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    <title>AppDirect (en-US) - Blog</title>
    <link>https://www.appdirect.com/blog</link>
    <description>AppDirect (en-US) - Blog</description>
    <language>en-us</language>
    <pubDate>Sun, 11 Oct 2026 18:51:41 -0700</pubDate>
    <lastBuildDate>Sun, 11 Oct 2026 18:51:41 -0700</lastBuildDate>
          <item>
        <title>How Aravo Partnered with AppDirect to Bring Native Governed AI to Enterprise TPRM</title>
        <link>https://www.appdirect.com/blog/how-aravo-partnered-with-appdirect-to-bring-native-governed-ai-to-enterprise-tprm</link>
        <pubDate>Fri, 25 Sep 2026 07:42:00 -0700</pubDate>
        <author>Denise Sarazin</author>
        <guid>https://www.appdirect.com/blog/how-aravo-partnered-with-appdirect-to-bring-native-governed-ai-to-enterprise-tprm</guid>
        <description><![CDATA[
          TL;DR
Third-party risk management has become one of the most complex operating environments inside the enterprise, and Aravo has raised the bar for what AI in enterprise TPRM can actually look like. By partnering with AppDirect and its Devs.ai platform, Aravo built AI natively into the workflows, permissions, and decision points their customers depend on every day. Governed, transparent, and defe...
        ]]></description>
      </item>
          <item>
        <title>Thrive 2026 Ecosystem Blueprint: How to Scale Growth Through Marketplaces and Ecosystems That Matter</title>
        <link>https://www.appdirect.com/blog/thrive-2026-ecosystem-blueprint-how-to-scale-growth-through-marketplaces-and-ecosystems-that-matter</link>
        <pubDate>Fri, 04 Sep 2026 00:30:00 -0700</pubDate>
        <author>Denise Sarazin</author>
        <guid>https://www.appdirect.com/blog/thrive-2026-ecosystem-blueprint-how-to-scale-growth-through-marketplaces-and-ecosystems-that-matter</guid>
        <description><![CDATA[
          TL;DR:
In a marketplace-driven buyer journey, software growth increasingly depends on distribution, not just product velocity. This article previews four Thrive 2026 breakout sessions for ISVs and ecosystem leaders focused on partner execution, monetization across routes to market, and scaling indirect revenue. You’ll learn how to unify partner motions, prove ecosystem ROI, and win distribution a...
        ]]></description>
      </item>
          <item>
        <title>Thrive 2026 Lifecycle Roadmap: Expand Customer Value Through One Platform</title>
        <link>https://www.appdirect.com/blog/thrive-2026-lifecycle-roadmap-expand-customer-value-through-one-platform</link>
        <pubDate>Wed, 02 Sep 2026 03:30:00 -0700</pubDate>
        <author>Denise Sarazin</author>
        <guid>https://www.appdirect.com/blog/thrive-2026-lifecycle-roadmap-expand-customer-value-through-one-platform</guid>
        <description><![CDATA[
          TL;DR:
If your customers are drowning in a sea of vendors, invoices, tickets, and spreadsheets, lifecycle management on a single platform&amp;nbsp;is the fastest way to turn operational chaos into measurable control. This blog previews four Thrive 2026 breakout sessions designed to reduce manual work, close visibility gaps, and eliminate operational debt across network, mobility, expense management, ...
        ]]></description>
      </item>
          <item>
        <title>Thrive 2026 Advisor Growth Plays: How to Win New Business and Deliver More Value After the Sale</title>
        <link>https://www.appdirect.com/blog/thrive-2026-advisor-growth-plays-how-to-win-new-business-and-deliver-more-value-after-the-sale</link>
        <pubDate>Mon, 31 Aug 2026 04:00:00 -0700</pubDate>
        <author>Denise Sarazin</author>
        <guid>https://www.appdirect.com/blog/thrive-2026-advisor-growth-plays-how-to-win-new-business-and-deliver-more-value-after-the-sale</guid>
        <description><![CDATA[
          TL;DR:

If your growth plan depends on sharper prospecting, stronger customer conversations, and more differentiated offers, Thrive 2026’s advisor-focused breakouts are built for you. In a market where AI is reshaping what customers buy—and how they buy—these sessions will help you sell bigger, move faster, and deliver value well beyond the initial close. Register for Thrive 2026 today.


6 a...
        ]]></description>
      </item>
          <item>
        <title>Thrive 2026 AI Playbook: Build Confidence With AI—From Basics to Hands-on Workshops</title>
        <link>https://www.appdirect.com/blog/thrive-2026-ai-playbook-build-confidence-with-ai-from-basics-to-hands-on-workshops</link>
        <pubDate>Fri, 28 Aug 2026 03:30:00 -0700</pubDate>
        <author>Denise Sarazin</author>
        <guid>https://www.appdirect.com/blog/thrive-2026-ai-playbook-build-confidence-with-ai-from-basics-to-hands-on-workshops</guid>
        <description><![CDATA[
          TL;DR: 
Thrive 2026’s AI breakout sessions on October 1 in Los Angeles are built around three questions organizations are actually asking now: how do we govern AI so it can scale safely, how do we build with intention, and how do we prove it’s delivering measurable value? The lineup includes governance-focused sessions, hands-on AI Builder workshops where attendees will build a real app or agent ...
        ]]></description>
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          <item>
        <title>More Microsoft CSP Revenue, Less Operational Overhead: Get the Guide</title>
        <link>https://www.appdirect.com/blog/more-microsoft-csp-revenue-less-operational-overhead-get-the-guide</link>
        <pubDate>Thu, 27 Aug 2026 06:30:00 -0700</pubDate>
        <author>Denise Sarazin</author>
        <guid>https://www.appdirect.com/blog/more-microsoft-csp-revenue-less-operational-overhead-get-the-guide</guid>
        <description><![CDATA[
          TL;DR: Microsoft&#039;s CSP program keeps growing: more Copilot and Azure opportunity, new authorization and security requirements, MCA enforcement, and EST rules that change what happens at end of term. But most partners are still managing that growth manually, and it&#039;s starting to show. SKU tracking, margin recalculations, MCA chasing, and GDAP management eat up time that should go toward closing dea...
        ]]></description>
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          <item>
        <title>From Break-Fix to Strategic Partner: A Q&amp;A on How MSPs are Winning Right Now</title>
        <link>https://www.appdirect.com/blog/from-break-fix-to-strategic-partner-a-q-a-on-how-msps-are-winning-right-now</link>
        <pubDate>Wed, 26 Aug 2026 09:04:00 -0700</pubDate>
        <author>Rebecca Muhlenkort</author>
        <guid>https://www.appdirect.com/blog/from-break-fix-to-strategic-partner-a-q-a-on-how-msps-are-winning-right-now</guid>
        <description><![CDATA[
          TL;DR
MSPs are under pressure to do more than maintain infrastructure and respond to issues. Customers now expect guidance across security, cloud, communications, and AI. Jared Adamcik, Dave Wallace, and Mariane Louvet explain why AI is emerging as the biggest growth narrative, where MSPs still hesitate, and how platforms that reduce complexity can help them capture more of the customer’s total t...
        ]]></description>
      </item>
          <item>
        <title>Steven Bartlett, Creator of The Diary of a CEO, to Headline Thrive</title>
        <link>https://www.appdirect.com/blog/steven-bartlett-creator-of-the-diary-of-a-ceo-to-headline-thrive</link>
        <pubDate>Tue, 21 Jul 2026 05:00:00 -0700</pubDate>
        <author>Rebecca Muhlenkort</author>
        <guid>https://www.appdirect.com/blog/steven-bartlett-creator-of-the-diary-of-a-ceo-to-headline-thrive</guid>
        <description><![CDATA[
          TL;DR 
AppDirect Thrive 2026 takes place September 29 – October 1 at JW Marriott L.A. Live. This year&#039;s keynotes feature Steven Bartlett, an entrepreneur, investor, and creator of the global phenomenon The Diary of a CEO. 
We’re also welcoming Zack Kass, former Head of Go-to-Market at OpenAI to the Thrive main stage. Join 1,200+ B2B commerce leaders for three days designed to help you get inspir...
        ]]></description>
      </item>
          <item>
        <title>Grow Beyond Your Core Stack: 10 Reasons MSPs Choose AppDirect</title>
        <link>https://www.appdirect.com/blog/grow-beyond-your-core-stack-10-reasons-msps-choose-appdirect</link>
        <pubDate>Mon, 20 Jul 2026 05:00:00 -0700</pubDate>
        <author>Rebecca Muhlenkort</author>
        <guid>https://www.appdirect.com/blog/grow-beyond-your-core-stack-10-reasons-msps-choose-appdirect</guid>
        <description><![CDATA[
          TL;DR 
MSPs are expanding into telecom, cloud, energy, and AI, but growth stalls when complexity rises faster than capacity. Jared Adamcik from NXTSYS, an AppDirect Company breaks down for us&amp;nbsp;why this shift is happening now, ten operational advantages platform-based expansion creates, and how top MSPs capture more spend without losing customer relationships. Must-read for MSP owners and chan...
        ]]></description>
      </item>
          <item>
        <title>Agentic Software Development Created New Friction Points—Where to Find Them, How to Fix Them</title>
        <link>https://www.appdirect.com/blog/agentic-software-development-created-new-friction-points-where-to-find-them-how-to-fix-them</link>
        <pubDate>Wed, 03 Jun 2026 13:02:00 -0700</pubDate>
        <author>Mathew Spolin</author>
        <guid>https://www.appdirect.com/blog/agentic-software-development-created-new-friction-points-where-to-find-them-how-to-fix-them</guid>
        <description><![CDATA[
          TL;DR
AI is making software development faster than ever — but speed without alignment just moves the slowdown somewhere else. AppDirect&#039;s SVP of Engineering and Technology identifies the four friction points that emerge when coding gets cheap, explains why three already have practical solutions teams can act on today, and maps out where the real frontier lies. A clear-eyed read for engineering l...
        ]]></description>
      </item>
          <item>
        <title>The Three Reasons Enterprise AI Stalls, and How Devs.ai Clears All of Them</title>
        <link>https://www.appdirect.com/blog/the-three-reasons-enterprise-ai-stalls-and-how-devsai-clears-all-of-them</link>
        <pubDate>Mon, 01 Jun 2026 06:00:00 -0700</pubDate>
        <author>Denise Sarazin</author>
        <guid>https://www.appdirect.com/blog/the-three-reasons-enterprise-ai-stalls-and-how-devsai-clears-all-of-them</guid>
        <description><![CDATA[
          Finally, an AI platform as ambitious as the people using it
TL;DR
Devs.ai by AppDirect just launched a major expansion of its enterprise AI platform, and what’s now possible for organizations that are serious about AI has genuinely shifted. Any team can now build production-ready, branded AI apps on their own data in days, without touching infrastructure or waiting on engineering. A governed pri...
        ]]></description>
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          <item>
        <title>Microsoft 365 Prices Are Changing: Lock in Current Rates by June 30 and Help Customers Optimize their Microsoft Solutions.</title>
        <link>https://www.appdirect.com/blog/microsoft-365-prices-are-changing-lock-in-current-rates-by-june-30-and-help-customers-optimize-their-microsoft-solutions</link>
        <pubDate>Fri, 29 May 2026 05:00:00 -0700</pubDate>
        <author>Denise Sarazin</author>
        <guid>https://www.appdirect.com/blog/microsoft-365-prices-are-changing-lock-in-current-rates-by-june-30-and-help-customers-optimize-their-microsoft-solutions</guid>
        <description><![CDATA[
          TL;DR
Microsoft 365 prices are increasing July 1, 2026. Customers who renew before June 30 can lock in current rates for one year. This is also a good moment to review their broader Microsoft setup and make sure they&#039;re getting full value.
Shield your customers from the price increase—and help them plan what&#039;s next
Microsoft 365 pricing is going up on July 1, 2026—but customers who act before J...
        ]]></description>
      </item>
          <item>
        <title>AI Readiness: The DOs and DON&#039;Ts That Determine Success</title>
        <link>https://www.appdirect.com/blog/ai-readiness-the-dos-and-donts-that-determine-success</link>
        <pubDate>Tue, 26 May 2026 03:30:00 -0700</pubDate>
        <author>Denise Sarazin</author>
        <guid>https://www.appdirect.com/blog/ai-readiness-the-dos-and-donts-that-determine-success</guid>
        <description><![CDATA[
          The groundwork organizations skip—and the price they pay
TL;DR

Most AI initiatives don&#039;t fail because of the technology. They fail because organizations skip the readiness work. The companies getting real value from AI picked the right use cases, cleaned up their data, fixed broken processes, built guardrails, and measured results from day one. Readiness, not the AI technology, is what separat...
        ]]></description>
      </item>
          <item>
        <title>Cloud Forensics and the Digital Crime Scene: How Investigation, Prevention, and Resilience Have Evolved</title>
        <link>https://www.appdirect.com/blog/cloud-forensics-and-the-digital-crime-scene</link>
        <pubDate>Thu, 21 May 2026 03:00:00 -0700</pubDate>
        <author>Denise Sarazin</author>
        <guid>https://www.appdirect.com/blog/cloud-forensics-and-the-digital-crime-scene</guid>
        <description><![CDATA[
          TL;DR
Cloud forensics has shifted from a reactive, post-incident discipline into one element of a much broader cloud security practice. With ephemeral infrastructure, identity-driven attacks, and AI compressing the time defenders have to act, the smartest organizations focus on prevention, posture management, and forensic readiness before an incident, so that if one occurs, investigation is actua...
        ]]></description>
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          <item>
        <title>Your Mobility Data Problem Isn&#039;t What You Think It Is</title>
        <link>https://www.appdirect.com/blog/your-mobility-data-problem-isnt-what-you-think-it-is</link>
        <pubDate>Tue, 19 May 2026 06:00:00 -0700</pubDate>
        <author>Denise Sarazin</author>
        <guid>https://www.appdirect.com/blog/your-mobility-data-problem-isnt-what-you-think-it-is</guid>
        <description><![CDATA[
          Ask any IT leader how many active mobile lines their organization has, and you&#039;d expect a quick, definitive answer. After all, the data exists—in carrier portals, finance systems, internal spreadsheets, and asset management tools.
But here&#039;s the thing: having data and having useful data are two very different things.
Mobility is still one of the biggest unmanaged expenses in enterprise IT. 
Org...
        ]]></description>
      </item>
          <item>
        <title>10 Ways AI Helps You Build What Your Business Needs</title>
        <link>https://www.appdirect.com/blog/10-ways-genai-helps-you-work-smarter</link>
        <pubDate>Fri, 15 May 2026 11:30:00 -0700</pubDate>
        <author>Denise Sarazin</author>
        <guid>https://www.appdirect.com/blog/10-ways-genai-helps-you-work-smarter</guid>
        <description><![CDATA[
          Do more. Work smarter. Focus on what matters.

TL;DR
AI is more than a tool. It’s a strategic partner that can amplify human potential across an organization. This guide explores ten real ways AI helps businesses overcome challenges, boost productivity, enhance customer experiences, and drive innovation by elevating human capabilities, not replacing them. Learn how AI is reshaping roles in soft...
        ]]></description>
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        <title>Quality Isn&#039;t Vibes: How We Created a Practical Framework to Measure Software Quality</title>
        <link>https://www.appdirect.com/blog/quality-isnt-vibes-how-we-created-a-practical-framework-to-measure-software-quality</link>
        <pubDate>Wed, 13 May 2026 03:00:00 -0700</pubDate>
        <author>Mathew Spolin</author>
        <guid>https://www.appdirect.com/blog/quality-isnt-vibes-how-we-created-a-practical-framework-to-measure-software-quality</guid>
        <description><![CDATA[
          
Hoping is not engineering
&quot;if you can’t measure quality, you can’t manage it. And if you can’t manage it, you’re hoping rather than engineering.&quot;


When I ask engineers about quality, I get ten different answers. Code coverage. Test pass rates. Customer satisfaction. Time to resolution.
All of them are right, and none of them are complete. Product quality encompasses attention to every deta...
        ]]></description>
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        <title>Navigating Technical Debt: How to Identify, Measure, and Manage it</title>
        <link>https://www.appdirect.com/blog/navigating-technical-debt-how-to-identify-measure-and-manage-it</link>
        <pubDate>Mon, 27 Apr 2026 09:00:00 -0700</pubDate>
        <author>Mathew Spolin</author>
        <guid>https://www.appdirect.com/blog/navigating-technical-debt-how-to-identify-measure-and-manage-it</guid>
        <description><![CDATA[
          What is technical debt?
Imagine you&#039;re building a LEGO castle. You&#039;re in a hurry, so you start using pieces that don&#039;t fit together quite right. The castle looks fine from a distance, but up close, you can see the mismatched parts.
In software development, technical debt is like those mismatched pieces. They can lead to increased maintenance times, bugs, and difficulty in adding new features or ...
        ]]></description>
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          <item>
        <title>What’s Slowing Your Engineering Organization Down</title>
        <link>https://www.appdirect.com/blog/whats-slowing-your-engineering-organization-down</link>
        <pubDate>Thu, 23 Apr 2026 03:30:00 -0700</pubDate>
        <author>Mathew Spolin</author>
        <guid>https://www.appdirect.com/blog/whats-slowing-your-engineering-organization-down</guid>
        <description><![CDATA[
          You ship your org chart
Engineering leaders often say: You ship your org chart.
It’s another way of describing Conway’s Law—the idea that system architecture tends to mirror organizational structure. But there’s another implication that gets discussed much less: you also ship the debt inside that organization chart. It’s the hidden cost of decisions made in org charts instead of code.
Every eng...
        ]]></description>
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        <title>Take the Guesswork out of Selling Energy—A Clear Path to Recurring Revenue for Technology Advisors</title>
        <link>https://www.appdirect.com/blog/take-the-guesswork-out-of-selling-energy-a-clear-path-to-recurring-revenue-for-technology-advisors</link>
        <pubDate>Tue, 21 Apr 2026 07:15:00 -0700</pubDate>
        <author>Amanda Marquez</author>
        <guid>https://www.appdirect.com/blog/take-the-guesswork-out-of-selling-energy-a-clear-path-to-recurring-revenue-for-technology-advisors</guid>
        <description><![CDATA[
          Energy is one of the most essential, and most overlooked, revenue opportunities sitting right inside your existing book of business. As a technology advisor, you already have trusted relationships with decision-makers who pay energy bills every single month. Unlike the complex, multi-month sales cycles you&#039;re used to in technology, energy is fast, transactional, and surprisingly lucrative. If you&#039;...
        ]]></description>
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        <title>All the New Advisor Tools We Showcased at Channel Partners 2026</title>
        <link>https://www.appdirect.com/blog/be-the-first-to-see-the-new-advisor-tools-were-showcasing-at-channel-partners</link>
        <pubDate>Fri, 17 Apr 2026 05:30:00 -0700</pubDate>
        <author>Denise Sarazin</author>
        <guid>https://www.appdirect.com/blog/be-the-first-to-see-the-new-advisor-tools-were-showcasing-at-channel-partners</guid>
        <description><![CDATA[
          Faster, smarter tools to help you win deals more efficiently
Advisors don’t need more disconnected tools. They need a faster, smarter way to find prospects, guide discovery, compare providers and solutions, show value clearly, and move deals forward.
That’s exactly what we had on display at Channel Partners 2026&amp;nbsp;April 13-16, 2026 in Las Vegas.
At the AppDirect booth, got a closer look at a...
        ]]></description>
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          <item>
        <title>Get Found, Get Chosen, Get Paid on the Ultimate Partner-led B2B Commerce Platform</title>
        <link>https://www.appdirect.com/blog/get-found-get-chosen-get-paid-on-the-ultimate-partner-led-b2b-commerce-platform</link>
        <pubDate>Tue, 14 Apr 2026 05:00:00 -0700</pubDate>
        <author>Denise Sarazin</author>
        <guid>https://www.appdirect.com/blog/get-found-get-chosen-get-paid-on-the-ultimate-partner-led-b2b-commerce-platform</guid>
        <description><![CDATA[
          The new battleground for growth: Distribution
Three powerful trends are converging to reshape how companies get discovered: the rise of AI, the dominance of digital marketplaces, and increasing customer acquisition costs.
For every business owner, CIO, and IT leader, this new reality presents a formidable challenge. With a sea of solutions flooding the market and competing for buyer attention, d...
        ]]></description>
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          <item>
        <title>Fast-Tracking AI Value: Strategies for Immediate Impact</title>
        <link>https://www.appdirect.com/blog/fast-tracking-ai-value-strategies-for-immediate-impact</link>
        <pubDate>Wed, 08 Apr 2026 06:00:00 -0700</pubDate>
        <author>Denise Sarazin</author>
        <guid>https://www.appdirect.com/blog/fast-tracking-ai-value-strategies-for-immediate-impact</guid>
        <description><![CDATA[
          Updated June 2, 2026

