Cloud Solutions
Five tips to use when evaluating cloud providers for your customer

Ask your customer what they need to accomplish
Start with all the key stakeholders to determine the business goals and objectives for the desired product. What problems are they trying to solve? Until you're on the same page, the cloud provider doesn't matter.
Consult with others
Talk to buyers at other companies and what they are using. Check out the research done by organizations like Forrester or Gartner. Ask your other vendors and suppliers whom they would recommend. Referrals are golden, seek them out and treat them like a valued resource.
Ask vendors, what is your specialty?
When you have a potential vendor, don’t jump right into discussing services and pricing. First, ask them, “What do you specialize in?” Vendors that can't answer this question, or say they're good at everything, may not be as good as you'd like them to be. Every business is unique, so you want someone who has the right cloud to solve the customer problems. You want a cloud provider that is alisnged with the business goals you would have established with the first question.
What services are offered?
Obviously, you want to know what services a prospective cloud provider offers. The key is to spread a very wide net with your questions.
- What services do they offer that will meet the customer's current needs.
- What services do they offer that will meet your customer's potential future needs.
- How will their services will integrate with all of the customer's other IT services.
Think about integration. Assume that at some point the cloud will be integrated with every IT service your customer has, handle every application, affect every process, and touch every person in the organization. It may not happen for years, but we have to assume that it will.
How does the pricing work?
The key here is to avoid potential hidden (or misunderstood) costs. Avoid being quoted the bare minimum and then having to add on services and inflate costs beyond what your customer understood would be their average. To be sure that you have all the pricing facts, target questions around services, security, backup, storage, recovery, maintenance, scaling both horizontally and vertically, etc.
Resources
Contributor, SungardAS. “SungardAS BrandVoice: How To Prevent Procurement From Fumbling Your Cloud Purchase.” Forbes, Forbes Magazine, 21 July 2014, 12:31, www.forbes.com/sites/sungardas/2014/07/21/how-to-prevent-procurement-from-fumbling-your-cloud-purchase/.
Related Articles

Cloud Solutions
AppDirect partners with Microsoft to power your business to do more with less
Recent advances in immersive technologies and neural networks, particularly in the fields of virtual and augmented reality (VR/AR), artificial intelli...By Duncan Smith / AppDirect / March 30, 2023

Cloud Solutions
3 reasons your customers aren’t buying cloud tools—and how to change that
In this guest post, Jessica Milbrandt, Partner Development Manager at Dropbox, explains the benefits of cloud-based collaboration tools and how advisors can overcome customers’ most common objections.By Ideas @ AppDirect / Advisors / November 23, 2022

Cloud Solutions
Your Customers Are Losing G Suite—Don’t Miss This Cloud Sales Opportunity
Effective August 1, 2022, the free edition of Google’s Business Legacy G Suite will be discontinued. Businesses that still use Legacy G Suite need to decide before June 1 where they want to move their data.By Denise Sarazin / Advisors / June 6, 2022