Company & Culture

A Front Seat to the Software Revolution: Being a Software Engineer at AppDirect

By Andy Sen / August 16, 2012

Andy Sen Blog Post

Earlier this year, our president and co-CEO, Daniel Saks, penned an article for Forbes describing the war for talent that's currently being waged by technology companies. Since then, it doesn't seem as if the fighting has gotten any less intense. If you look at one measure of competitiveness—the volume of job postings—there are currently more than 100,000 listings for software engineers on

So if you're a software engineer with (literally) thousands of positions to choose from, why would you pick one at AppDirect?

While it’s true that engineers at AppDirect enjoy a casual environment while working alongside fellow geniuses, that sort of ambiance isn’t so unique these days—and it doesn’t tell the whole AppDirect story. With that in mind, here are just a few reasons that we think make working at AppDirect a software engineer’s dream.

To start, working at AppDirect gives you a front seat to the revolution in how businesses are using software. With our industry-leading technology, AppDirect is genuinely changing the way that software (or any digital product, for that matter) is being developed, sold, and used. Here, you don't while away the hours working on some flash-in-the-pan social game; you spend time creating solutions that have a real, positive impact on millions of people around the globe.

How does AppDirect's technology have such far-reaching effects? Our cloud service marketplace platform helps connect developers to an ever-expanding worldwide customer base looking for innovative SaaS applications. In short, we help create an ecosystem for cloud services that makes it far easier for everyone to find, try, and buy cloud-based applications.

For software engineers, that means there’s a range of opportunities to use your expertise while learning new skills. At AppDirect you will create, grow, and manage a distributed network of marketplaces and applications while solving new and challenging problems around identity management, deployment, delegated billing, and more. You’ll also have the chance to design and implement user interfaces that delight users across multiple industries, geographies, and languages.

Beyond the purely technology-related aspects of working here, you'll also have the opportunity to make a big impact on the company itself. We have a small team where each individual engineer can be responsible for a major part of our solution. There are no layers of approval required to make changes. Moreover, you can move around within AppDirect and learn about different parts of the software stack, giving you the freedom to become an expert, no matter where your interests lie.

Finally, you'll have the chance to learn more about the business of running a software company outside of engineering, since you'll be working closely with some of the best people in different disciplines like management consulting, finance, sales, and marketing. In essence, by working at AppDirect, you'll become part of an elite team that knows how to get things done.

AppDirect is a profitable, rapidly growing start up with top Fortune 100 clients. It's also a place where you'll get the chance to have fun while changing the software industry. We love working here, and we think you will too.