Just a few short years ago, artificial intelligence was a distant prospect for many organizations. Today, it&#039;s rapidly reshaping the business landscape, offering a powerful set of tools capable of driving immediate value. Yet a crucial question remains for business leaders: how can you achieve—and more importantly, demonstrate—a tangible, immediate return on your AI investm...
        ]]></description>
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        <title>An Introduction to Online Marketplaces</title>
        <link>https://www.appdirect.com/blog/an-introduction-to-online-marketplaces</link>
        <pubDate>Wed, 01 Apr 2026 16:28:00 -0700</pubDate>
        <author>Denise Sarazin</author>
        <guid>https://www.appdirect.com/blog/an-introduction-to-online-marketplaces</guid>
        <description><![CDATA[
          What is an online marketplace?
An online marketplace is a digital e-commerce platform, website, or app that connects multiple third-party sellers offering products or subscription services to buyers. The platform owner doesn’t necessarily store or sell physical inventory (though they can). Rather, they present various sellers’ products, including digital products and subscription services, to sho...
        ]]></description>
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        <title>AppDirect Honored as One of Canada&#039;s Healthiest Workplaces for 2026</title>
        <link>https://www.appdirect.com/blog/appdirect-honored-as-one-of-canadas-healthiest-workplaces-for-2026</link>
        <pubDate>Thu, 26 Mar 2026 10:00:00 -0700</pubDate>
        <author>Denise Sarazin</author>
        <guid>https://www.appdirect.com/blog/appdirect-honored-as-one-of-canadas-healthiest-workplaces-for-2026</guid>
        <description><![CDATA[
          Doing your best work begins with being your best self
We’re thrilled to announce that AppDirect has been named one of Canada’s Healthiest Workplaces for 2026 by Dialogue, Canada&#039;s leading virtual healthcare and wellness provider. This award recognizes standout organizations across Canada that push the boundaries and lead the way in building healthier, happier teams, demonstrating an outstanding c...
        ]]></description>
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        <title>Driving Provider Success, Marketplace Expansion, and the Everything Store</title>
        <link>https://www.appdirect.com/blog/driving-provider-success-marketplace-expansion-and-the-everything-store</link>
        <pubDate>Tue, 24 Mar 2026 01:30:00 -0700</pubDate>
        <author>Denise Sarazin</author>
        <guid>https://www.appdirect.com/blog/driving-provider-success-marketplace-expansion-and-the-everything-store</guid>
        <description><![CDATA[
          Meet AppDirect’s New Director of&amp;nbsp;Provider Management
AppDirect has taken a significant step in supporting technology providers and independent software vendors (ISVs) with its&amp;nbsp;announcement of Mariane Louvet in the new role of Director of Provider Management. Louvet will lead the charge on the strategy, expansion,&amp;nbsp;and success of the AppDirect provider ecosystem. 
Renée Bergeron, Ap...
        ]]></description>
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        <title>Meet Us at Channel Partners 2026: New Routes to Market for Advisors and Providers</title>
        <link>https://www.appdirect.com/blog/meet-us-at-channel-partners-2026-new-routes-to-market-for-advisors-and-providers</link>
        <pubDate>Thu, 12 Mar 2026 06:00:00 -0700</pubDate>
        <author>Rebecca Muhlenkort</author>
        <guid>https://www.appdirect.com/blog/meet-us-at-channel-partners-2026-new-routes-to-market-for-advisors-and-providers</guid>
        <description><![CDATA[
          
Channel Partners 2026 is right around the corner, and the AppDirect team is heading back to Las Vegas—ready to connect, demo what’s new, and talk growth with technology advisors and providers across the B2B commerce and channel ecosystem.
From April 13–16, 2026, our team will be on the show floor showcasing how AppDirect helps advisors, MSPs, and technology providers sell, manage, and scale the...
        ]]></description>
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        <title>Build vs Buy Software—How AI-enabled Software Development and Vibe Coding are Changing the Game</title>
        <link>https://www.appdirect.com/blog/build-vs-buy-software-how-ai-enabled-software-development-and-vibe-coding-are-changing-the-game</link>
        <pubDate>Tue, 10 Mar 2026 02:30:00 -0700</pubDate>
        <author>Denise Sarazin</author>
        <guid>https://www.appdirect.com/blog/build-vs-buy-software-how-ai-enabled-software-development-and-vibe-coding-are-changing-the-game</guid>
        <description><![CDATA[
          Choosing whether to build software internally or purchase an existing solution has long been a key decision for businesses. Recently, this choice has become more complex, not because the dilemma itself has changed, but because the technology landscape supporting it has evolved dramatically.
Artificial intelligence (AI) is transforming software development. In 2025, Sundar Pichai, CEO of Google, n...
        ]]></description>
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        <title>There Is Nothing Like a Customer—Why Silence is not Success</title>
        <link>https://www.appdirect.com/blog/there-is-nothing-like-a-customer-silence-is-not-success</link>
        <pubDate>Mon, 09 Mar 2026 00:00:00 -0700</pubDate>
        <author>Mathew Spolin</author>
        <guid>https://www.appdirect.com/blog/there-is-nothing-like-a-customer-silence-is-not-success</guid>
        <description><![CDATA[
          Not market research. Not competitor analysis. Not your brilliant intuition. There is no substitute for working with someone who actually has the problem you&#039;re solving.

The graveyard of products no one wanted
The most common thing you hear from failed startups is some version of: &quot;We built a product that no one would use&quot; or &quot;We built something no one would buy&quot;.
These sound like the same fai...
        ]]></description>
      </item>
          <item>
        <title>How to Unlock New Mobility Opportunities in 2026</title>
        <link>https://www.appdirect.com/blog/how-to-unlock-new-mobility-opportunities-in-2026</link>
        <pubDate>Thu, 26 Feb 2026 06:00:00 -0800</pubDate>
        <author>Denise Sarazin</author>
        <guid>https://www.appdirect.com/blog/how-to-unlock-new-mobility-opportunities-in-2026</guid>
        <description><![CDATA[
          Driving real ROI for your customers
The mobility market stands at a critical crossroads in 2026, presenting technology advisors with a unique opportunity to redefine how their customers think about their mobile solutions and how they manage them. Gone are the days when leveraging carrier pricing alone was a sustainable competitive advantage With mobile plans, pricing, and promotions from carriers...
        ]]></description>
      </item>
          <item>
        <title>How to Adopt AI Development at Scale: AppDirect’s Leap from 0% to Over 90% AI-generated Code</title>
        <link>https://www.appdirect.com/blog/how-to-adopt-ai-development-at-scale-6-lessons-from-appdirects-leap-from-0-to-almost-all-ai-generated-code</link>
        <pubDate>Mon, 02 Feb 2026 09:00:00 -0800</pubDate>
        <author>Mathew Spolin</author>
        <guid>https://www.appdirect.com/blog/how-to-adopt-ai-development-at-scale-6-lessons-from-appdirects-leap-from-0-to-almost-all-ai-generated-code</guid>
        <description><![CDATA[
          In this insightful article re-shared from LinkedIn, Mathew Spolin,&amp;nbsp;AppDirect&#039;s SVP of Engineering, shares how AppDirect transformed its software development by adopting AI-assisted tools at scale, going from zero to almost enitrely AI-assisted code in just one year. Readers will gain valuable lessons on the organizational changes, metrics, and mindset shifts necessary to successfully integrat...
        ]]></description>
      </item>
          <item>
        <title>3 Reasons Why SaaS Platforms Are Evolving into Ecosystem-led Marketplaces</title>
        <link>https://www.appdirect.com/blog/3-reasons-why-saas-platforms-are-evolving-into-ecosystem-led-marketplaces</link>
        <pubDate>Wed, 21 Jan 2026 11:00:00 -0800</pubDate>
        <author>Rebecca Muhlenkort</author>
        <guid>https://www.appdirect.com/blog/3-reasons-why-saas-platforms-are-evolving-into-ecosystem-led-marketplaces</guid>
        <description><![CDATA[
          How platform architecture now powers marketplaces, ecosystems, and end-to-end lifecycle management
The SaaS market has entered a new phase. Growth still matters—but “growth at all costs” is fading. In 2026, buyers are prioritizing efficient growth: fewer vendors, tighter integration, stronger governance, and measurable outcomes.
SaaS sprawl has become a real operational risk. Okta reports that t...
        ]]></description>
      </item>
          <item>
        <title>How to Win in an AI-Driven Marketplace Economy—Top Lessons from 2025</title>
        <link>https://www.appdirect.com/blog/how-to-win-in-an-ai-driven-marketplace-economy-top-lessons-from-2025</link>
        <pubDate>Fri, 19 Dec 2025 12:51:00 -0800</pubDate>
        <author>Ideas @ AppDirect</author>
        <guid>https://www.appdirect.com/blog/how-to-win-in-an-ai-driven-marketplace-economy-top-lessons-from-2025</guid>
        <description><![CDATA[
          Insights, best practices, and tactics to help you thrive in 2026
As we head into 2026, one thing is clear: the way businesses find, buy, and manage, technology has permanently changed.
Throughout 2025, AppDirect published dozens of deep-dive articles exploring how leading technology companies, advisors, and marketplace operators are responding to this shift—from modernizing marketplace experienc...
        ]]></description>
      </item>
          <item>
        <title>Charting the AI Cycle of Innovation—How to Navigate the Disruption and Come Out on Top</title>
        <link>https://www.appdirect.com/blog/charting-the-ai-cycle-of-innovation-how-to-navigate-the-disruption-and-come-out-on-top</link>
        <pubDate>Wed, 17 Dec 2025 12:07:00 -0800</pubDate>
        <author>Ideas @ AppDirect</author>
        <guid>https://www.appdirect.com/blog/charting-the-ai-cycle-of-innovation-how-to-navigate-the-disruption-and-come-out-on-top</guid>
        <description><![CDATA[
          Artificial intelligence stands as the fastest and most profound wave of innovation in modern history, fundamentally redefining how industries compete, economies grow, and businesses operate. To thrive in this new era, companies must understand AI’s rapid rise—and learn valuable lessons from history.
Waves of technological innovation have often sparked fear and uncertainty. From the steam engine t...
        ]]></description>
      </item>
          <item>
        <title>The 4 Keys of AI Transformation—A Blueprint for AI-Driven IT</title>
        <link>https://www.appdirect.com/blog/the-4-keys-of-ai-transformation-a-blueprint-for-ai-driven-it</link>
        <pubDate>Thu, 11 Dec 2025 06:00:00 -0800</pubDate>
        <author>Ideas @ AppDirect</author>
        <guid>https://www.appdirect.com/blog/the-4-keys-of-ai-transformation-a-blueprint-for-ai-driven-it</guid>
        <description><![CDATA[
          Digital transformation is no longer just a buzzword—it’s the defining factor separating companies that thrive from those that struggle in today’s rapidly evolving IT landscape. As artificial intelligence accelerates the pace of change, organizations must fundamentally rethink how they build, deliver, and manage technology services. This is not about AI as a mere add-on or productivity booster, but...
        ]]></description>
      </item>
          <item>
        <title>How to Create a Better Marketplace Experience with Composable Commerce</title>
        <link>https://www.appdirect.com/blog/how-to-create-a-better-marketplace-experience-with-composable-commerce</link>
        <pubDate>Wed, 26 Nov 2025 11:35:00 -0800</pubDate>
        <author>Jonmichael Moy</author>
        <guid>https://www.appdirect.com/blog/how-to-create-a-better-marketplace-experience-with-composable-commerce</guid>
        <description><![CDATA[
          
