First AppDirect Partner Summit a Big Success

By Dan Saks / Sep 23, 2013

Blog Partnersummit3


There's no shortage of predictions about the cloud services brokerage (CSB) industry. Every few weeks, analysts seem to release new numbers and updated forecasts that show incredible growth. Looking across the room at the AppDirect Partner Summit, that momentum was obvious. The sheer number of attendees, and their palpable sense of excitement, sent a clear message: CSB opportunities are virtually endless, and we've just started to explore how to make them a reality.

That thought has been echoed by many of the partners and developers who attended the Summit, more than 200 of them from the world over. They've given us feedback that the event was a success because of the emphasis on new trends and the focus on helping people connect. “Over the past years I have been at many conferences, but the ratio of new insights to general industry knowledge and trends was fairly low,” said Andre Zehl, Vice President of the Portal Business Marketplace at Deutsche Telekom. “The AppDirect Summit was different in a refreshing way. I enjoyed the ‘cloud rush’ atmosphere, where a lot of people, who are all thinking about how to push the cloud business to the next level, bring their own perspective into a insightful conversation.”

We’re proud that the Partner Summit created an atmosphere that was both informative and exciting. But, we’re not done yet.

Over the upcoming weeks and months, we look forward to driving our vision for the future of the CSB industry. Among the initiatives we have planned is the launch of the new AppDirect Cloud University (ADCU), a series of events designed to share what we’ve learned about cloud services, marketplaces and web-based delivery, trends in the larger market, best practices, and more. Knowledge is power, as the old saying goes, and with programs like the ADCU we’re confident that we can empower partners and customers across the entire AppDirect ecosystem to experience even greater successes.


In the meantime, this is a great time to take a step back and reflect on what we learned at the Summit. Please take a few minutes to explore our gallery of photos from the event. If you want to take a deeper dive, you can click here to access presentation PowerPoints from the Summit keynotes and panels.

Finally, a big thank you to all of the partners, customers, speakers, and AppDirect team members who made the AppDirect Partner Summit a success. We could not have done it without you.