The future of personalized, agile marketplaces
Composable commerce is changing how marketplaces operate by enabling highly flexible, modular, and personalized commerce solutions. Unlike traditional all-in-one platforms, composable commerce lets businesses adapt quickly to evolving market demands and create tailored experiences that resonate with both customers and partners.
Adopting composable...
        ]]></description>
      </item>
          <item>
        <title>Top 7 Reasons Technology Advisors, MSPs &amp; Partners Choose AppDirect</title>
        <link>https://www.appdirect.com/blog/top-7-reasons-channel-partners-msps-choose-appdirect</link>
        <pubDate>Fri, 21 Nov 2025 00:00:00 -0800</pubDate>
        <author>Rebecca Muhlenkort</author>
        <guid>https://www.appdirect.com/blog/top-7-reasons-channel-partners-msps-choose-appdirect</guid>
        <description><![CDATA[
          The way businesses buy technology is changing fast. Buyers now expect cloud marketplaces, AI-assisted procurement, and integrated technology stacks that work together seamlessly. IT budgets are rising, managed services are becoming the default expectation, and customers increasingly want one trusted partner who can help them integrate, manage, and optimize their entire environment.
Marketplace ad...
        ]]></description>
      </item>
          <item>
        <title>8 B2B SaaS Companies Crushing Growth Goals—How They’re Doing It (and How You Can Too)</title>
        <link>https://www.appdirect.com/blog/10-b2b-saas-companies-that-crushed-their-growth-goals-and-how-they-did-it</link>
        <pubDate>Mon, 27 Oct 2025 09:00:00 -0700</pubDate>
        <author>Rebecca Muhlenkort</author>
        <guid>https://www.appdirect.com/blog/10-b2b-saas-companies-that-crushed-their-growth-goals-and-how-they-did-it</guid>
        <description><![CDATA[
          SaaS adoption continues to climb. As the digital transformation race accelerates, businesses are moving more of their software to the cloud,&amp;nbsp;95% of organizations have implemented SaaS solutions in their operations. And, by the end of the year,&amp;nbsp; a record&amp;nbsp; 85% of all business applications are expected to be SaaS-based.&amp;nbsp;
Here’s a list of eight top B2B SaaS companies that have rea...
        ]]></description>
      </item>
          <item>
        <title>Celebrating the 2025 Digital Heroes and Provider Award Winners</title>
        <link>https://www.appdirect.com/blog/celebrating-the-2025-digital-heroes-and-provider-award-winners</link>
        <pubDate>Tue, 02 Sep 2025 09:00:00 -0700</pubDate>
        <author>Ideas @ AppDirect</author>
        <guid>https://www.appdirect.com/blog/celebrating-the-2025-digital-heroes-and-provider-award-winners</guid>
        <description><![CDATA[
          At the Thrive25 conference in Austin on August 26, AppDirect honored 18 outstanding individuals and organizations whose leadership, innovation, and dedication are driving remarkable transformation across the B2B subscription commerce ecosystem. The Digital Heroes and Provider Awards recognize those who push boundaries and set new standards within the AppDirect community.
In this article, we celeb...
        ]]></description>
      </item>
          <item>
        <title>Get Comfortable Talking Security with Your Customers</title>
        <link>https://www.appdirect.com/blog/get-comfortable-talking-security-with-your-customers</link>
        <pubDate>Fri, 22 Aug 2025 03:30:00 -0700</pubDate>
        <author>Ideas @ AppDirect</author>
        <guid>https://www.appdirect.com/blog/get-comfortable-talking-security-with-your-customers</guid>
        <description><![CDATA[
          Cybersecurity conversations can seem complex and intimidating, especially if you’re not a security specialist. Rapid shifts in the threat landscape, the sheer scope of security challenges,&amp;nbsp;and the&amp;nbsp;technical jargon&amp;nbsp;can easily make anyone feel out of their depth.
But here’s the reality: Organizations today need&amp;nbsp;a trusted advisor who can help them manage and mitigate the&amp;nbsp;inc...
        ]]></description>
      </item>
          <item>
        <title>Grow Your Revenues Through New Routes to Market</title>
        <link>https://www.appdirect.com/blog/grow-your-revenues-through-new-routes-to-market</link>
        <pubDate>Thu, 21 Aug 2025 11:30:00 -0700</pubDate>
        <author>Ideas @ AppDirect</author>
        <guid>https://www.appdirect.com/blog/grow-your-revenues-through-new-routes-to-market</guid>
        <description><![CDATA[
          Four ways to sell into the SMB market for maximum revenue growth
Small and medium-sized businesses (SMBs) form the backbone of the economy, representing an astounding 99.9% of all businesses in the US alone—over 30.2 million companies. Despite their prevalence, reaching this vast market remains a complex and challenging endeavor for technology providers and advisors. Fragmented buying patterns, a...
        ]]></description>
      </item>
          <item>
        <title>Maximize Your Microsoft Partnership</title>
        <link>https://www.appdirect.com/blog/maximize-your-microsoft-partnership</link>
        <pubDate>Mon, 18 Aug 2025 04:00:00 -0700</pubDate>
        <author>Ideas @ AppDirect</author>
        <guid>https://www.appdirect.com/blog/maximize-your-microsoft-partnership</guid>
        <description><![CDATA[
          How to capitalize on Microsoft’s FY26 updates
Microsoft is unveiling significant updates for the fiscal year 2026 (FY26)—from newly defined solution areas and partner program changes, to fresh incentives that can help partners scale smarter and faster. For Microsoft partners, understanding and leveraging Microsoft’s evolving strategies is essential to unlock growth and maximize profitability. 
I...
        ]]></description>
      </item>
          <item>
        <title>How to Land AWS Opportunities</title>
        <link>https://www.appdirect.com/blog/how-to-land-aws-opportunities</link>
        <pubDate>Thu, 14 Aug 2025 06:00:00 -0700</pubDate>
        <author>Rebecca Muhlenkort</author>
        <guid>https://www.appdirect.com/blog/how-to-land-aws-opportunities</guid>
        <description><![CDATA[
          Hyperscaler marketplaces, such as AWS, are profoundly transforming enterprise procurement behaviors. They enable marketplace operators and technology advisors to engage audiences with unparalleled efficiency and sophistication. As advisors strive to build and scale their AWS practices, understanding these transformative strategies is crucial.
Expanding cloud infrastructure opportunities
Why data...
        ]]></description>
      </item>
          <item>
        <title>Boost Revenues from Every Technology Deal with Proven Cross-selling Techniques</title>
        <link>https://www.appdirect.com/blog/boost-revenues-from-every-technology-deal-with-proven-cross-selling-techniques</link>
        <pubDate>Wed, 13 Aug 2025 05:00:00 -0700</pubDate>
        <author>Ideas @ AppDirect</author>
        <guid>https://www.appdirect.com/blog/boost-revenues-from-every-technology-deal-with-proven-cross-selling-techniques</guid>
        <description><![CDATA[
          As a technology advisor, you know that acquiring new customers is essential for growth. However, equally important—and often faster and more efficient—is maximizing the value of each sale with your existing customers, who typically generate about 72% of revenues, compared to 28% from new customers. While you’ll always need to grow your base to future-proof your business, cross-selling to your exis...
        ]]></description>
      </item>
          <item>
        <title>How to Build a Thriving Marketplace Ecosystem: Lessons from Top Companies</title>
        <link>https://www.appdirect.com/blog/how-to-build-a-thriving-marketplace-ecosystem-lessons-from-top-companies</link>
        <pubDate>Fri, 08 Aug 2025 04:00:00 -0700</pubDate>
        <author>Rebecca Muhlenkort</author>
        <guid>https://www.appdirect.com/blog/how-to-build-a-thriving-marketplace-ecosystem-lessons-from-top-companies</guid>
        <description><![CDATA[
          Today, marketplace ecosystems are not just platforms—they are transformational engines driving growth and innovation. Organizations that can evolve their marketplaces from listing platforms to commerce marketplaces open the door to achieving measurable ROI and fostering sustainable growth.
&quot;Marketplaces with a clear path to commerce are increasingly a necessity. We’re also seeing that customers a...
        ]]></description>
      </item>
          <item>
        <title>Add Customer Value Throughout the IT Lifecycle With End-to-end Support</title>
        <link>https://www.appdirect.com/blog/add-customer-value-throughout-the-it-lifecycle-with-end-to-end-support</link>
        <pubDate>Tue, 05 Aug 2025 06:00:00 -0700</pubDate>
        <author>Ideas @ AppDirect</author>
        <guid>https://www.appdirect.com/blog/add-customer-value-throughout-the-it-lifecycle-with-end-to-end-support</guid>
        <description><![CDATA[
          Advisors influence 70% of IT deals, but the real hidden value lies in the comprehensive services they add across every stage of the customer lifecycle—before, during, and after the purchase.
Customers today expect more than just a referral. They want a trusted partner who delivers tailored pre-sale advice, smooth implementation, and proactive ongoing support—from network monitoring to technical a...
        ]]></description>
      </item>
          <item>
        <title>Managing Your Entire Tech Stack: 6 Strategies for Control, Agility, and Value</title>
        <link>https://www.appdirect.com/blog/managing-your-entire-tech-stack-6-strategies-for-control-agility-and-value</link>
        <pubDate>Thu, 31 Jul 2025 13:19:00 -0700</pubDate>
        <author>Ideas @ AppDirect</author>
        <guid>https://www.appdirect.com/blog/managing-your-entire-tech-stack-6-strategies-for-control-agility-and-value</guid>
        <description><![CDATA[
          Managing technology today means more than simply purchasing software or hardware—it’s about orchestrating an interconnected tech stack that powers every business function. From SaaS applications and hardware devices to network and mobility solutions, energy management, and increasingly complex AI tools, each component plays a vital role. These technologies don’t operate in isolation. They form a c...
        ]]></description>
      </item>
          <item>
        <title>Trapped in the Past? How Outdated Network &amp; Mobility Management Is Costing You More Than You Think</title>
        <link>https://www.appdirect.com/blog/trapped-in-the-past-how-outdated-network-mobility-management-is-costing-you-more-than-you-think</link>
        <pubDate>Mon, 28 Jul 2025 03:53:00 -0700</pubDate>
        <author>Ideas @ AppDirect</author>
        <guid>https://www.appdirect.com/blog/trapped-in-the-past-how-outdated-network-mobility-management-is-costing-you-more-than-you-think</guid>
        <description><![CDATA[
          Advanced technology innovations power nearly every corner of organizations today, yet many IT teams remain stuck in an operational time warp when it comes to managing their network and mobility assets and processes. Juggling spreadsheets, scattered tools, and manual processes are outdated legacy approaches that entangle businesses in complexity, drive up costs, and leave them vulnerable to costly ...
        ]]></description>
      </item>
          <item>
        <title>Streamline software management to cut costs and reduce risks</title>
        <link>https://www.appdirect.com/blog/streamline-software-management-to-cut-costs-and-reduce-risks</link>
        <pubDate>Tue, 22 Jul 2025 00:00:00 -0700</pubDate>
        <author>Ideas @ AppDirect</author>
        <guid>https://www.appdirect.com/blog/streamline-software-management-to-cut-costs-and-reduce-risks</guid>
        <description><![CDATA[
          Is your software management approach keeping pace with your business ambitions? Are your SaaS apps making your teams more effective, or crushing your agility and productivity? As it turns out, the proliferation of SaaS apps your IT team and employees are using—commonly referred to as SaaS sprawl—could be hampering your business in unexpected ways, hindering efficiency and increasing your costs, ra...
        ]]></description>
      </item>
          <item>
        <title>Changes Are Coming for Microsoft CSP partners—What You Need to Know</title>
        <link>https://www.appdirect.com/blog/changes-are-coming-for-microsoft-csp-partners-what-you-need-to-know</link>
        <pubDate>Mon, 21 Jul 2025 07:00:00 -0700</pubDate>
        <author>Ideas @ AppDirect</author>
        <guid>https://www.appdirect.com/blog/changes-are-coming-for-microsoft-csp-partners-what-you-need-to-know</guid>
        <description><![CDATA[
          Big changes are on the horizon for Microsoft Cloud Solution Provider (CSP)  partners, starting October 1, 2025. These updates will result in changes for Direct Bill Partners, Distributors, and Indirect Resellers, bringing new technical requirements, revenue thresholds, and compliance demands that Microsoft sellers should be aware of.
The stakes are high: maintaining your CSP partner status means ...
        ]]></description>
      </item>
          <item>
        <title>How to Easily Win Lucrative Energy Deals—A Guide for Advisors</title>
        <link>https://www.appdirect.com/blog/how-to-easily-win-lucrative-energy-deals-a-guide-for-advisors</link>
        <pubDate>Wed, 16 Jul 2025 02:07:00 -0700</pubDate>
        <author>Ideas @ AppDirect</author>
        <guid>https://www.appdirect.com/blog/how-to-easily-win-lucrative-energy-deals-a-guide-for-advisors</guid>
        <description><![CDATA[
          Energy is rapidly becoming one of the most critical and complex components of business operations. Rising demand driven by AI, electrification, and sustainability mandates is reshaping how companies source and manage their energy. At the same time, volatile prices and regulatory complexities are creating costly headaches for businesses—headaches that advisors like you are uniquely positioned to so...
        ]]></description>
      </item>
          <item>
        <title>7 Signs You Need Better Hardware Management—And What You Can Do About It</title>
        <link>https://www.appdirect.com/blog/7-signs-you-need-better-hardware-management-and-what-you-can-do-about-it</link>
        <pubDate>Mon, 14 Jul 2025 06:00:00 -0700</pubDate>
        <author>Ideas @ AppDirect</author>
        <guid>https://www.appdirect.com/blog/7-signs-you-need-better-hardware-management-and-what-you-can-do-about-it</guid>
        <description><![CDATA[
          Many businesses are struggling with hardware management without even realizing it. Recognizing the warning signs early can save time, costs, and frustration while improving security and employee satisfaction.&amp;nbsp;
Managing hardware assets has become more complex than ever. The rise of remote and hybrid work models means devices are no longer confined within office walls, making it harder for bus...
        ]]></description>
      </item>
          <item>
        <title>Building a Human-Oriented AI Strategy: Elevating Workplace Interactions with AI Companions</title>
        <link>https://www.appdirect.com/blog/building-a-human-oriented-ai-strategy-elevating-workplace-interactions-with-ai-companions</link>
        <pubDate>Wed, 09 Jul 2025 09:00:00 -0700</pubDate>
        <author>Rebecca Muhlenkort</author>
        <guid>https://www.appdirect.com/blog/building-a-human-oriented-ai-strategy-elevating-workplace-interactions-with-ai-companions</guid>
        <description><![CDATA[
          When it comes to workplace technology, one principle remains constant: technology should amplify human potential, not replace it. As AI adoption accelerates, McKinsey predicts that by 2030, 70% of organizations will have integrated AI technologies into their operations, underscoring the urgency of adopting AI tools that enhance human connectivity and foster innovation. 
Gartner highlights that by...
        ]]></description>
      </item>
          <item>
        <title>Choosing the Right Security Solutions: Building a Proactive Defense Strategy</title>
        <link>https://www.appdirect.com/blog/choosing-the-right-security-solutions-building-a-proactive-defense-strategy</link>
        <pubDate>Mon, 07 Jul 2025 06:00:00 -0700</pubDate>
        <author>Rebecca Muhlenkort</author>
        <guid>https://www.appdirect.com/blog/choosing-the-right-security-solutions-building-a-proactive-defense-strategy</guid>
        <description><![CDATA[
          Today, your business faces an overwhelming array of security solutions, each promising to protect your intellectual property and improve operational integrity. With so many options available, deciding which solutions to integrate into your digital commerce strategy can feel paralyzing. At its heart, an effective security strategy isn&#039;t just about the technology; it&#039;s about starting crucial convers...
        ]]></description>
      </item>
          <item>
        <title>Optimize Digital Experiences: Harnessing Cloud Connectivity and Colocation</title>
        <link>https://www.appdirect.com/blog/optimize-digital-experiences-harnessing-cloud-connectivity-and-colocation</link>
        <pubDate>Fri, 27 Jun 2025 14:40:00 -0700</pubDate>
        <author>Rebecca Muhlenkort</author>
        <guid>https://www.appdirect.com/blog/optimize-digital-experiences-harnessing-cloud-connectivity-and-colocation</guid>
        <description><![CDATA[
          In the race to deliver seamless digital experiences, the infrastructure supporting your business has never mattered more. With applications, data, and customer interactions scattered across the globe, the ability to move quickly and safely—while delivering a great end-user experience—has become a business imperative. As digital leaders focus on accelerating cloud adoption, unlocking AI, and ensuri...
        ]]></description>
      </item>
          <item>
        <title>Winning at Scale: Practical Tactics to Grow and Differentiate Your Marketplace</title>
        <link>https://www.appdirect.com/blog/winning-at-scale-practical-tactics-to-grow-and-differentiate-your-marketplace</link>
        <pubDate>Wed, 25 Jun 2025 12:30:00 -0700</pubDate>
        <author>Rebecca Muhlenkort</author>
        <guid>https://www.appdirect.com/blog/winning-at-scale-practical-tactics-to-grow-and-differentiate-your-marketplace</guid>
        <description><![CDATA[
          If there’s a single thread that binds the most successful marketplaces together, it’s their ability to evolve—quickly, wisely, and always with customer value at the core. As digital commerce accelerates, customers expect more choice, greater flexibility, and frictionless experiences. 
For marketplace operators, catalog expansion isn’t just about more—it’s about the right more: unlocking new reven...
        ]]></description>
      </item>
          <item>
        <title>Scale &amp; Optimize your Channel Sales: How a Streamlined Marketplace Strategy Fuels Growth</title>
        <link>https://www.appdirect.com/blog/launch-scale-optimize-your-channel-sales-how-a-streamlined-marketplace-strategy-fuels-growth</link>
        <pubDate>Wed, 18 Jun 2025 06:00:00 -0700</pubDate>
        <author>Rebecca Muhlenkort</author>
        <guid>https://www.appdirect.com/blog/launch-scale-optimize-your-channel-sales-how-a-streamlined-marketplace-strategy-fuels-growth</guid>
        <description><![CDATA[
          For technology providers, how you manage your reseller channel can make or break your growth strategy. But, the landscape has changed: Resellers and technology partners now have access to solutions from countless distributors, making partner retention more challenging—and more crucial—than ever.
Omnichannel expectations are also raising the bar for what effective channel management looks like. Si...
        ]]></description>
      </item>
          <item>
        <title>How to Build Purpose-Built AI Agents That Actually Solve Business Problems</title>
        <link>https://www.appdirect.com/blog/how-to-build-purpose-built-ai-agents-that-actually-solve-business-problems</link>
        <pubDate>Wed, 11 Jun 2025 14:26:00 -0700</pubDate>
        <author>Rebecca Muhlenkort</author>
        <guid>https://www.appdirect.com/blog/how-to-build-purpose-built-ai-agents-that-actually-solve-business-problems</guid>
        <description><![CDATA[
          AI is everywhere— and so are the headaches it’s causing for IT and business leaders. With new models launching every week and employees experimenting with dozens of tools on their own, it’s becoming harder (and riskier) than ever to manage AI (Artificial Intelligence)&amp;nbsp;at scale. There’s also a problem with shadow IT. With 83% of employees admitting to using unsanctioned apps, this creates secu...
        ]]></description>
      </item>
          <item>
        <title>How White-Labeled Storefronts Can Become Your Most Powerful Customer Engagement Tool</title>
        <link>https://www.appdirect.com/blog/how-white-labeled-storefronts-can-become-your-most-powerful-customer-engagement-tool</link>
        <pubDate>Tue, 10 Jun 2025 08:43:00 -0700</pubDate>
        <author>Rebecca Muhlenkort</author>
        <guid>https://www.appdirect.com/blog/how-white-labeled-storefronts-can-become-your-most-powerful-customer-engagement-tool</guid>
        <description><![CDATA[
          Customer expectations have evolved. Today, 80% of B2B buyers expect the same seamless, intuitive digital experiences they enjoy as consumers. They want tailored offerings, instant access to tools and services, and a frictionless journey—without the hassle of disconnected platforms or lengthy interactions with sales reps. For companies that offer both their own services and third-party solutions, a...
        ]]></description>
      </item>
          <item>
        <title>AppDirect and Broker Online Exchange Unite, Fueling Advisor Growth</title>
        <link>https://www.appdirect.com/blog/appdirect-and-broker-online-exchange-unite-fueling-advisor-growth</link>
        <pubDate>Tue, 03 Jun 2025 00:00:00 -0700</pubDate>
        <author>Ideas @ AppDirect</author>
        <guid>https://www.appdirect.com/blog/appdirect-and-broker-online-exchange-unite-fueling-advisor-growth</guid>
        <description><![CDATA[
          AppDirect has acquired Broker Online Exchange (BOX Energy)
Energy sales represent one of the most exciting growth opportunities for advisors, yet many haven’t fully tapped into the lucrative possibilities available from selling energy. That’s why we’re excited to announce the acquisition of Broker Online Exchange (BOX Energy), North America’s leading retail energy network.
Why this matters to Ap...
        ]]></description>
      </item>
          <item>
        <title>Why Savvy Businesses are Centralizing Their SaaS Management</title>
        <link>https://www.appdirect.com/blog/why-savvy-businesses-are-centralizing-their-saas-management</link>
        <pubDate>Mon, 02 Jun 2025 06:00:00 -0700</pubDate>
        <author>Ideas @ AppDirect</author>
        <guid>https://www.appdirect.com/blog/why-savvy-businesses-are-centralizing-their-saas-management</guid>
        <description><![CDATA[
          
The surge in cloud adoption is transforming how businesses operate, with SaaS applications becoming the essential engine behind modern workflows. But as organizations embrace an increasing number of SaaS tools, the complexity of managing contracts, vendors, security, and costs can quickly spiral out of control. Without a centralized system, companies risk wasting money on unused licenses, fallin...
        ]]></description>
      </item>
          <item>
        <title>2025 Insights: How to Sell B2B SaaS—10 Strategies for Success</title>
        <link>https://www.appdirect.com/blog/draft-2025-update-how-to-sell-b2b-saas-10-strategies-for-success</link>
        <pubDate>Tue, 27 May 2025 15:29:00 -0700</pubDate>
        <author>Rebecca Muhlenkort</author>
        <guid>https://www.appdirect.com/blog/draft-2025-update-how-to-sell-b2b-saas-10-strategies-for-success</guid>
        <description><![CDATA[
          B2B SaaS is booming— cloud marketplace revenues are predicted to top $100 billion by 2026. This growth is driven by the incredible value B2B marketplaces offer to both buyers and sellers. For B2B buyers who are hungry for these types of digital channels, they enjoy the speed, convenience, and choice that online marketplaces offer. They also provide streamlined procurement, consolidated billing, an...
        ]]></description>
      </item>
          <item>
        <title>How 5G Benefits Business and Technology Innovation</title>
        <link>https://www.appdirect.com/blog/how-5g-will-benefit-business-and-technology</link>
        <pubDate>Thu, 15 May 2025 09:58:00 -0700</pubDate>
        <author>Ideas @ AppDirect</author>
        <guid>https://www.appdirect.com/blog/how-5g-will-benefit-business-and-technology</guid>
        <description><![CDATA[
          Updated January 22, 2026
Imagine a world where businesses can instantly respond to customer needs, automate complex operations in real time, and connect millions of devices seamlessly—all powered by a network that’s faster and smarter than anything we’ve had before. That world is already here with 5G technology.
By 2028, there will be an estimated 7.7 billion 5G connections globally, reshaping h...
        ]]></description>
      </item>
          <item>
        <title>Unlock Marketshare with the Updated Emerging Tech Sales Workshop</title>
        <link>https://www.appdirect.com/blog/unlock-marketshare-with-the-new-expanded-emerging-tech-sales-workshop-etsw</link>
        <pubDate>Mon, 12 May 2025 11:35:00 -0700</pubDate>
        <author>Rebecca Muhlenkort</author>
        <guid>https://www.appdirect.com/blog/unlock-marketshare-with-the-new-expanded-emerging-tech-sales-workshop-etsw</guid>
        <description><![CDATA[
          Staying ahead of emerging trends is crucial for technology advisors who want to scale their business. That’s why we created the Emerging Tech Sales Workshop (ETSW) series—a high-energy, hands-on technology and sales training experience. This workshop is unique because it’s designed to equip advisors with the tools and strategies needed to effectively cross-sell new technologies and capture new rev...
        ]]></description>
      </item>
          <item>
        <title>How AI Can Transform Education: Enhancing Learning with AI</title>
        <link>https://www.appdirect.com/blog/how-ai-can-transform-education-enhancing-learning-with-ai</link>
        <pubDate>Mon, 21 Apr 2025 00:00:00 -0700</pubDate>
        <author>Rebecca Muhlenkort</author>
        <guid>https://www.appdirect.com/blog/how-ai-can-transform-education-enhancing-learning-with-ai</guid>
        <description><![CDATA[
          Updated October 7, 2025

The AI revolution is here. While its impact is already undeniable, the true scope of its influence remains to be seen — especially as adoption skyrockets. Gartner predicts a dramatic increase in enterprise AI use, with 80% harnessing GenAI by 2026 (up from less than 5% in 2023!).
For organizations looking to deploy Artificial Intelligence solutions&amp;nbsp;effectively, key...
        ]]></description>
      </item>
          <item>
        <title>Microservices Guide: Detecting Data Mismatches</title>
        <link>https://www.appdirect.com/blog/microservices-guide-detecting-data-mismatches</link>
        <pubDate>Wed, 09 Apr 2025 15:23:00 -0700</pubDate>
        <author>Abid Khan</author>
        <guid>https://www.appdirect.com/blog/microservices-guide-detecting-data-mismatches</guid>
        <description><![CDATA[
          To develop testable, scalable software systems, many organizations are adopting microservices architecture that involves breaking down monolithic applications into independent, domain-specific services. This enables organizations to create more modular and maintainable systems. Since these microservices operate in isolation, they each employ distinct transaction management techniques that suit the...
        ]]></description>
      </item>
          <item>
        <title>Conquer Inefficient and Costly Hardware Management</title>
        <link>https://www.appdirect.com/blog/conquer-inefficient-and-costly-hardware-management</link>
        <pubDate>Mon, 07 Apr 2025 02:19:00 -0700</pubDate>
        <author>Ideas @ AppDirect</author>
        <guid>https://www.appdirect.com/blog/conquer-inefficient-and-costly-hardware-management</guid>
        <description><![CDATA[
          Companies today face numerous challenges when it comes to managing their hardware and IT assets. Lack of visibility and tracking and cumbersome manual processes are all problems that most businesses continue to grapple with. Inefficient equipment deployment, servicing, and retrieval processes also lead to a poor employee experience.
As a result, the hardware asset management market is becoming in...
        ]]></description>
      </item>
          <item>
        <title>How to Choose a B2B Marketplace Platform—The Top Forrester Criteria, and How AppDirect Measures Up</title>
        <link>https://www.appdirect.com/blog/how-to-choose-a-b2b-marketplace-platform-the-top-forrester-criteria-and-how-appdirect-measures-up</link>
        <pubDate>Thu, 20 Mar 2025 00:30:00 -0700</pubDate>
        <author>Ideas @ AppDirect</author>
        <guid>https://www.appdirect.com/blog/how-to-choose-a-b2b-marketplace-platform-the-top-forrester-criteria-and-how-appdirect-measures-up</guid>
        <description><![CDATA[
          The Forrester Wave™ Marketplace Development Platform, Q4 2024
Forrester recently released The Forrester Wave™ Marketplace Development Platform, Q4 2024—The Nine Providers That Matter Most And How They Stack Up. In the report, Forrester evaluated marketplace development platform providers, identified the most significant ones, then researched, analyzed, and scored them. With the goal of helping bu...
        ]]></description>
      </item>
          <item>
        <title>Why SaaS Platforms Are a Must-Have Technology Today</title>
        <link>https://www.appdirect.com/blog/three-reasons-why-saas-platforms-are-a-must-have-technology-today</link>
        <pubDate>Wed, 19 Mar 2025 10:01:00 -0700</pubDate>
        <author>Ideas @ AppDirect</author>
        <guid>https://www.appdirect.com/blog/three-reasons-why-saas-platforms-are-a-must-have-technology-today</guid>
        <description><![CDATA[
          
Updated January, 2026
Salesforce may not have invented software as a service (SaaS), but it certainly cemented the term in the public’s mind. Indeed, prior to Salesforce’s 2000 “The End of Software” campaign, the idea of selling, distributing, and managing software online as a subscription-based service remained sketchy for businesses accustomed to acquiring software via floppy disc or CD and p...
        ]]></description>
      </item>
          <item>
        <title>AppDirect&#039;s Emanuel Bertolin Named a 2025 Channel Futures Influencer</title>
        <link>https://www.appdirect.com/blog/appdirects-emanuel-bertolin-named-a-2025-channel-futures-influencer</link>
        <pubDate>Tue, 18 Mar 2025 05:00:00 -0700</pubDate>
        <author>Ideas @ AppDirect</author>
        <guid>https://www.appdirect.com/blog/appdirects-emanuel-bertolin-named-a-2025-channel-futures-influencer</guid>
        <description><![CDATA[
          AppDirect&#039;s Chief Revenue Officer&amp;nbsp;Emanuel Bertolin, also known by many as Bert, has been recognized as a 2025 Channel Futures Influencer. This prestigious accolade highlights Bert&#039;s significant contributions to the channel and his visionary leadership in the tech industry. Here’s a closer look at Bert’s journey, his achievements, and his vision for the future.

From developing marketplaces ...
        ]]></description>
      </item>
          <item>
        <title>B2B Commerce Insights, Networking &amp; Olympian Shaun White</title>
        <link>https://www.appdirect.com/blog/b2b-commerce-insights-networking-olympian-shaun-white</link>
        <pubDate>Mon, 10 Mar 2025 15:07:00 -0700</pubDate>
        <author>Rebecca Muhlenkort</author>
        <guid>https://www.appdirect.com/blog/b2b-commerce-insights-networking-olympian-shaun-white</guid>
        <description><![CDATA[
          Mark your calendars! Thrive 2025 is coming to Austin, TX from August 25-27, and registration is officially open!
Thrive: Where the B2B commerce leaders connect
AppDirect Thrive is the only event of its kind for organizations selling third-party technology services. Attend Thrive to come together with influencers and innovators who are making decisions today to shape B2B commerce for years to com...
        ]]></description>
      </item>
          <item>
        <title>How to Scale Your Connectivity Practice: An Advisor’s Guide</title>
        <link>https://www.appdirect.com/blog/how-to-scale-your-connectivity-practice-an-advisors-guide</link>
        <pubDate>Mon, 10 Mar 2025 09:00:00 -0700</pubDate>
        <author>Ideas @ AppDirect</author>
        <guid>https://www.appdirect.com/blog/how-to-scale-your-connectivity-practice-an-advisors-guide</guid>
        <description><![CDATA[
          
In an era of SaaS and cloud dominance, it&#039;s easy for technology advisors, agents, and consultants to overlook the significance of connectivity. However, in this article, we&#039;ll remind you why connectivity is still an essential part of any technology infrastructure and how scaling your connectivity business can lead to increased revenue and stickier customers.
By scaling your telecom and connecti...
        ]]></description>
      </item>
          <item>
        <title>Discover, Connect &amp; Celebrate With Us at CPExpo!</title>
        <link>https://www.appdirect.com/blog/see-you-cpexpo-discover-demos-exclusive-party-connect-with-us</link>
        <pubDate>Tue, 04 Mar 2025 08:00:00 -0800</pubDate>
        <author>Rebecca Muhlenkort</author>
        <guid>https://www.appdirect.com/blog/see-you-cpexpo-discover-demos-exclusive-party-connect-with-us</guid>
        <description><![CDATA[
          Channel Partners is right around the corner and our team cannot wait to connect with you face to face in Las Vegas March 24 - 27! As you plan your time at CPExpo, be sure to stop by our booth (#1536) to experience several exciting demos, meet our team—from our sales leaders to support specialists— and get more information about how technology providers can expand their reach and grow strategically...
        ]]></description>
      </item>
          <item>
        <title>How to Reduce Network and Mobility Costs by 30% with the Right Spend Management Tools</title>
        <link>https://www.appdirect.com/blog/how-to-reduce-network-and-mobility-costs-by-30-with-the-right-spend-management-tools</link>
        <pubDate>Mon, 03 Mar 2025 05:00:00 -0800</pubDate>
        <author>Ideas @ AppDirect</author>
        <guid>https://www.appdirect.com/blog/how-to-reduce-network-and-mobility-costs-by-30-with-the-right-spend-management-tools</guid>
        <description><![CDATA[
          
AppDirect and vCom are shaking up the way businesses think about IT lifecycle management. In December 2024, AppDirect took a significant step by acquiring vCom Solutions, a move that empowers technology advisors to offer their customers the world’s most comprehensive IT procurement and management platform. 

AppDirect and vCom—A powerful duo
With the combined strengths of AppDirect and vCom, ...
        ]]></description>
      </item>
          <item>
        <title>Platform Insights: Balancing Agility and Efficiency with Confluent&#039;s Kafka Data Streaming</title>
        <link>https://www.appdirect.com/blog/platform-insights-balancing-agility-and-efficiency-with-confluents-kafka-data-streaming</link>
        <pubDate>Thu, 13 Feb 2025 13:24:00 -0800</pubDate>
        <author>Rebecca Muhlenkort</author>
        <guid>https://www.appdirect.com/blog/platform-insights-balancing-agility-and-efficiency-with-confluents-kafka-data-streaming</guid>
        <description><![CDATA[
          If you’ve ever wondered what&#039;s the foundation of&amp;nbsp;a world-class subscription commerce platform, it all comes down to—you guessed it—platforms. Or as Tom Vogel, AppDirect’s Director of DevOps &amp; Cloud Platform Engineering, puts it, &quot;it’s platforms, built on platforms, built on platforms.&quot;
In his role, Tom oversees the internal developer platform the AppDirect engineering team uses to build the ...
        ]]></description>
      </item>
          <item>
        <title>Why You Should Sell a Help-desk Solution: Your Strategic Opportunity</title>
        <link>https://www.appdirect.com/blog/why-you-should-sell-a-help-desk-solution-your-strategic-opportunity</link>
        <pubDate>Mon, 10 Feb 2025 12:40:00 -0800</pubDate>
        <author>Rebecca Muhlenkort</author>
        <guid>https://www.appdirect.com/blog/why-you-should-sell-a-help-desk-solution-your-strategic-opportunity</guid>
        <description><![CDATA[
          In the era of remote and hybrid work, ensuring secure and predictable IT infrastructure is more critical than ever. However, managing IT and SaaS applications has become increasingly complex due to these distributed environments. The problem is compounded by a growing shortage of IT experts and a widening skills gap.
According to Gartner, it’s harder than ever for IT teams and organizations to ke...
        ]]></description>
      </item>
          <item>
        <title>Should Your Business Go Cashless? Pros and Cons to Maximize Growth</title>
        <link>https://www.appdirect.com/blog/cashless-payment-advantages-and-disadvantages-should-your-business-go-cashless</link>
        <pubDate>Wed, 15 Jan 2025 22:08:00 -0800</pubDate>
        <author>Ideas @ AppDirect</author>
        <guid>https://www.appdirect.com/blog/cashless-payment-advantages-and-disadvantages-should-your-business-go-cashless</guid>
        <description><![CDATA[
          If you’re thinking about moving your business toward cashless payments—or just reducing how much you rely on cash—you’re definitely not alone. The payment options you offer customers aren’t just operational details, they’re strategic choices that can shape your ability to attract and keep the right customers, boost revenue, and grow into new markets.
Cash still matters for many customers and can ...
        ]]></description>
      </item>
          <item>
        <title>Welcome to AppDirect AI</title>
        <link>https://www.appdirect.com/blog/welcome-to-appdirect-ai</link>
        <pubDate>Thu, 09 Jan 2025 06:19:00 -0800</pubDate>
        <author>Ideas @ AppDirect</author>
        <guid>https://www.appdirect.com/blog/welcome-to-appdirect-ai</guid>
        <description><![CDATA[
          
Updated June 1, 2026
Editor&#039;s note: Devs.ai has evolved significantly since this article was first published. For the latest on what&#039;s now possible—including Devs.ai App Builder, the private AI store, and enterprise governance built-in from day one—read our June 2026 update: The three reasons enterprise AI stalls, and how Devs.ai clears all of them.
The new Devs.ai — build apps for your team, ...
        ]]></description>
      </item>
          <item>
        <title>AppDirect Platform Enhancements—Driving Digital Commerce Forward</title>
        <link>https://www.appdirect.com/blog/appdirect-platform-enhancements-driving-digital-commerce-forward</link>
        <pubDate>Thu, 05 Dec 2024 14:29:00 -0800</pubDate>
        <author>Rebecca Muhlenkort</author>
        <guid>https://www.appdirect.com/blog/appdirect-platform-enhancements-driving-digital-commerce-forward</guid>
        <description><![CDATA[
          Companies today are increasingly turning to cloud marketplaces for technology solutions and services. The latest enhancements to the AppDirect platform empower our customers to further harness digital marketplaces to drive growth. With these updates, customers can expand their ecosystem strategies through third-party developers and integrated data management.
In this blog, we’ll explore how these...
        ]]></description>
      </item>
          <item>
        <title>Build, Diversify &amp; Grow: 5 Key Takeaways from Emerging Tech Sales Workshops</title>
        <link>https://www.appdirect.com/blog/build-diversify-grow-5-key-takeaways-from-emerging-tech-sales-workshops</link>
        <pubDate>Wed, 27 Nov 2024 07:41:00 -0800</pubDate>
        <author>Rebecca Muhlenkort</author>
        <guid>https://www.appdirect.com/blog/build-diversify-grow-5-key-takeaways-from-emerging-tech-sales-workshops</guid>
        <description><![CDATA[
          Staying ahead of emerging technologies is crucial for technology advisors looking to expand their portfolios and grow their businesses. This is where the Emerging Tech Sales Workshop (ETSW) steps in, equipping you with the tools, strategies, and insights necessary to navigate new technologies and grow revenue streams. 
What to expect: The workshop format
The ETSW event series is a 1 ¾-day immers...
        ]]></description>
      </item>
          <item>
        <title>How to Thrive in the Digital Economy—The 4 Digital Keys to Success</title>
        <link>https://www.appdirect.com/blog/how-to-thrive-in-the-digital-economy-the-4-digital-keys-to-success</link>
        <pubDate>Tue, 19 Nov 2024 06:02:00 -0800</pubDate>
        <author>Ideas @ AppDirect</author>
        <guid>https://www.appdirect.com/blog/how-to-thrive-in-the-digital-economy-the-4-digital-keys-to-success</guid>
        <description><![CDATA[
          Spotting an industry-wide trend fifteen years ago, AppDirect’s founders noticed that B2C marketplaces efficiently facilitated the purchase of consumer goods and services. Yet, B2B software procurement remained a complex, time-consuming, and costly process. Companies grappled with multiple providers, invoice processes, and billing systems, and inefficiencies were rampant. 
 
This was the catalyst...
        ]]></description>
      </item>
          <item>
        <title>Your Roadmap to Success—Build, Expand, and Future-proof Your Business</title>
        <link>https://www.appdirect.com/blog/your-roadmap-to-success-build-expand-and-future-proof-your-business</link>
        <pubDate>Tue, 19 Nov 2024 05:58:00 -0800</pubDate>
        <author>Rebecca Muhlenkort</author>
        <guid>https://www.appdirect.com/blog/your-roadmap-to-success-build-expand-and-future-proof-your-business</guid>
        <description><![CDATA[
          
With global technology spending on the rise—particularly in managed services and cloud—business buyers are consolidating partners and seeking more comprehensive solutions. To stay competitive, technology partners must scale effectively and deliver end-to-end offerings that meet these evolving demands.
Top-performing companies share four key pillars of digital success, as outlined in our blog Ho...
        ]]></description>
      </item>
          <item>
        <title>Power Your Customers’ Growth With Cloud Infrastructure Solutions</title>
        <link>https://www.appdirect.com/blog/power-your-customers-growth-with-cloud-infrastructure-solutions</link>
        <pubDate>Tue, 12 Nov 2024 06:00:00 -0800</pubDate>
        <author>Ideas @ AppDirect</author>
        <guid>https://www.appdirect.com/blog/power-your-customers-growth-with-cloud-infrastructure-solutions</guid>
        <description><![CDATA[
          As the demand for secure, cost-efficient solutions and applications to store, manage, and share data and services rises dramatically, cloud computing has emerged as the champion in meeting this need. Today, 60% of corporate data is housed in the cloud, up by 50% since 2015. By 2033, the global cloud computing market is expected to reach USD 2.976 billion, growing at an average increase of 16.8% pe...
        ]]></description>
      </item>
          <item>
        <title>Forge Stronger Customer Relationships With a Security Practice—A Guide for Technology Advisors</title>
        <link>https://www.appdirect.com/blog/forge-stronger-customer-relationships-with-a-security-practice-a-guide-for-technology-advisors</link>
        <pubDate>Thu, 24 Oct 2024 08:30:00 -0700</pubDate>
        <author>Ideas @ AppDirect</author>
        <guid>https://www.appdirect.com/blog/forge-stronger-customer-relationships-with-a-security-practice-a-guide-for-technology-advisors</guid>
        <description><![CDATA[
          Helping your customers navigate seismic shifts in the cybersecurity landscape
Businesses today are up against an unprecedented level of cybersecurity risk as advanced digital technologies like cloud computing, AI, big data, and&amp;nbsp;IoT become subject&amp;nbsp; to complex, targeted attacks that were hard to fathom just a few years ago. 
For advisors, the impacts on your customers are profound. Many ...
        ]]></description>
      </item>
          <item>
        <title>The Managed Services Opportunity: How You Can Capitalize</title>
        <link>https://www.appdirect.com/blog/the-managed-services-opportunity-how-you-can-capitalize</link>
        <pubDate>Mon, 30 Sep 2024 13:59:00 -0700</pubDate>
        <author>Rebecca Muhlenkort</author>
        <guid>https://www.appdirect.com/blog/the-managed-services-opportunity-how-you-can-capitalize</guid>
        <description><![CDATA[
          In today’s always-on business world, companies require 24/7 availability of network resources. Even a brief period of downtime can severely impact customer experience, tarnish brand reputation, and damage the bottom line. With the complexity of modern IT environments—spanning on-premise data centers, cloud services, and a growing number of devices—securing network performance and resolving issues ...
        ]]></description>
      </item>
          <item>
        <title>Meet the 2024 Digital Heroes and Provider Award Winners</title>
        <link>https://www.appdirect.com/blog/meet-the-2024-digital-heroes-and-provider-award-winners</link>
        <pubDate>Thu, 26 Sep 2024 06:00:00 -0700</pubDate>
        <author>Ideas @ AppDirect</author>
        <guid>https://www.appdirect.com/blog/meet-the-2024-digital-heroes-and-provider-award-winners</guid>
        <description><![CDATA[
          At AppDirect, we’re deeply committed to supporting and recognizing excellence and nurturing innovation. On September 19, in awards ceremonies held during our Thrive 2024 conference in Chicago, we recognized 16 true industry pioneers who are not only visionary leaders, but also masters at executing on their vision and making remarkable strides in their respective fields.
Read on for details about ...
        ]]></description>
      </item>
          <item>
        <title>Thrive Spotlight: Main Stage and Expo Hall Lineup</title>
        <link>https://www.appdirect.com/blog/thrive-spotlight-the-main-stage-and-expo-hall-lineup</link>
        <pubDate>Wed, 04 Sep 2024 10:00:00 -0700</pubDate>
        <author>Ideas @ AppDirect</author>
        <guid>https://www.appdirect.com/blog/thrive-spotlight-the-main-stage-and-expo-hall-lineup</guid>
        <description><![CDATA[
          The countdown to Thrive is on and over the next two weeks, our team is pulling out all the stops to bring you an event brimming with insightful and transformative experiences. Empowerment and knowledge await you at Thrive in Chicago September 17-19, so go grab your ticket today.


In this article
Read on to learn about:
Who’s appearing on the main stage—Thought-provoking keynote addresses and...
        ]]></description>
      </item>
          <item>
        <title>How to Build a Marketplace Quickly and On Budget</title>
        <link>https://www.appdirect.com/blog/how-to-build-a-marketplace-quickly-and-on-budget</link>
        <pubDate>Fri, 23 Aug 2024 13:29:00 -0700</pubDate>
        <author>Rebecca Muhlenkort</author>
        <guid>https://www.appdirect.com/blog/how-to-build-a-marketplace-quickly-and-on-budget</guid>
        <description><![CDATA[
          Today, software companies are increasingly recognizing the value of creating online marketplaces. These platforms can significantly enhance customer experience by offering a wide range of first but also third-party solutions that integrate seamlessly with their core products. However, building and maintaining a B2B marketplace is no small feat. 
This blog explores the key challenges and how lever...
        ]]></description>
      </item>
          <item>
        <title>Your Thrive 2024 Preview Part 2—Three More Learning Tracks to Explore</title>
        <link>https://www.appdirect.com/blog/your-thrive-2024-preview-part-2-three-more-learning-tracks-to-explore</link>
        <pubDate>Tue, 20 Aug 2024 07:00:00 -0700</pubDate>
        <author>Ideas @ AppDirect</author>
        <guid>https://www.appdirect.com/blog/your-thrive-2024-preview-part-2-three-more-learning-tracks-to-explore</guid>
        <description><![CDATA[
          The excitement is ramping up in our Chicago office and across the content, as registrations pour in and we continue to rev up for Thrive—now less than one month away! We can’t wait to see you in Chicago, September 17-19.
In this article
In last week’s blog—Your Thrive 2024 Preview Part 1—A Glimpse at 3 Learning Tracks—we gave you a sneak preview of three of our six tracks, focused on helping you...
        ]]></description>
      </item>
          <item>
        <title>Your Thrive 2024 Preview Part 1—A Glimpse at 3 Learning Tracks</title>
        <link>https://www.appdirect.com/blog/your-thrive-2024-preview-part-1-a-glimpse-at-3-thrive-learning-tracks</link>
        <pubDate>Mon, 12 Aug 2024 12:08:00 -0700</pubDate>
        <author>Ideas @ AppDirect</author>
        <guid>https://www.appdirect.com/blog/your-thrive-2024-preview-part-1-a-glimpse-at-3-thrive-learning-tracks</guid>
        <description><![CDATA[
          Are you ready to experience an unrivaled fusion of learning and networking? Join us at Thrive in Chicago September 17-19, where we&#039;re gathering the industry’s top leaders shaping the future of B2B commerce, all in one place, for the only event of its kind this year. 
Thrive stands apart as the premier conference of the year for organizations that specialize in selling third-party technology servi...
        ]]></description>
      </item>
          <item>
        <title>Customer Centricity: 4 Ways to Upgrade Your Customer Support Experience</title>
        <link>https://www.appdirect.com/blog/customer-centricity-4-ways-to-upgrade-your-customer-support-experience</link>
        <pubDate>Mon, 17 Jun 2024 10:37:00 -0700</pubDate>
        <author>Rebecca Muhlenkort</author>
        <guid>https://www.appdirect.com/blog/customer-centricity-4-ways-to-upgrade-your-customer-support-experience</guid>
        <description><![CDATA[
          Today&#039;s customers demand seamless, personalized service across all channels. Their loyalty hinges on the quality of support and overall experience they receive. Even a single poor interaction can prompt them to switch brands.&amp;nbsp;
As customer expectations rise, delivering exceptional service and support at every stage of the customer journey becomes increasingly challenging. Companies scaling ac...
        ]]></description>
      </item>
          <item>
        <title>What Does the Growth of the Digital Economy Mean for Your Business?</title>
        <link>https://www.appdirect.com/blog/what-does-the-growth-of-the-digital-economy-mean-for-your-business</link>
        <pubDate>Wed, 15 May 2024 16:58:00 -0700</pubDate>
        <author>Nicole Lim</author>
        <guid>https://www.appdirect.com/blog/what-does-the-growth-of-the-digital-economy-mean-for-your-business</guid>
        <description><![CDATA[
          We’re in the age of the digital economy, and it’s important to understand how your company is affected by its growth and expansion. When you learn more about the digital economy, you’ll uncover ways your business can utilize this frontier to reach more potential customers, enhance your customer service experience, and collect important data.
What Is the digital economy and how does it work?
The ...
        ]]></description>
      </item>
          <item>
        <title>3 Ways a Procurement Marketplace Propels Advisor Growth</title>
        <link>https://www.appdirect.com/blog/3-ways-procurement-marketplaces-propel-advisor-growth</link>
        <pubDate>Thu, 02 May 2024 11:43:00 -0700</pubDate>
        <author>Rebecca Muhlenkort</author>
        <guid>https://www.appdirect.com/blog/3-ways-procurement-marketplaces-propel-advisor-growth</guid>
        <description><![CDATA[
          In today&#039;s &#039;everything-as-a-service&#039; (XaaS) era, businesses grapple with streamlining supply chains and navigating complex B2B technology procurement. Managing decentralized SaaS and digital subscriptions adds further complexity, especially in larger organizations where the average employee juggles over 200 apps. The AppDirect IT Business Leader’s Report underscores these challenges.
63% of  IT l...
        ]]></description>
      </item>
          <item>
        <title>Exploring Operational Updates, Plus Insights from President’s Club Winners</title>
        <link>https://www.appdirect.com/blog/exploring-operational-updates-plus-insights-from-presidents-club-winners</link>
        <pubDate>Tue, 02 Apr 2024 10:19:00 -0700</pubDate>
        <author>Ideas @ AppDirect</author>
        <guid>https://www.appdirect.com/blog/exploring-operational-updates-plus-insights-from-presidents-club-winners</guid>
        <description><![CDATA[
          In our recent State of the Union webinar, our leadership team including Renée Bergeron, our Chief Operating Officer (COO), unveiled exciting operational updates. She also highlighted&amp;nbsp;how new innovations will continue to drive your success as an advisor. The goal is to ultimately reduce the friction from selling, allowing advisors to sell more, sell better, and secure a bigger share of your cu...
        ]]></description>
      </item>
          <item>
        <title>Advisors: Help Customers Navigate Today’s Tricky CX Landscape and Reap the Rewards</title>
        <link>https://www.appdirect.com/blog/advisors-help-customers-navigate-todays-tricky-cx-landscape-and-reap-the-rewards</link>
        <pubDate>Thu, 28 Mar 2024 06:00:00 -0700</pubDate>
        <author>Ideas @ AppDirect</author>
        <guid>https://www.appdirect.com/blog/advisors-help-customers-navigate-todays-tricky-cx-landscape-and-reap-the-rewards</guid>
        <description><![CDATA[
          Customer expectations of a great experience are at an all-time high. Consumers want brands to recognize them as individuals, understand their preferences, and tailor offerings accordingly. They’re more discerning than ever, swift to move on to another vendor, and vocal about their experiences. Studies reveal that a staggering 60% of consumers switch brands after just one or two negative interactio...
        ]]></description>
      </item>
          <item>
        <title>AppDirect Recognized as a Top Place to Start Your Career</title>
        <link>https://www.appdirect.com/blog/appdirect-recognized-as-a-top-place-to-start-your-career</link>
        <pubDate>Thu, 21 Mar 2024 08:34:00 -0700</pubDate>
        <author>Ideas @ AppDirect</author>
        <guid>https://www.appdirect.com/blog/appdirect-recognized-as-a-top-place-to-start-your-career</guid>
        <description><![CDATA[
          AppDirect has been recognized in a Newsweek article as one of America&#039;s Greatest Workplaces for Job Starters 2024. With a sterling 4.5-star rating, this accolade is a testament to our authentic commitment to creating an environment where every employee can do their best work. 
The final ratings are based on an elaborate multi-prong scoring model that collected data from numerous sources, includin...
        ]]></description>
      </item>
          <item>
        <title>Unlock Cloud Sales: A Starter&#039;s 5-Step Guide -  Part 2 (Steps 4 &amp; 5)</title>
        <link>https://www.appdirect.com/blog/unlock-cloud-sales-a-starters-5-step-guide-part-2-steps-4-5</link>
        <pubDate>Wed, 20 Mar 2024 12:00:00 -0700</pubDate>
        <author>Rebecca Muhlenkort</author>
        <guid>https://www.appdirect.com/blog/unlock-cloud-sales-a-starters-5-step-guide-part-2-steps-4-5</guid>
        <description><![CDATA[
          In Part 1 of our series, Unlock Cloud Sales: A Starter&#039;s 5-Step Guide, we laid a solid groundwork for advisors aiming to build or expand their cloud practices. Covering steps 1, 2, and 3, we covered essential conversations around email services, backup strategies, disaster recovery plans, and the significance of cloud migration.
In Part 2, we reveal steps 4 and 5, exploring Disaster Recovery solu...
        ]]></description>
      </item>
          <item>
        <title>6 Ways Quality Drives Product Development at AppDirect</title>
        <link>https://www.appdirect.com/blog/6-ways-quality-drives-product-development-at-appdirect</link>
        <pubDate>Wed, 06 Mar 2024 08:25:00 -0800</pubDate>
        <author>Ideas @ AppDirect</author>
        <guid>https://www.appdirect.com/blog/6-ways-quality-drives-product-development-at-appdirect</guid>
        <description><![CDATA[
          At AppDirect, our commitment to providing the best software possible is one of AppDirect&#039;s defining characteristics and we believe that ensuring the highest quality for our products is everyone’s responsibility—not just the job of our quality engineers.   



We use the Net Promoter Score (NPS) as our baseline metric to measure the quality of service we deliver to our customers and how quality...
        ]]></description>
      </item>
          <item>
        <title>Connect With Us at Channel Partners 2024!</title>
        <link>https://www.appdirect.com/blog/unleash-your-ambition-connect-with-us-at-channel-partners</link>
        <pubDate>Thu, 29 Feb 2024 07:00:00 -0800</pubDate>
        <author>Rebecca Muhlenkort</author>
        <guid>https://www.appdirect.com/blog/unleash-your-ambition-connect-with-us-at-channel-partners</guid>
        <description><![CDATA[
          The countdown to Channel Partners 2024 is on! Prepare to unleash your ambition as we gather in Las Vegas, NV, from March 11 - 14. We can’t wait to connect with you at the event where we’ll explore channel trends, dive into your business goals, and craft strategies to unlock your success.&amp;nbsp;
Register with the code APPDIRECT to get a discount on your purchase of a Conference Pass, All-Access Pas...
        ]]></description>
      </item>
          <item>
        <title>Unlock Cloud Sales: A Starter&#039;s 5-Step Guide -  Part 1</title>
        <link>https://www.appdirect.com/blog/unlock-cloud-saas-sales-part-1-steps-1-2-3</link>
        <pubDate>Mon, 26 Feb 2024 09:00:00 -0800</pubDate>
        <author>Rebecca Muhlenkort</author>
        <guid>https://www.appdirect.com/blog/unlock-cloud-saas-sales-part-1-steps-1-2-3</guid>
        <description><![CDATA[
          Today, the SaaS and cloud landscape isn’t just growing; it’s exploding with possibilities. As an advisor, you now have an unprecedented opportunity to either kick-start or scale your SaaS and cloud practices. This surge is fueled by undeniable advantages: unparalleled scalability, remarkable flexibility, and substantial cost efficiencies over traditional IT models. 
Just how fast is the market gr...
        ]]></description>
      </item>
          <item>
        <title>Upgrading Real-time Event Notifications: Unveiling Our Webhook Overhaul</title>
        <link>https://www.appdirect.com/blog/upgrading-real-time-event-notifications-unveiling-our-webhook-overhaul</link>
        <pubDate>Tue, 20 Feb 2024 08:00:00 -0800</pubDate>
        <author>Etienne Hardy</author>
        <guid>https://www.appdirect.com/blog/upgrading-real-time-event-notifications-unveiling-our-webhook-overhaul</guid>
        <description><![CDATA[
          APIs are ubiquitous these days. Almost all SaaS platforms offer APIs to allow their customers to automate their business processes and workflows. But APIs are not enough. Customers building on APIs often need to be notified of significant events happening on the platform they are integrating with in real time in order to execute some business workflow on their end. In the case of the AppDirect pla...
        ]]></description>
      </item>
          <item>
        <title>AppDirect Leaders Renée Bergeron and Emanuel Bertolin named 2024 CRN Channel Chiefs</title>
        <link>https://www.appdirect.com/blog/emanuel-bertolin-renee-bergeron-named-to-crn-2024-channel-chief-list</link>
        <pubDate>Mon, 05 Feb 2024 07:00:00 -0800</pubDate>
        <author>Ideas @ AppDirect</author>
        <guid>https://www.appdirect.com/blog/emanuel-bertolin-renee-bergeron-named-to-crn-2024-channel-chief-list</guid>
        <description><![CDATA[
          AppDirect is excited to announce that two of its senior leaders have been named to the 2024 CRN Channel Chiefs list. Released annually by CRN, the list showcases the top leaders throughout the IT channel ecosystem who work tirelessly to ensure mutual success with their partners and customers.
Renée Bergeron, Chief Operating Officer, and Emanuel Bertolin, Chief Revenue Officer, are thrilled to rec...
        ]]></description>
      </item>
          <item>
        <title>Advisor’s Playbook: 5 Trends to Maximize Impact in 2024</title>
        <link>https://www.appdirect.com/blog/advisors-playbook-5-trends-to-maximize-impact-in-2024</link>
        <pubDate>Mon, 22 Jan 2024 11:26:00 -0800</pubDate>
        <author>Ideas @ AppDirect</author>
        <guid>https://www.appdirect.com/blog/advisors-playbook-5-trends-to-maximize-impact-in-2024</guid>
        <description><![CDATA[
          As we enter a new year, now is the perfect time to reflect on the trends that began to emerge in 2023 and to dig deeper to understand what’s to come in 2024.  
 
Recently, CEO and Chairman of AppDirect, Nicolas Desmarais and other industry leaders, spoke about essential 2024 business imperatives in our State of the Union webinar. He highlighted important trends and essential strategies advisors ...
        ]]></description>
      </item>
          <item>
        <title>An Advisor-First Capital Solution: US Network’s Growth with AppDirect</title>
        <link>https://www.appdirect.com/blog/an-advisor-first-capital-solution-us-networks-growth-with-appdirect</link>
        <pubDate>Tue, 16 Jan 2024 15:12:00 -0800</pubDate>
        <author>Ideas @ AppDirect</author>
        <guid>https://www.appdirect.com/blog/an-advisor-first-capital-solution-us-networks-growth-with-appdirect</guid>
        <description><![CDATA[
          The landscape of entrepreneurial funding for advisors is witnessing a transformative change. CDPQ’s recent $100 million investment in the AppDirect Capital Invest program brings this into sharp focus. This influx is a game-changer, especially for advisors leveraging the fund to catalyze growth,&amp;nbsp;start a new business, or scale operations.
Mark Venuto, Chief Operating Officer (COO) at US Networ...
        ]]></description>
      </item>
          <item>
        <title>AppDirect AI Marketplace—Pioneering AI Innovation &amp; Monetization</title>
        <link>https://www.appdirect.com/blog/appdirect-ai-marketplace-pioneering-ai-innovation-monetization</link>
        <pubDate>Mon, 11 Dec 2023 07:11:00 -0800</pubDate>
        <author>Peush Patel</author>
        <guid>https://www.appdirect.com/blog/appdirect-ai-marketplace-pioneering-ai-innovation-monetization</guid>
        <description><![CDATA[
           It’s clear that the rise of artificial intelligence (AI) has ushered in a new era of innovation and efficiency. Generative AI-powered bots (a.k.a. companions, co-pilots), in particular, have become indispensable tools for businesses seeking to enhance customer engagement and streamline operations. We&#039;ve already seen a significant surge in demand from companies eager to create AI bots for internal...
        ]]></description>
      </item>
          <item>
        <title>How 3 Entrepreneurs Are Innovating With AppDirect Capital Invest</title>
        <link>https://www.appdirect.com/blog/how-3-entrepreneurs-are-innovating-with-appdirect-capital-invest</link>
        <pubDate>Fri, 01 Dec 2023 10:43:00 -0800</pubDate>
        <author>Rebecca Muhlenkort</author>
        <guid>https://www.appdirect.com/blog/how-3-entrepreneurs-are-innovating-with-appdirect-capital-invest</guid>
        <description><![CDATA[
          While each AppDirect Capital partner is unique, they all share a common trait—disrupting the channel and tech industry. Whether using Invest capital to start a new business, scale operations, or reinvesting money into the business, our partners forge diverse paths to success.
In this blog, we’ll dive into their stories, unveiling the distinctive value and mechanics of AppDirect Capital Invest. Di...
        ]]></description>
      </item>
          <item>
        <title>10 Ways AppDirect.AI Enhances Advisor Efficiency</title>
        <link>https://www.appdirect.com/blog/10-ways-appdirect-ai-enhances-advisor-efficiency</link>
        <pubDate>Wed, 22 Nov 2023 06:00:00 -0800</pubDate>
        <author>Ideas @ AppDirect</author>
        <guid>https://www.appdirect.com/blog/10-ways-appdirect-ai-enhances-advisor-efficiency</guid>
        <description><![CDATA[
          Artificial intelligence is redefining the business and technology landscape, opening up unprecedented opportunities for providers, advisors, and their end clients. 
With a current market value of $40 billion, projected to surge to $1.3 trillion by 2032, the demand for AI tools across industries is soaring. This remarkable ascent in value is particularly noteworthy given the relative youth of popu...
        ]]></description>
      </item>
          <item>
        <title>Empowering Advisors: The Multi-Billion-Dollar Managed Services Opportunity</title>
        <link>https://www.appdirect.com/blog/empowering-advisors-the-multi-billion-dollar-managed-services-opportunity</link>
        <pubDate>Tue, 31 Oct 2023 14:43:00 -0700</pubDate>
        <author>Ideas @ AppDirect</author>
        <guid>https://www.appdirect.com/blog/empowering-advisors-the-multi-billion-dollar-managed-services-opportunity</guid>
        <description><![CDATA[
          In an increasingly competitive channel, technology advisors need ways to stand out and offer greater value to customers. 
 
In our recent State of the Union webinar, we explored ways that advisors can now capitalize on a growing managed services market with access to our first-party Network Operations Center (NOC) and VEEUE Monitoring Platform. 
During the webinar, AppDirect CEO Nicolas Desmara...
        ]]></description>
      </item>
          <item>
        <title>MSP Summit Panel Talks, and an Exclusive Security Certificate Program Preview</title>
        <link>https://www.appdirect.com/blog/msp-summit-panel-talks-and-an-exclusive-security-certificate-program-preview-2</link>
        <pubDate>Thu, 19 Oct 2023 06:00:00 -0700</pubDate>
        <author>Ideas @ AppDirect</author>
        <guid>https://www.appdirect.com/blog/msp-summit-panel-talks-and-an-exclusive-security-certificate-program-preview-2</guid>
        <description><![CDATA[
          It&#039;s been a dynamic summer and fall filled with AppDirect advisor events! We&#039;ve crisscrossed the country for tech and sales training, certifications, and, of course, some good old-fashioned fun. We’ve gotten excellent feedback from our networking sessions, IoT Mobility Summits, Emerging Tech Bootcamps, Cloud Sales Workshops, and our always-entertaining golf events across the nation.
The questions...
        ]]></description>
      </item>
          <item>
        <title>Navigating Shifting Markets: How Marketplaces Maximize Customer Lifetime Value</title>
        <link>https://www.appdirect.com/blog/navigating-shifting-markets-how-marketplaces-maximize-customer-lifetime-value</link>
        <pubDate>Thu, 28 Sep 2023 10:41:00 -0700</pubDate>
        <author>Ideas @ AppDirect</author>
        <guid>https://www.appdirect.com/blog/navigating-shifting-markets-how-marketplaces-maximize-customer-lifetime-value</guid>
        <description><![CDATA[
          Advisors looking to stay ahead of channel trends need to look beyond new technology alone. The customer’s buying journey is evolving too, and this is driving the popularity of marketplaces. 
In August’s State of the Union webinar, we sat down with Jay McBain, Chief Analyst, Channels, Partnerships, Alliances &amp; Ecosystems at Canalys, and Jasper Crocker, Director of Product Management at AppDirect, ...
        ]]></description>
      </item>
          <item>
        <title>Ecosystems Mean Big Business, So What Are They?</title>
        <link>https://www.appdirect.com/blog/ecosystems-mean-big-business-for-companies-of-all-sizes-so-what-are-they</link>
        <pubDate>Wed, 20 Sep 2023 10:03:00 -0700</pubDate>
        <author>Ideas @ AppDirect</author>
        <guid>https://www.appdirect.com/blog/ecosystems-mean-big-business-for-companies-of-all-sizes-so-what-are-they</guid>
        <description><![CDATA[
          Updated September 2023
Welcome to an era where ecosystems reign supreme. What was once a niche concept has now become the driving force behind long-term value creation. How did we arrive at this pivotal moment?
Many factors contribute to ecosystem growth, and today, this strategy is often referred to as Ecosystem-Led Growth (ELG). Among the most significant drivers are increasing costs, evolving...
        ]]></description>
      </item>
          <item>
        <title>Preserving Profits: 8 Ways to Mitigate Churn</title>
        <link>https://www.appdirect.com/blog/preserving-profits-8-ways-to-mitigate-churn</link>
        <pubDate>Thu, 24 Aug 2023 13:15:00 -0700</pubDate>
        <author>Ideas @ AppDirect</author>
        <guid>https://www.appdirect.com/blog/preserving-profits-8-ways-to-mitigate-churn</guid>
        <description><![CDATA[
          Customer churn is an issue that all businesses need to face head-on. Simply put, churn in B2B markets is the rate at which customers stop buying from a company over a set period. By understanding your churn rate, you know how well you are meeting customer needs, delivering a positive customer journey, and ultimately offering products customers want.
Today though, customer churn is getting harder ...
        ]]></description>
      </item>
          <item>
        <title>Fueling Advisor Growth: Vodafone Business Now in the AppDirect Catalog</title>
        <link>https://www.appdirect.com/blog/fueling-advisor-growth-vodafone-business-now-in-the-appdirect-catalog</link>
        <pubDate>Tue, 08 Aug 2023 06:01:00 -0700</pubDate>
        <author>Rebecca Muhlenkort</author>
        <guid>https://www.appdirect.com/blog/fueling-advisor-growth-vodafone-business-now-in-the-appdirect-catalog</guid>
        <description><![CDATA[
          In an exciting development, British telecommunications service provider Vodafone Business has extended its partnership with AppDirect to accelerate success in the channel. This collaboration marks an important milestone for Vodafone Business as it expands its reach in North America through the AppDirect platform, catalog, and our network of 10,000 advisors.
By adding Vodafone Business solutions p...
        ]]></description>
      </item>
          <item>
        <title>Closing Connectivity Deals: New Enhancements Drive Advisor Growth</title>
        <link>https://www.appdirect.com/blog/closing-connectivity-deals-new-enhancements-drive-advisor-growth</link>
        <pubDate>Fri, 28 Jul 2023 11:34:00 -0700</pubDate>
        <author>Ideas @ AppDirect</author>
        <guid>https://www.appdirect.com/blog/closing-connectivity-deals-new-enhancements-drive-advisor-growth</guid>
        <description><![CDATA[
          How can AppDirect help you close more deals, focus on customer retention, and also find the best possible connectivity solutions for customers? 
In the June State of the Union webinar, we welcomed several key executives from AppDirect to share their vision and to talk about current updates happening within their various business groups. This includes: 
Phil Keenan, AppDirect Vice President, Tele...
        ]]></description>
      </item>
          <item>
        <title>Advisor Events—Unite, Network, and Tee Off with Customers</title>
        <link>https://www.appdirect.com/blog/advisor-events-unite-network-and-tee-off-with-customers</link>
        <pubDate>Fri, 14 Jul 2023 07:00:00 -0700</pubDate>
        <author>Ideas @ AppDirect</author>
        <guid>https://www.appdirect.com/blog/advisor-events-unite-network-and-tee-off-with-customers</guid>
        <description><![CDATA[
          No matter what is on your agenda for the summer months, we hope you can join us at one or many of our upcoming regional advisor events happening throughout the country! 
AppDirect advisor events help you connect with other channel leaders and learn new skills to drive revenue in your business. And whether you’re looking to reach new customers, or you want to maximize cross-sell and up-sell opport...
        ]]></description>
      </item>
          <item>
        <title>Jumpstart Sales: Attend Cloud Workshops &amp; More</title>
        <link>https://www.appdirect.com/blog/jumpstart-sales-cloud-workshops-more</link>
        <pubDate>Mon, 26 Jun 2023 12:12:00 -0700</pubDate>
        <author>Ideas @ AppDirect</author>
        <guid>https://www.appdirect.com/blog/jumpstart-sales-cloud-workshops-more</guid>
        <description><![CDATA[
          We&#039;re well into summer now, and we hope you&#039;re enjoying your friends and family at the lake, the pool, the islands, or wherever you find your ultimate relaxation. When you&#039;re back and ready to roll up your sleeves, we&#039;re thrilled to share that AppDirect has several exciting advisor events scheduled—all designed to help you drive new business. Check out our schedule of upcoming events and join us t...
        ]]></description>
      </item>
          <item>
        <title>Harnessing the Power of AI: Embrace the Opportunity, Not the Threat</title>
        <link>https://www.appdirect.com/blog/harnessing-the-power-of-ai-embrace-the-opportunity-not-the-threat</link>
        <pubDate>Wed, 21 Jun 2023 12:02:00 -0700</pubDate>
        <author>Ideas @ AppDirect</author>
        <guid>https://www.appdirect.com/blog/harnessing-the-power-of-ai-embrace-the-opportunity-not-the-threat</guid>
        <description><![CDATA[
          May 28, 2026 editorial update:
This post captures a conversation from June 2023, when the central question for most businesses was whether to engage with AI at all. That question has been answered. The discussion has moved on—to how to deploy AI in ways that actually deliver results, which use cases to prioritize, how to govern what&#039;s already running in your organization, and how purpose-built AI...
        ]]></description>
      </item>
          <item>
        <title>Unleash Growth: The Ultimate Guide to Portfolio Diversification</title>
        <link>https://www.appdirect.com/blog/unleash-growth-the-ultimate-guide-to-portfolio-diversification</link>
        <pubDate>Fri, 02 Jun 2023 02:30:00 -0700</pubDate>
        <author>Ideas @ AppDirect</author>
        <guid>https://www.appdirect.com/blog/unleash-growth-the-ultimate-guide-to-portfolio-diversification</guid>
        <description><![CDATA[
          In a recent State of the Union webinar, AppDirect sat down with a panel of experts from our advisor community to talk about portfolio diversification and generating growth. The expert advisors on the panel shared their invaluable experiences, revealing the secrets to crafting an exceptional customer journey. By implementing these steps, you can cultivate unwavering customer loyalty and forge endur...
        ]]></description>
      </item>
          <item>
        <title>Peak Spectrum Chooses AppDirect</title>
        <link>https://www.appdirect.com/blog/peak-spectrum-chooses-appdirect</link>
        <pubDate>Tue, 30 May 2023 07:40:00 -0700</pubDate>
        <author>Ideas @ AppDirect</author>
        <guid>https://www.appdirect.com/blog/peak-spectrum-chooses-appdirect</guid>
        <description><![CDATA[
          When Peak Spectrum was looking to diversify its business offerings and grow its revenue base, the company knew it needed to focus on finding ways to simplify procurement, source top technology products, and ensure its consultants and customers have access to the best back-end systems available. 
Peak Spectrum found all of that and more with the AppDirect Platform. A California-based IT consulting...
        ]]></description>
      </item>
          <item>
        <title>Rev Up Your Sales Strategy: Mark Your Calendars for These Regional Events and the IoT Mobility Summit</title>
        <link>https://www.appdirect.com/blog/rev-up-your-sales-strategy-mark-your-calendars-for-appdirect-regional-events-and-the-iot-mobility-summit</link>
        <pubDate>Wed, 17 May 2023 00:00:00 -0700</pubDate>
        <author>Rebecca Muhlenkort</author>
        <guid>https://www.appdirect.com/blog/rev-up-your-sales-strategy-mark-your-calendars-for-appdirect-regional-events-and-the-iot-mobility-summit</guid>
        <description><![CDATA[
          As we gear up for summer, we&#039;re thrilled to announce the AppDirect Enables series is hitting the road and bringing innovative solutions to your doorstep. We cannot wait to connect with our channel community, sharing insights on unlocking new revenue streams. 
A big hit with advisors 
These events are ideal for partners considering becoming an AppDirect advisor or for advisors looking to expand t...
        ]]></description>
      </item>
          <item>
        <title>We’re Getting Ready to Meet You at Channel Partners!</title>
        <link>https://www.appdirect.com/blog/come-see-us-at-channel-partners</link>
        <pubDate>Mon, 01 May 2023 12:00:00 -0700</pubDate>
        <author>Ideas @ AppDirect</author>
        <guid>https://www.appdirect.com/blog/come-see-us-at-channel-partners</guid>
        <description><![CDATA[
          We can&#039;t wait to see you at Channel Partners in Las Vegas May 2 to 4! Our booth is in the final stages of construction and we&#039;re excited to demo what we&#039;ve been working on.
The solutions we’ll be showcasing all focus on a theme central to any provider and advisor selling technology in 2023—how to future proof your business and navigate the economic downturn. Our experts will show you how to drive...
        ]]></description>
      </item>
          <item>
        <title>Future Proofing Your Business Is Easier than You Think—Visit Us at Channel Partners to See How</title>
        <link>https://www.appdirect.com/blog/future-proof-your-business-cpexpo-2023</link>
        <pubDate>Thu, 27 Apr 2023 12:00:00 -0700</pubDate>
        <author>Ideas @ AppDirect</author>
        <guid>https://www.appdirect.com/blog/future-proof-your-business-cpexpo-2023</guid>
        <description><![CDATA[
          
Looking to boost your revenue opportunities and stay ahead of the game in today&#039;s economy? Then make sure to stop by Booth #1615 at the upcoming Channel Partners Expo in Las Vegas! At the AppDirect booth, you&#039;ll discover a wealth of ideas to help future proof your business and thrive in the face of challenges.
The solutions we’re presenting at Channel Partners are driven by the increasing compl...
        ]]></description>
      </item>
          <item>
        <title>Jay Kaplan Decodes the Cybersecurity Maze</title>
        <link>https://www.appdirect.com/blog/jay-kaplan-decodes-the-cybersecurity-maze</link>
        <pubDate>Tue, 25 Apr 2023 10:19:00 -0700</pubDate>
        <author>Rebecca Muhlenkort</author>
        <guid>https://www.appdirect.com/blog/jay-kaplan-decodes-the-cybersecurity-maze</guid>
        <description><![CDATA[
          Jay Kaplan is a world-class security expert and entrepreneur who has served in many high-profile cybersecurity roles throughout his career. What makes Jay and his cybersecurity philosophy so unique? He doesn’t underestimate the role human intelligence plays in the fight against even the most sophisticated cyberattacks. 
That’s the premise and mission of Synack, the cybersecurity company he co-fou...
        ]]></description>
      </item>
          <item>
        <title>Cracking the Code: How Advisors Can Outsmart a Shifting Channel Landscape</title>
        <link>https://www.appdirect.com/blog/cracking-the-code-how-advisors-can-outsmart-a-shifting-channel-landscape</link>
        <pubDate>Mon, 24 Apr 2023 06:30:00 -0700</pubDate>
        <author>Ideas @ AppDirect</author>
        <guid>https://www.appdirect.com/blog/cracking-the-code-how-advisors-can-outsmart-a-shifting-channel-landscape</guid>
        <description><![CDATA[
          During our March State of the Union webinar, we welcomed a panel of experts to discuss the challenges and opportunities available in our current channel market and how advisors can succeed. We also hosted a special sit down with Aaron Loehr, Founder &amp; CEO of StrataCore – which recently partnered with AppDirect, to discuss why he chose the AppDirect Invest program. Industry experts joined the discu...
        ]]></description>
      </item>
          <item>
        <title>CPExpo 2023 Lineup, Plus Unlock More Revenue with our Security Workshop Series</title>
        <link>https://www.appdirect.com/blog/cpexpo-2023-lineup-security-workshop-series</link>
        <pubDate>Tue, 18 Apr 2023 06:00:00 -0700</pubDate>
        <author>Ideas @ AppDirect</author>
        <guid>https://www.appdirect.com/blog/cpexpo-2023-lineup-security-workshop-series</guid>
        <description><![CDATA[
          It&#039;s hard to believe Channel Partners 2023 is right around the corner, and we cannot wait to connect with you in person in Las Vegas! With our Q1 acquisition of TBI, we are thrilled that we are showing up as ONE AppDirect team at CPExpo. Visit us at booth (#1615) where you can talk with senior leaders and subject matter experts about opportunities related to cloud, energy, and more. You’ll also be...
        ]]></description>
      </item>
          <item>
        <title>Is Predictability Overrated? The Case for a ‘Chaos Engineering’ Game Day</title>
        <link>https://www.appdirect.com/blog/is-predictability-overrated-the-case-for-a-chaos-engineering-game-day</link>
        <pubDate>Thu, 13 Apr 2023 06:00:00 -0700</pubDate>
        <author>Juan Ramollino</author>
        <guid>https://www.appdirect.com/blog/is-predictability-overrated-the-case-for-a-chaos-engineering-game-day</guid>
        <description><![CDATA[
          Software development practices have changed significantly over the last two decades. With DevOps being mainstream, it is no longer possible to build a career in a single technology and aspect of the software lifecycle. Teams are multidisciplinary and have an increased cognitive load due to the breadth of the knowledge they need to perform their day-to-day work.
What is an engineering game day?
A...
        ]]></description>
      </item>
          <item>
        <title>AppDirect partners with Microsoft to power your business to do more with less</title>
        <link>https://www.appdirect.com/blog/appdirect-partners-with-microsoft-to-power-your-business-to-do-more-with-less</link>
        <pubDate>Thu, 30 Mar 2023 04:00:00 -0700</pubDate>
        <author>Duncan Smith</author>
        <guid>https://www.appdirect.com/blog/appdirect-partners-with-microsoft-to-power-your-business-to-do-more-with-less</guid>
        <description><![CDATA[
          Recent advances in immersive technologies and neural networks, particularly in the fields of virtual and augmented reality (VR/AR), artificial intelligence (AI), and blockchain, have fueled the rise of Facebook metaverse, ChatGPT, and Bitcoin, making each of them super hot topics in tech, finance, and media circles.
 
There&#039;s no denying the market impact of these game changing innovations. Medic...
        ]]></description>
      </item>
          <item>
        <title>What Can You Expect from the AppDirect TBI Acquisition?</title>
        <link>https://www.appdirect.com/blog/what-can-you-expect-from-the-appdirect-tbi-acquisition</link>
        <pubDate>Mon, 27 Mar 2023 06:30:00 -0700</pubDate>
        <author>Ideas @ AppDirect</author>
        <guid>https://www.appdirect.com/blog/what-can-you-expect-from-the-appdirect-tbi-acquisition</guid>
        <description><![CDATA[
          The convergence of TBI and AppDirect further provides the scale for AppDirect to become the number one destination to sell and buy technology. And, for AppDirect advisors that means you are part of the single largest technology provider in the industry.
In this February’s State of the Union webinar, we sat down with Geoff Shepstone, President and Founder of TBI, and a panel of AppDirect and TBI e...
        ]]></description>
      </item>
          <item>
        <title>Decoding MEDDICC—Andy Whyte Breaks Down the 3 Key Parts to Selling</title>
        <link>https://www.appdirect.com/blog/decoding-meddicc-andy-whyte-breaks-down-the-3-key-parts-to-selling</link>
        <pubDate>Tue, 21 Mar 2023 01:00:00 -0700</pubDate>
        <author>Ideas @ AppDirect</author>
        <guid>https://www.appdirect.com/blog/decoding-meddicc-andy-whyte-breaks-down-the-3-key-parts-to-selling</guid>
        <description><![CDATA[
          If you’re in the enterprise sales space, chances are you’ve heard of the sales framework MEDDICC. MEDDICC, and all its variations (MEDDIC, MEDDICC, or MEDDPICC), is a sales qualification methodology beneficial to B2B enterprise sales organizations. Hundreds of top-performing sales teams use it to drive efficient and predictable growth following six main elements. Need a quick refresher? The MEDDIC...
        ]]></description>
      </item>
          <item>
        <title>Sell More, Tap into 3 Product Stack Trends</title>
        <link>https://www.appdirect.com/blog/sell-more-tap-into-3-product-stack-trends</link>
        <pubDate>Mon, 27 Feb 2023 16:00:00 -0800</pubDate>
        <author>Ideas @ AppDirect</author>
        <guid>https://www.appdirect.com/blog/sell-more-tap-into-3-product-stack-trends</guid>
        <description><![CDATA[
          Are you curious what tech stacks are trending right now? Or are you looking for insight into having more productive customer conversations in the coming year? 
 
In our January State of the Union webinar, our guest speakers dove into these topics and more, helping savvy advisors prepare for their next deal. Several industry experts joined the discussion, including: 
Jon Brown, Sr. Director of S...
        ]]></description>
      </item>
          <item>
        <title>Is Digital Transformation Dead? Here’s Why We Say No</title>
        <link>https://www.appdirect.com/blog/is-digital-transformation-dead</link>
        <pubDate>Tue, 07 Feb 2023 05:00:00 -0800</pubDate>
        <author>Rebecca Muhlenkort</author>
        <guid>https://www.appdirect.com/blog/is-digital-transformation-dead</guid>
        <description><![CDATA[
          Ready or not, we’re off and running into 2023. And as businesses execute their 2023 playbooks, many industry leaders believe there’s a lot to be optimistic about, even with concerns over stagflation and a slowing economy. During a recent AppDirect State of the Union event, Nicolas Desmarais, Co-Founder &amp; CEO, AppDirect and AppDirect’s Christopher Shubert, Vice President of Advisor Sales, outlined ...
        ]]></description>
      </item>
          <item>
        <title>Renée Bergeron Honored as a 2023 CRN Channel Chief</title>
        <link>https://www.appdirect.com/blog/renee-bergeron-honored-as-a-2023-crn-channel-chief</link>
        <pubDate>Mon, 06 Feb 2023 07:00:00 -0800</pubDate>
        <author>Ideas @ AppDirect</author>
        <guid>https://www.appdirect.com/blog/renee-bergeron-honored-as-a-2023-crn-channel-chief</guid>
        <description><![CDATA[
          We are excited to share that AppDirect’s Chief Operating Officer, Renée Bergeron, has been named to CRN’s 2023 Channel Chiefs list. Every year, this list honors the IT channel executives who work tirelessly to advance the channel agenda and drive highly effective channel partner programs and strategies.
The editorial staff selected the 2023 CRN Channel Chiefs based on their record of business inn...
        ]]></description>
      </item>
          <item>
        <title>AppDirect Acquires TBI</title>
        <link>https://www.appdirect.com/blog/appdirect-acquires-tbi</link>
        <pubDate>Wed, 01 Feb 2023 01:30:00 -0800</pubDate>
        <author>Ideas @ AppDirect</author>
        <guid>https://www.appdirect.com/blog/appdirect-acquires-tbi</guid>
        <description><![CDATA[
          We&#039;ve been talking a lot lately about the rise of the relationship-based marketplace and how the powerful relationships built on the AppDirect ecosystem are at the forefront of that shift. We’re proud to announce that today, we took another major step to put the value of relationships at the center of our business with the acquisition of TBI, one of the leading technology service aggregators in No...
        ]]></description>
      </item>
          <item>
        <title>5 Market Predictions for 2023 —What You Need to Know</title>
        <link>https://www.appdirect.com/blog/5-market-predictions-for-2023-what-you-need-to-know</link>
        <pubDate>Mon, 30 Jan 2023 04:00:00 -0800</pubDate>
        <author>Ideas @ AppDirect</author>
        <guid>https://www.appdirect.com/blog/5-market-predictions-for-2023-what-you-need-to-know</guid>
        <description><![CDATA[
          As we embark on a new year, it&#039;s a perfect opportunity to discuss key predictions for 2023 and outline how those forecasts may impact you and your customers. 
 
The December 2022 State of the Union event welcomed several important speakers and guests, including Dave Wallace, President of NXTSYS, and Nicolas Desmarais, Co-Founder &amp; CEO, AppDirect, and AppDirect’s Christopher Shubert, Vice Preside...
        ]]></description>
      </item>
          <item>
        <title>A Unified AppDirect—Where B2B Commerce Happens</title>
        <link>https://www.appdirect.com/blog/a-unified-appdirect-your-b2b-platform-reimagined</link>
        <pubDate>Mon, 23 Jan 2023 06:00:00 -0800</pubDate>
        <author>Ideas @ AppDirect</author>
        <guid>https://www.appdirect.com/blog/a-unified-appdirect-your-b2b-platform-reimagined</guid>
        <description><![CDATA[
          
We’re thrilled to announce that as of today, we’ve unified the AppSmart brand under the AppDirect name. This means that after four years of growing our advisor business distinctly from AppDirect under the AppSmart name, we now serve all of our customers under the AppDirect brand.
This change represents a momentous milestone for AppDirect and our customers. For years we’ve been building an ecosy...
        ]]></description>
      </item>
          <item>
        <title>Key 2023 Economic Trends &amp; Challenges—and How to Respond</title>
        <link>https://www.appdirect.com/blog/key-2023-economic-trends-and-challenges-and-how-to-respond</link>
        <pubDate>Mon, 16 Jan 2023 04:00:00 -0800</pubDate>
        <author>Ideas @ AppDirect</author>
        <guid>https://www.appdirect.com/blog/key-2023-economic-trends-and-challenges-and-how-to-respond</guid>
        <description><![CDATA[
          Curious how economic trends may impact your advisor business in the coming year? AppDirect’s Co-Founder and CEO, Nicolas Desmarais recently sat down with Meggie Daoust, Senior Investment Director, Capital Solutions to talk about the economy and how advisors can stay competitive in this challenging environment. Here you can find a snapshot of their conversation that explores inflation, changing exp...
        ]]></description>
      </item>
          <item>
        <title>Hollywood, personal responsibility &amp; the power of optimism with Adrian Grenier</title>
        <link>https://www.appdirect.com/blog/hollywood-personal-responsibility-the-power-of-optimism-with-adrian-grenier</link>
        <pubDate>Tue, 10 Jan 2023 07:00:00 -0800</pubDate>
        <author>Ideas @ AppDirect</author>
        <guid>https://www.appdirect.com/blog/hollywood-personal-responsibility-the-power-of-optimism-with-adrian-grenier</guid>
        <description><![CDATA[
          While he may be best known for his role in the Emmy-nominated HBO series, Entourage, Adrian Grenier has big plans for life outside Hollywood. He’s a long-time environmental and social activist who’s determined to combine his passions—creativity and technology— to drive innovation and positive change in the world. 
As part of his journey, he co-founded DuContra Ventures, an impact fund that aims t...
        ]]></description>
      </item>
          <item>
        <title>How to Build a Robust Cyber Security Strategy</title>
        <link>https://www.appdirect.com/blog/how-to-build-a-robust-cyber-security-strategy</link>
        <pubDate>Tue, 20 Dec 2022 05:19:00 -0800</pubDate>
        <author>Ideas @ AppDirect</author>
        <guid>https://www.appdirect.com/blog/how-to-build-a-robust-cyber-security-strategy</guid>
        <description><![CDATA[
          
Cybersecurity strategy has changed substantially since this post was written. The threat landscape has been reshaped by AI-accelerated attacks and identity-based intrusions, the shared responsibility model has become central to how organizations think about cloud security, and the conversation for technology advisors has shifted from reactive protection to proactive posture management.&amp;nbsp;
Fo...
        ]]></description>
      </item>
          <item>
        <title>3 reasons your customers aren’t buying cloud tools—and how to change that</title>
        <link>https://www.appdirect.com/blog/3-reasons-your-customers-arent-buying-cloud-tools-and-how-to-change-that</link>
        <pubDate>Wed, 23 Nov 2022 05:19:00 -0800</pubDate>
        <author>Ideas @ AppDirect</author>
        <guid>https://www.appdirect.com/blog/3-reasons-your-customers-arent-buying-cloud-tools-and-how-to-change-that</guid>
        <description><![CDATA[
          In this guest post, Jessica Milbrandt, Partner Development Manager at Dropbox, explains the benefits of cloud-based collaboration tools and how advisors can overcome customers’ most common objections. 
Let’s chat about Mara. She’s the office manager at a real estate company that has 50 employees. She manages a team and works with a host of contractors. Many of the processes at her company are man...
        ]]></description>
      </item>
          <item>
        <title>7 Steps to Replacing a Message Broker in a Distributed System</title>
        <link>https://www.appdirect.com/blog/7-steps-to-replacing-a-message-broker-in-a-distributed-system</link>
        <pubDate>Tue, 22 Nov 2022 06:00:00 -0800</pubDate>
        <author>Abid Khan</author>
        <guid>https://www.appdirect.com/blog/7-steps-to-replacing-a-message-broker-in-a-distributed-system</guid>
        <description><![CDATA[
          In the initial stage of business development, startups tend to focus primarily on business features, and use tools and technologies which are capable of processing low to medium volumes of data. For this reason, leaders tend to ignore the complexity of data processing by the IT platform. This approach works fine until the business becomes mature and more complex. At this point organizations tend t...
        ]]></description>
      </item>
          <item>
        <title>Build vs. Buy: Factors to Consider When Making a Software Decision</title>
        <link>https://www.appdirect.com/blog/build-vs-buy-factors-to-consider-when-making-a-software-decision</link>
        <pubDate>Thu, 17 Nov 2022 14:06:00 -0800</pubDate>
        <author>Ideas @ AppDirect</author>
        <guid>https://www.appdirect.com/blog/build-vs-buy-factors-to-consider-when-making-a-software-decision</guid>
        <description><![CDATA[
          
—&amp;gt;&amp;gt; SEE OUR&amp;nbsp;NEW 2026 ARTICLE ON THIS TOPIC
Read our new 2026 article, Build vs Buy Software: How AI-enabled Software Development and Vibe Coding are Changing the Game&amp;nbsp;for an up-to-date analysis of whether you should build or buy your software. It&amp;nbsp;dives into the rise of AI-supported software development,&amp;nbsp;vibe coding and how they factor into&amp;nbsp;the build vs buy decisio...
        ]]></description>
      </item>
          <item>
        <title>Exclusive preview: Decoding Digital season 2</title>
        <link>https://www.appdirect.com/blog/exclusive-preview-decoding-digital-season-2</link>
        <pubDate>Tue, 15 Nov 2022 13:02:00 -0800</pubDate>
        <author>Dan Saks</author>
        <guid>https://www.appdirect.com/blog/exclusive-preview-decoding-digital-season-2</guid>
        <description><![CDATA[
          Navigating change, innovation, and personal transformation. That&#039;s how I&#039;d characterize season two of AppDirect&#039;s exclusive podcast, Decoding Digital.&amp;nbsp;I&#039;m thrilled to share that we&#039;re releasing the first episode of the new season, and I&#039;m incredibly excited to reveal a sneak preview here. 
In the second season of &quot;Decoding Digital,&quot; we capture the essence and energy around transformation. Vi...
        ]]></description>
      </item>
          <item>
        <title>New AppSmart Marketplace functionality further simplifies the selling experience across connectivity and cloud</title>
        <link>https://www.appdirect.com/blog/new-appsmart-marketplace-functionality-further-simplifies-the-selling-experience-across-connectivity-and-cloud</link>
        <pubDate>Tue, 08 Nov 2022 06:00:00 -0800</pubDate>
        <author>Heidi Humphreys</author>
        <guid>https://www.appdirect.com/blog/new-appsmart-marketplace-functionality-further-simplifies-the-selling-experience-across-connectivity-and-cloud</guid>
        <description><![CDATA[
          We’re thrilled to unveil a collection of key functionality enhancements to the AppSmart Marketplace, powered by AppDirect. This product launch comes on the heels of our exciting announcement last month signaling our intent to unify the AppDirect and AppSmart brands&amp;nbsp;in the coming months. These product updates seamlessly integrate our back-office connectivity services within the Marketplace to ...
        ]]></description>
      </item>
          <item>
        <title>Navigating IT in a Remote World—Why LogMeIn?</title>
        <link>https://www.appdirect.com/blog/navigating-it-in-a-remote-world-why-logmein</link>
        <pubDate>Tue, 25 Oct 2022 06:00:00 -0700</pubDate>
        <author>Ideas @ AppDirect</author>
        <guid>https://www.appdirect.com/blog/navigating-it-in-a-remote-world-why-logmein</guid>
        <description><![CDATA[
          Updated October 2, 2025

Key FactsApp name: LogMeInIndustry: Remote IT Solutions: GoToMeeting, GoToConnect, GoToWebinar, GoToTraining, LogMeIn Rescue, LastPass, and LogMeIn CentralGlobal Headquarters: Boston, MA
With the dominance of remote and hybrid work, security teams must review their infrastructure to protect their organizations from security breaches, malware, and even employee behavior ...
        ]]></description>
      </item>
          <item>
        <title>Unifying AppDirect and AppSmart to Unleash Accelerated Growth for Providers and Advisors</title>
        <link>https://www.appdirect.com/blog/unifying-appdirect-and-appsmart-to-unleash-accelerated-growth-for-providers-and-advisors</link>
        <pubDate>Tue, 18 Oct 2022 01:30:00 -0700</pubDate>
        <author>Nicolas Desmarais</author>
        <guid>https://www.appdirect.com/blog/unifying-appdirect-and-appsmart-to-unleash-accelerated-growth-for-providers-and-advisors</guid>
        <description><![CDATA[
          As I hope you’ve seen on our social media channels and in our newsroom, we reached a tremendous milestone today for our company and for the industry in announcing that we’re going to fully unify our AppSmart business under the AppDirect brand name. Until now, our provider and advisor customers have worked with us under two distinct brands—AppDirect for providers, and AppSmart for advisors.  This u...
        ]]></description>
      </item>
          <item>
        <title>Nail Your Marketplace Design</title>
        <link>https://www.appdirect.com/blog/nail-your-marketplace-design</link>
        <pubDate>Mon, 22 Aug 2022 05:00:00 -0700</pubDate>
        <author>Ideas @ AppDirect</author>
        <guid>https://www.appdirect.com/blog/nail-your-marketplace-design</guid>
        <description><![CDATA[
          Ever walked into a clothing store and the layout seemed chaotic? Overcrowded merchandise, no two displays were alike, and the path to the cash register was shadowed with confusing signage, obstructed walkways, and poor lighting? Sounds like a retail nightmare. Well, the same can be true of online app stores. Ensuring your online marketplace is up to snuff all starts with respecting proper design p...
        ]]></description>
      </item>
          <item>
        <title>3 Ways a Partner Summit Can Boost Your Ecosystem</title>
        <link>https://www.appdirect.com/blog/3-ways-a-partner-summit-can-boost-your-ecosystem</link>
        <pubDate>Tue, 09 Aug 2022 09:40:00 -0700</pubDate>
        <author>Ideas @ AppDirect</author>
        <guid>https://www.appdirect.com/blog/3-ways-a-partner-summit-can-boost-your-ecosystem</guid>
        <description><![CDATA[
          Picture this: A mall is located in a prime downtown commercial area with an established buyer community but few retailers are interested in setting up shop on the property. As bizarre as that sounds, it’s the same thing that happens when a marketplace doesn’t focus enough on its partners. 
Whether it’s a physical location or an online storefront, a well-developed partner ecosystem is the mainstay...
        ]]></description>
      </item>
          <item>
        <title>Creating Product Profile Consistency on Your Marketplace: 8 Rules to Include in Your Style Guide</title>
        <link>https://www.appdirect.com/blog/creating-product-profile-consistency-on-your-marketplace</link>
        <pubDate>Tue, 19 Jul 2022 06:00:00 -0700</pubDate>
        <author>Sangita Bhowmik</author>
        <guid>https://www.appdirect.com/blog/creating-product-profile-consistency-on-your-marketplace</guid>
        <description><![CDATA[
          The AppDirect platform is built to help your marketplace partners go to market quickly and easily with content-rich product profile pages that draw browsers in. 
In our recent blog Building a Rich Partner Product Profile—Converting Browsers to Buyers we provided tips on how you can create compelling product profiles on your marketplace. But you can also invite your partners to create their own pr...
        ]]></description>
      </item>
          <item>
        <title>AppDirect names Chris Shubert Vice President of Channel Sales at AppSmart</title>
        <link>https://www.appdirect.com/blog/appdirect-names-chris-shubert-vice-president-of-channel-sales-at-appsmart</link>
        <pubDate>Mon, 18 Jul 2022 12:00:00 -0700</pubDate>
        <author>Ideas @ AppDirect</author>
        <guid>https://www.appdirect.com/blog/appdirect-names-chris-shubert-vice-president-of-channel-sales-at-appsmart</guid>
        <description><![CDATA[
          AppDirect is delighted to announce that Christopher Shubert has been named Vice President of Channel Sales for AppSmart. Chris has deep knowledge and a keen appreciation of the channel partner ecosystem, with more than two decades of experience working with partners and advisors to solve their customers’ IT and business problems.  His specialties include cloud services, IT security, mobility, and ...
        ]]></description>
      </item>
          <item>
        <title>3 SEO Tips for Your B2B Marketplace: How to Drive Traffic Directly to Your Storefront</title>
        <link>https://www.appdirect.com/blog/3-seo-tips-for-your-b2b-marketplace</link>
        <pubDate>Mon, 27 Jun 2022 06:00:00 -0700</pubDate>
        <author>Ideas @ AppDirect</author>
        <guid>https://www.appdirect.com/blog/3-seo-tips-for-your-b2b-marketplace</guid>
        <description><![CDATA[
          If you&#039;re planning to launch or invest in a marketplace to promote your software ecosystem, you probably already know that where your marketplace ranks in search engine results pages is key to your success. You’re constantly competing with other marketplaces for a top spot in search engine results—and where you rank is the single most influential factor in the volume and quality of traffic that la...
        ]]></description>
      </item>
          <item>
        <title>Ecosystems in Action: Zendesk</title>
        <link>https://www.appdirect.com/blog/ecosystems-in-action-zendesk</link>
        <pubDate>Tue, 07 Jun 2022 05:30:00 -0700</pubDate>
        <author>Rebecca Muhlenkort</author>
        <guid>https://www.appdirect.com/blog/ecosystems-in-action-zendesk</guid>
        <description><![CDATA[
          Zendesk may just be ahead of its time. The customer service champion launched Zendesk Marketplace in 2012, well before B2B marketplaces became mainstream. Today, Zendesk runs a massively successful marketplace that features complementary apps, integrations, and a catalog of partners focused on helping businesses integrate Zendesk solutions. The Zendesk Marketplace is home to 1,400 apps and 1,000-p...
        ]]></description>
      </item>
          <item>
        <title>Renée Bergeron Named to CRN’s Women of the Channel Power 100 List</title>
        <link>https://www.appdirect.com/blog/renée-bergeron-named-to-crns-women-of-the-channel-power-100-list</link>
        <pubDate>Tue, 10 May 2022 10:04:00 -0700</pubDate>
        <author>Ideas @ AppDirect</author>
        <guid>https://www.appdirect.com/blog/renée-bergeron-named-to-crns-women-of-the-channel-power-100-list</guid>
        <description><![CDATA[
          We are excited to share AppDirect’s own Senior Vice President &amp; General Manager of AppSmart, Renée Bergeron, has been named to CRN’s 2022 Power 100 List. The Power 100 list honors some of the most powerful women of the channel, chosen by the CRN editorial team based on their contributions, expertise, and channel advocacy.
The list is a subset of influential executive leaders who have shown incred...
        ]]></description>
      </item>
          <item>
        <title>Building a Rich Partner Product Profile—Converting Browsers to Buyers</title>
        <link>https://www.appdirect.com/blog/building-a-rich-partner-product-profile-converting-browsers-to-buyers</link>
        <pubDate>Tue, 03 May 2022 06:00:00 -0700</pubDate>
        <author>Ideas @ AppDirect</author>
        <guid>https://www.appdirect.com/blog/building-a-rich-partner-product-profile-converting-browsers-to-buyers</guid>
        <description><![CDATA[
          In our recent blog Why a Website Won’t Cut it for Your Partner Ecosystem, we talked about the importance of a solid showcase for your partner ecosystem to link your customers with third-party vendors whose solutions integrate with or complement yours. But creating your partner directory is just the first step on the road to converting prospects into paying customers. To generate the visibility and...
        ]]></description>
      </item>
          <item>
        <title>AppDirect Merchants Can Now Sell Dropbox Business Product Suite</title>
        <link>https://www.appdirect.com/blog/appdirect-merchants-can-now-sell-dropbox-business-product-suite</link>
        <pubDate>Wed, 27 Apr 2022 06:00:00 -0700</pubDate>
        <author>Ideas @ AppDirect</author>
        <guid>https://www.appdirect.com/blog/appdirect-merchants-can-now-sell-dropbox-business-product-suite</guid>
        <description><![CDATA[
          AppDirect and Dropbox have teamed up to allow merchants to sell Dropbox business products to their customers on the AppDirect subscription commerce platform. 
Dropbox offers market-leading cloud storage and file synchronization products that keep employees and teams in sync by providing a centralized place to securely store documents, manage data access, work together on projects, and manage work...
        ]]></description>
      </item>
          <item>
        <title>Unlocking Secrets to B2B Customer Segmentation</title>
        <link>https://www.appdirect.com/blog/unlocking-secrets-to-b2b-customer-segmentation</link>
        <pubDate>Tue, 26 Apr 2022 06:34:00 -0700</pubDate>
        <author>Jeffrey Leggo</author>
        <guid>https://www.appdirect.com/blog/unlocking-secrets-to-b2b-customer-segmentation</guid>
        <description><![CDATA[
          You may not know how to define terms like searchandising or customer segmentation, but you know what they are when you see them. Just think back to the last time you searched for a product or service on your favorite eCommerce website. Chances are the company used customer segmentation or, even more apparent, searchandising to suggest specific products for you to buy. You&#039;ve probably seen familiar...
        ]]></description>
      </item>
          <item>
        <title>Experience 360—Elevating the Advisor Experience, Simplifying How You Do Business</title>
        <link>https://www.appdirect.com/blog/experience-360-elevating-the-advisor-experience-simplifying-how-you-do-business</link>
        <pubDate>Tue, 12 Apr 2022 06:00:00 -0700</pubDate>
        <author>appsmart@appsmart.com</author>
        <guid>https://www.appdirect.com/blog/experience-360-elevating-the-advisor-experience-simplifying-how-you-do-business</guid>
        <description><![CDATA[
          Businesses of all sizes today are becoming more future focused—looking for a single trusted advisor to deliver a more holistic solution to their IT and business challenges. The most successful advisors realize it&#039;s not just about giving organizations access to technology, but embracing digital channels to streamline and support customers&#039; entire buying journey—from strategy to implementation and s...
        ]]></description>
      </item>
          <item>
        <title>From AppExchange to AppDirect: An Inside Look at the Evolution of Software Ecosystems</title>
        <link>https://www.appdirect.com/blog/from-appexchange-to-appdirect-an-inside-look-at-the-evolution-of-software-ecosystems</link>
        <pubDate>Tue, 05 Apr 2022 05:56:00 -0700</pubDate>
        <author>Alex Smith</author>
        <guid>https://www.appdirect.com/blog/from-appexchange-to-appdirect-an-inside-look-at-the-evolution-of-software-ecosystems</guid>
        <description><![CDATA[
          While everyone today realizes the success of Salesforce and its software ecosystem called AppExchange—by 2024, the revenue generated from the ecosystem will be six times bigger than the company itself—not everyone knows how this partnership model got its start back in 2006.  
As a senior product manager for Salesforce AppExchange in the early days of its existence, Andy Sen, chief technology offi...
        ]]></description>
      </item>
          <item>
        <title>Don’t Let Microservice Data Segregation Mess With Your Customers’ Search Experience</title>
        <link>https://www.appdirect.com/blog/dont-let-microservice-data-segregation-mess-with-your-customers-search-experience</link>
        <pubDate>Fri, 01 Apr 2022 05:32:00 -0700</pubDate>
        <author>Adam Demjen</author>
        <guid>https://www.appdirect.com/blog/dont-let-microservice-data-segregation-mess-with-your-customers-search-experience</guid>
        <description><![CDATA[
          Is your software system built on a monolithic or microservice architecture? If it’s the latter, how do you solve the problem of joining data from multiple services while running search queries?
In this article, I’ll take you through:
Three potential approaches for bridging the gap between distinct and isolated parts of searchable dataHow we solved the problem at AppDirect with AppSearch using fu...
        ]]></description>
      </item>
          <item>
        <title>Five Software Companies Maximizing Growth with a Stellar Partner Strategy (and two that are a must-watch)</title>
        <link>https://www.appdirect.com/blog/five-software-companies-maximizing-growth-with-a-stellar-partner-strategy-and-two-that-are-a-must-watch</link>
        <pubDate>Tue, 22 Mar 2022 08:52:00 -0700</pubDate>
        <author>Ideas @ AppDirect</author>
        <guid>https://www.appdirect.com/blog/five-software-companies-maximizing-growth-with-a-stellar-partner-strategy-and-two-that-are-a-must-watch</guid>
        <description><![CDATA[
          Unpredictable, volatile, and hypercompetitive. That sums up today&#039;s SaaS climate. A vibrant partner community is fundamental to long-term success as software companies face those challenges and work to keep pace with demanding customers. Partners help you bridge the gap to deliver robust technology that meets customers&#039; needs. A loyal partner community also helps drive business growth by introduci...
        ]]></description>
      </item>
          <item>
        <title>Why a Website Won’t Cut it For Your Partner Ecosystem</title>
        <link>https://www.appdirect.com/blog/why-a-website-wont-cut-it-for-your-partner-ecosystem</link>
        <pubDate>Thu, 17 Mar 2022 07:39:00 -0700</pubDate>
        <author>Ideas @ AppDirect</author>
        <guid>https://www.appdirect.com/blog/why-a-website-wont-cut-it-for-your-partner-ecosystem</guid>
        <description><![CDATA[
          The SaaS model isn&#039;t going anywhere. Its rapid expansion continues at a jaw-dropping pace. SaaS spending across companies is expected to reach a value of $500 billion by the year 2023. Organizations value SaaS because it reduces time spent on data configuration and deployment, plus it gives customers easy access to software updates, add-ons, and integrations. However, creating new solutions and so...
        ]]></description>
      </item>
          <item>
        <title>Help Customers Track Income, Expenses, and Stay Ready for Taxes with Intuit&#039;s QuickBooks Online</title>
        <link>https://www.appdirect.com/blog/intuit-appsmart-marketplace</link>
        <pubDate>Wed, 16 Mar 2022 14:38:00 -0700</pubDate>
        <author>Leslie Tytka</author>
        <guid>https://www.appdirect.com/blog/intuit-appsmart-marketplace</guid>
        <description><![CDATA[
          AppDirect welcomes Intuit to the AppSmart Marketplace
Nearly all business owners and accounting teams have navigated a challenging financial landscape in recent years. While online sales are a lifeline during the pandemic and will be in the future, e-commerce transactions also complicate sales tax collection and overall financial operations. In an environment where online sales channels hit approx...
        ]]></description>
      </item>
          <item>
        <title>Microsoft 365—Read This Before Your Next Cloud Discussion</title>
        <link>https://www.appdirect.com/blog/microsoft-365-read-this-before-your-next-cloud-discussion</link>
        <pubDate>Mon, 07 Mar 2022 10:01:00 -0800</pubDate>
        <author>Ideas @ AppDirect</author>
        <guid>https://www.appdirect.com/blog/microsoft-365-read-this-before-your-next-cloud-discussion</guid>
        <description><![CDATA[
          In our downloadable guide Why Microsoft 365 Should Be Part of Your Cloud Strategy—And Best Practices to Get You Started, we talked about why tech advisors’ should focus on services their customers are already using when they’re having discussions about transitioning to the cloud. More specifically, we recommended starting with email and Microsoft 365. Once you’ve got your customers’ ear, you can o...
        ]]></description>
      </item>
          <item>
        <title>Partner Monetization Strategies: Which is Right for You?</title>
        <link>https://www.appdirect.com/blog/partner-monetization-strategies-which-is-right-for-you</link>
        <pubDate>Tue, 01 Mar 2022 00:00:00 -0800</pubDate>
        <author>Shideh Rahmanian</author>
        <guid>https://www.appdirect.com/blog/partner-monetization-strategies-which-is-right-for-you</guid>
        <description><![CDATA[
          In my last post we discussed what ecosystems actually mean to software companies, why we need them, and whether you should be looking at participating in one or orchestrating one. 
As your partnerships mature, so too will how you capture value: at the outset, it can be as simple as fulfilling a customer need or improving NPS (Net Promoter Score). As relationships become stronger, you may see more...
        ]]></description>
      </item>
          <item>
        <title>Getting Your Customer to the Table to Discuss Their Cloud Strategy</title>
        <link>https://www.appdirect.com/blog/getting-your-customer-to-the-table-to-discuss-their-cloud-strategy</link>
        <pubDate>Tue, 22 Feb 2022 12:45:00 -0800</pubDate>
        <author>Ideas @ AppDirect</author>
        <guid>https://www.appdirect.com/blog/getting-your-customer-to-the-table-to-discuss-their-cloud-strategy</guid>
        <description><![CDATA[
          Identifying the best strategy for engaging your customers in a discussion about the cloud and how they might benefit can seem daunting. Although SMBs are accelerating their adoption of cloud-based software, that does not translate into your customers proactively discussing their cloud needs and objectives with you. If you, like many advisors, you’ve focused your business primarily around telecom s...
        ]]></description>
      </item>
          <item>
        <title>AppDirect Welcomes Cisco to the AppSmart Marketplace</title>
        <link>https://www.appdirect.com/blog/appdirect-welcomes-cisco-to-the-appsmart-marketplace</link>
        <pubDate>Tue, 22 Feb 2022 06:00:00 -0800</pubDate>
        <author>Dan Hoerr</author>
        <guid>https://www.appdirect.com/blog/appdirect-welcomes-cisco-to-the-appsmart-marketplace</guid>
        <description><![CDATA[
          As we continue to see a rise in cybersecurity threats and an increase in branch offices and remote users, AppDirect is pleased to welcome Cisco to the AppSmart Marketplace under a direct resale model. Now, Advisors will be able to sell and end-customers will be able to purchase and access a wide variety of Cisco Cloud and Security products and services directly through the Marketplace. This agreem...
        ]]></description>
      </item>
          <item>
        <title>AppDirect  Welcomes Cloudflare to the AppSmart Marketplace</title>
        <link>https://www.appdirect.com/blog/appdirect-welcomes-cloudflare-to-the-appsmart-marketplace</link>
        <pubDate>Thu, 10 Feb 2022 06:00:00 -0800</pubDate>
        <author>appsmart@appsmart.com</author>
        <guid>https://www.appdirect.com/blog/appdirect-welcomes-cloudflare-to-the-appsmart-marketplace</guid>
        <description><![CDATA[
          As we continue to see a rapid shift to digital channels, a surge in cloud, and SaaS demand, AppDirect is thrilled to add Cloudflare to the AppSmart Marketplace. Now Advisors and end customers will be able to purchase and access Cloudflare’s suite of web performance and security solutions directly through the Marketplace. This partnership adds another leading cloud partner to AppSmart&#039;s line-up of ...
        ]]></description>
      </item>
          <item>
        <title>Meet the Global Leader in Data Protection - Why Veeam?</title>
        <link>https://www.appdirect.com/blog/meet-the-global-leader-in-data-protection-why-veeam</link>
        <pubDate>Tue, 25 Jan 2022 08:40:00 -0800</pubDate>
        <author>appsmart@appsmart.com</author>
        <guid>https://www.appdirect.com/blog/meet-the-global-leader-in-data-protection-why-veeam</guid>
        <description><![CDATA[
          Key Facts
App name: Veeam Industry: Backup, recovery, and data management Solutions: Veeam Backup &amp;amp; Replication, Veeam Backup for O365, Veeam Agent for Microsoft Windows, Veeam Agent for Linux, Veeam Agent for Mac, and Veeam Agents for Oracle Solaris and IBM AIXGlobal Headquarters: Columbus, OhioFor SMBs and enterprises alike, data volumes are growing exponentially. Experts predict enterprise ...
        ]]></description>
      </item>
          <item>
        <title>AppDirect Welcomes Amazon Web Services to the AppSmart Marketplace</title>
        <link>https://www.appdirect.com/blog/appdirect-welcomes-amazon-web-services-to-the-appsmart-marketplace</link>
        <pubDate>Thu, 20 Jan 2022 06:00:00 -0800</pubDate>
        <author>appsmart@appsmart.com</author>
        <guid>https://www.appdirect.com/blog/appdirect-welcomes-amazon-web-services-to-the-appsmart-marketplace</guid>
        <description><![CDATA[
          As the role of cloud continues to dominate digital transformation for a growing number of businesses, AppDirect is thrilled to kick off the new year by adding the Amazon Web Services (AWS) suite of products to the AppSmart Marketplace under a two-tier resale model. Now, Advisors and end-customers will be able to purchase and access AWS subscriptions directly through the Marketplace. This will also...
        ]]></description>
      </item>
          <item>
        <title>The Power to Create and Collaborate - Why Adobe?</title>
        <link>https://www.appdirect.com/blog/the-power-to-create-and-collaborate-why-adobe</link>
        <pubDate>Wed, 19 Jan 2022 06:00:00 -0800</pubDate>
        <author>appsmart@appsmart.com</author>
        <guid>https://www.appdirect.com/blog/the-power-to-create-and-collaborate-why-adobe</guid>
        <description><![CDATA[
          Key Facts
App name: AdobeIndustry: Creative, digital multimedia, and productivity solutionsSolutions: Adobe Creative Cloud for Teams and Adobe Document Cloud Global Headquarters: San Jose, CA
Regardless of the industry, personalized, creative content is essential to building customer engagement and establishing an enduring brand. But in many cases, creative teams lack the resources, advanced tools...
        ]]></description>
      </item>
          <item>
        <title>Accelerate Sales with AppDirect’s New Native Salesforce Integration</title>
        <link>https://www.appdirect.com/blog/accelerate-sales-with-appdirects-new-native-salesforce-integration</link>
        <pubDate>Wed, 19 Jan 2022 06:00:00 -0800</pubDate>
        <author>Ideas @ AppDirect</author>
        <guid>https://www.appdirect.com/blog/accelerate-sales-with-appdirects-new-native-salesforce-integration</guid>
        <description><![CDATA[
          Salesforce is the most widely used CRM solution in the world, including by many of AppDirect’s customers. That’s why we are excited to announce that AppDirect now offers a native integration with Salesforce Sales Cloud. With our new connector, AppDirect customers can integrate AppDirect into their existing business architecture, allowing sales agents to use their preferred CRM of record while acce...
        ]]></description>
      </item>
          <item>
        <title>Smart data management and cloud backup - Why Redstor?</title>
        <link>https://www.appdirect.com/blog/smart-data-management-and-cloud-backup-why-redstor</link>
        <pubDate>Tue, 07 Dec 2021 06:00:00 -0800</pubDate>
        <author>appsmart@appsmart.com</author>
        <guid>https://www.appdirect.com/blog/smart-data-management-and-cloud-backup-why-redstor</guid>
        <description><![CDATA[
          Key FactsApp name: RedstorIndustry: Data management, protection, cloud backup, disaster recovery &amp;amp; archiving Solutions: Redstor cloud backup, recovery archiving, Redstor cloud backup for Google Workspace, Redstor cloud backup for Microsoft 365, Redstor’s add-on for malware detectionGlobal Headquarters: Reading, Berkshire
Most organizations today have a complex IT stack where data spans on-prem...
        ]]></description>
      </item>
          <item>
        <title>Decoding Business Endurance: Overcoming Obstacles to Transformation</title>
        <link>https://www.appdirect.com/blog/decoding-business-endurance-overcoming-obstacles-to-transformation</link>
        <pubDate>Wed, 01 Dec 2021 05:14:00 -0800</pubDate>
        <author>Ideas @ AppDirect</author>
        <guid>https://www.appdirect.com/blog/decoding-business-endurance-overcoming-obstacles-to-transformation</guid>
        <description><![CDATA[
          In this season finale episode of Decoding Digital, Daniel Saks reflects on the key insights and lessons learned from some of the great tech minds, business leaders, and digital transformation experts he’s interviewed on the podcast so far.
Daniel is joined by Renee Bergeron, General Manager of AppSmart. They discuss what defines a digital hero, how endurance is key to business survival, and why k...
        ]]></description>
      </item>
          <item>
        <title>Finding and Cultivating Digital Heroes with Gerald Kane and Rich Nanda</title>
        <link>https://www.appdirect.com/blog/finding-and-cultivating-digital-heroes-with-gerald-kane-and-rich-nanda</link>
        <pubDate>Tue, 16 Nov 2021 06:00:00 -0800</pubDate>
        <author>Ideas @ AppDirect</author>
        <guid>https://www.appdirect.com/blog/finding-and-cultivating-digital-heroes-with-gerald-kane-and-rich-nanda</guid>
        <description><![CDATA[
          Authors of “The Transformation Myth: Leading Your Organization Through Uncertain Times,” Dr. Gerald (Jerry) C. Kane, Boston College Professor, and Rich Nanda, US Monitor Practice Leader, Deloitte Consulting, joined Daniel Saks on Decoding Digital to explain how to identify digital heroes and help them thrive. 
They also discussed how to empower innovators and changemakers through leadership and c...
        ]]></description>
      </item>
          <item>
        <title>Advanced, Cloud-Native Security - Why Sophos?</title>
        <link>https://www.appdirect.com/blog/advanced-cloud-native-security-why-sophos</link>
        <pubDate>Tue, 16 Nov 2021 06:00:00 -0800</pubDate>
        <author>appsmart@appsmart.com</author>
        <guid>https://www.appdirect.com/blog/advanced-cloud-native-security-why-sophos</guid>
        <description><![CDATA[
          Key FactsApp name: SophosIndustry: IT security Solutions: Sophos Central Device Encryption, Sophos Cloud Optix, Sophos Email, Sophos Intercept X with XDR, Sophos Intercept X Endpoint, Sophos Intercept X with XDR and MTR Global Headquarters: Abingdon, United KingdomDespite good intentions, the reality is that a high percentage of cybersecurity threats are still getting through defenses. The total n...
        ]]></description>
      </item>
          <item>
        <title>Flexible and Secure E-Signature and Cloud Fax - Why Consensus Cloud Solutions?</title>
        <link>https://www.appdirect.com/blog/flexible-and-secure-e-signature-and-cloud-fax-why-consensus-cloud-solutions</link>
        <pubDate>Tue, 09 Nov 2021 00:00:00 -0800</pubDate>
        <author>appsmart@appsmart.com</author>
        <guid>https://www.appdirect.com/blog/flexible-and-secure-e-signature-and-cloud-fax-why-consensus-cloud-solutions</guid>
        <description><![CDATA[
          Key FactsApp name: Consensus Cloud Solutions Industry: Electronic signature (e-signature) and cloud faxSolutions: JSign and eFax Global Headquarters: Boston, MAOrganizations today are re-examining traditional, paper-based document workflows to cut costs, increase productivity, and close security gaps. Verticals like higher education, legal, government, non-profit, and healthcare, in particular, ar...
        ]]></description>
      </item>
          <item>
        <title>Experience Channel Partners 2021 with AppSmart</title>
        <link>https://www.appdirect.com/blog/experience-channel-partners-2021-with-appsmart</link>
        <pubDate>Fri, 29 Oct 2021 06:08:00 -0700</pubDate>
        <author>appsmart@appsmart.com</author>
        <guid>https://www.appdirect.com/blog/experience-channel-partners-2021-with-appsmart</guid>
        <description><![CDATA[
          We’re thrilled that Channel Partners 2021 is finally here! We can’t wait to meet with as many of you as possible at the November 1-4, 2021 event in Mandalay Bay, Las Vegas. We’re thrilled to have a fantastic community of Technology Advisors and industry friends like you. And, we’re confident this year’s event will get all of us energized and inspired, ready to finish 2021 strong, and experience ne...
        ]]></description>
      </item>
          <item>
        <title>The Role of Transparency in Digital Transformation with Jennifer Byrne</title>
        <link>https://www.appdirect.com/blog/the-role-of-transparency-in-digital-transformation-with-jennifer-byrne</link>
        <pubDate>Tue, 26 Oct 2021 06:00:00 -0700</pubDate>
        <author>Ideas @ AppDirect</author>
        <guid>https://www.appdirect.com/blog/the-role-of-transparency-in-digital-transformation-with-jennifer-byrne</guid>
        <description><![CDATA[
          Former CTO of Microsoft US and Principal Owner of Digital Future Consulting, Jennifer Byrne, has spent nearly two decades in the technology industry. She has been present for some of the most exciting changes at Microsoft and witnessed first-hand the techniques that people have used to transform organizations.
Jennifer’s own career has also been something of a transformation. Her unique journey t...
        ]]></description>
      </item>
          <item>
        <title>Build Sustainable Revenue with Microsoft’s New Commerce Experience and AppDirect</title>
        <link>https://www.appdirect.com/blog/build-sustainable-revenue-with-microsofts-new-commerce-experience-and-appdirect</link>
        <pubDate>Fri, 22 Oct 2021 06:00:00 -0700</pubDate>
        <author>Ideas @ AppDirect</author>
        <guid>https://www.appdirect.com/blog/build-sustainable-revenue-with-microsofts-new-commerce-experience-and-appdirect</guid>
        <description><![CDATA[
          For many years, Microsoft’s Cloud Solution Provider (CSP) program has set the standard for making Microsoft cloud, and more recently on-premise software easier to buy and manage for both partners and customers. Recently, Microsoft announced major changes to this program that are designed to further simplify both the purchase and sales processes for customers and partners.
Accelerating partners’ b...
        ]]></description>
      </item>
          <item>
        <title>Diverse Technology Stack and Fast time-to-Resolution? Think Datadog</title>
        <link>https://www.appdirect.com/blog/diverse-technology-stack-and-fast-time-to-resolution-think-datadog</link>
        <pubDate>Tue, 19 Oct 2021 06:24:00 -0700</pubDate>
        <author>appsmart@appsmart.com</author>
        <guid>https://www.appdirect.com/blog/diverse-technology-stack-and-fast-time-to-resolution-think-datadog</guid>
        <description><![CDATA[
          Key FactsApp name: DatadogIndustry: Monitoring, Security and Analytics Solutions:  Application Performance Monitoring (APM) and Infrastructure MonitoringGlobal Headquarters: New York, NYToday, your customers are running a number of business-critical applications across highly distributed, multi-cloud environments. And, whether it&#039;s popular SaaS products, or they’re running multiple customer-facing...
        ]]></description>
      </item>
          <item>
        <title>Product-Led Growth, Entrepreneurship, and Enterprise with Mark Suster</title>
        <link>https://www.appdirect.com/blog/product-led-growth-entrepreneurship-and-enterprise-with-mark-suster</link>
        <pubDate>Tue, 12 Oct 2021 06:00:00 -0700</pubDate>
        <author>Ideas @ AppDirect</author>
        <guid>https://www.appdirect.com/blog/product-led-growth-entrepreneurship-and-enterprise-with-mark-suster</guid>
        <description><![CDATA[
          With a successful entrepreneurial career behind him, Mark Suster knows what it takes to win over investors. Now he’s standing on the other side of the table to help rising entrepreneurs realize their dreams.
Mark is the Managing Partner of Upfront Ventures, one of the largest VC firms in Los Angeles. Previously, he founded, built, and sold two companies but chose to move away from entrepreneurshi...
        ]]></description>
      </item>
          <item>
        <title>Tapping into the $49B Identity Solutions Market - Why Okta?</title>
        <link>https://www.appdirect.com/blog/tapping-into-the-49b-identity-solutions-market-why-okta</link>
        <pubDate>Tue, 05 Oct 2021 09:00:00 -0700</pubDate>
        <author>appsmart@appsmart.com</author>
        <guid>https://www.appdirect.com/blog/tapping-into-the-49b-identity-solutions-market-why-okta</guid>
        <description><![CDATA[
          Key FactsApp name: OktaIndustry: Identity and Access Management (IAM)Solutions: Single Sign-On (SSO), Multi-factor Authentication (MFA) and Identity as a Service (IDaaS)Global Headquarters: San Francisco, CA
Today, your customers face a significant challenge balancing employee productivity vs. securing critical cloud-based apps, like Zoom, Salesforce and Slack. That&#039;s particularly true as more com...
        ]]></description>
      </item>
          <item>
        <title>Vertical Ecosystems and Disrupting the Wellness Industry with Josh McCarter</title>
        <link>https://www.appdirect.com/blog/vertical-ecosystems-and-disrupting-the-wellness-industry-with-josh-mccarter</link>
        <pubDate>Tue, 28 Sep 2021 06:00:00 -0700</pubDate>
        <author>Ideas @ AppDirect</author>
        <guid>https://www.appdirect.com/blog/vertical-ecosystems-and-disrupting-the-wellness-industry-with-josh-mccarter</guid>
        <description><![CDATA[
          Tech hasn’t just disrupted the wellness space, it’s revolutionized it.
Even before the pandemic drove many health and fitness businesses online, APIs have enabled organizations within the wellness industry to morph into thriving digital businesses. 
One solution that’s been instrumental to many is Mindbody. The leading technology platform powers thousands of wellness businesses, including Orange...
        ]]></description>
      </item>
          <item>
        <title>Is the Old Way of Selling Cable Dead?</title>
        <link>https://www.appdirect.com/blog/is-the-old-way-of-selling-cable-dead</link>
        <pubDate>Fri, 24 Sep 2021 16:00:00 -0700</pubDate>
        <author>tim.basa@appsmart.com</author>
        <guid>https://www.appdirect.com/blog/is-the-old-way-of-selling-cable-dead</guid>
        <description><![CDATA[
          No matter how you slice it, broadband internet is big business. Cable internet is imperative for many SMBs and small enterprises for cloud computing, Unified Communications (UC) and connecting to other enterprise applications. Cable also pairs well with newer SD-WAN technologies so that customers can run more intelligent and efficient networks. And, while some customers are moving to faster fiber ...
        ]]></description>
      </item>
          <item>
        <title>Understanding How Digital Giants Survive and Thrive with Ray Wang</title>
        <link>https://www.appdirect.com/blog/understanding-how-digital-giants-survive-and-thrive-with-ray-wang</link>
        <pubDate>Tue, 14 Sep 2021 06:08:00 -0700</pubDate>
        <author>Ideas @ AppDirect</author>
        <guid>https://www.appdirect.com/blog/understanding-how-digital-giants-survive-and-thrive-with-ray-wang</guid>
        <description><![CDATA[
          What does it take to compete against digital giants? The CEO of Constellation Research Inc., Ray Wang, shares the patterns and qualities that create leaders in the digital transformation space.
Ray is the Founder, Chairman, Principal Analyst, and CEO of Constellation Research Inc. His book, Everybody Wants to Rule the World: Surviving and Thriving in a World of Digital Giants, looks at what makes...
        ]]></description>
      </item>
          <item>
        <title>How to Rethink Business Models to Drive Value and Innovation with David Sovie &amp; Vik Viniak</title>
        <link>https://www.appdirect.com/blog/how-to-rethink-business-models-to-drive-value-and-innovation-with-david-sovie-vik-viniak</link>
        <pubDate>Tue, 31 Aug 2021 06:00:00 -0700</pubDate>
        <author>Ideas @ AppDirect</author>
        <guid>https://www.appdirect.com/blog/how-to-rethink-business-models-to-drive-value-and-innovation-with-david-sovie-vik-viniak</guid>
        <description><![CDATA[
          Their work at Accenture involves providing consulting and professional services to companies that want to change their business models and grow. Both David and Vik have played an integral part in helping companies around the world develop digital transformation strategies and put them into action.
Based in Chicago, Vik leads Accenture’s electronics and high-tech industry practices in North Americ...
        ]]></description>
      </item>
          <item>
        <title>Five Reasons Why Analyst Firms Are Increasing Research on B2B Marketplaces and Ecosystems</title>
        <link>https://www.appdirect.com/blog/five-reasons-why-analyst-firms-are-increasing-research-on-b2b-marketplaces-and-ecosystems</link>
        <pubDate>Thu, 19 Aug 2021 07:48:00 -0700</pubDate>
        <author>Ideas @ AppDirect</author>
        <guid>https://www.appdirect.com/blog/five-reasons-why-analyst-firms-are-increasing-research-on-b2b-marketplaces-and-ecosystems</guid>
        <description><![CDATA[
          In the technology industry, world-changing innovations seem to happen almost like clockwork. Every year, we can count on new solutions that can help us do more, faster, and more effectively. In 2021, spurred by the pandemic and steady increases in digital maturity, we&#039;re seeing an example of just that—a surge of interest in technology that is changing the way the world does business: business-to-b...
        ]]></description>
      </item>
          <item>
        <title>What Leadership Traits Make a Supermanager with Aydin Mirzaee</title>
        <link>https://www.appdirect.com/blog/what-leadership-traits-make-a-supermanager-with-aydin-mirzaee</link>
        <pubDate>Tue, 17 Aug 2021 05:32:00 -0700</pubDate>
        <author>Ideas @ AppDirect</author>
        <guid>https://www.appdirect.com/blog/what-leadership-traits-make-a-supermanager-with-aydin-mirzaee</guid>
        <description><![CDATA[
          Are great managers born or made? Aydin Mirzaee believes it’s never too late to become a better manager, and with the right approach, even become a “supermanager.”
If anyone knows what it takes to be a supermanager, it’s Aydin. He hosts the “Supermanagers” podcast, where he speaks to leaders from across the business spectrum to find out what habits, attitudes, and experiences have helped them on t...
        ]]></description>
      </item>
          <item>
        <title>Check Point&#039;s Mobile, Endpoint Security Solutions Come to AppDirect&#039;s Network Catalog</title>
        <link>https://www.appdirect.com/blog/check-points-mobile-endpoint-security-solutions-come-to-appdirects-network-catalog</link>
        <pubDate>Wed, 11 Aug 2021 08:49:00 -0700</pubDate>
        <author>Ideas @ AppDirect</author>
        <guid>https://www.appdirect.com/blog/check-points-mobile-endpoint-security-solutions-come-to-appdirects-network-catalog</guid>
        <description><![CDATA[
          AppDirect can now announce that Harmony and ZoneAlarm, solutions for mobile and endpoint security developed by Check Point, are available in its Network Catalog. With so many employees continuing to telecommute on a part- or full-time basis, a secure working environment that protects every staff member, regardless of where they operate, is incredibly important.
Digital crime can cause real and se...
        ]]></description>
      </item>
          <item>
        <title>Reframing Failure and How Eric Siu Reached Multi-Million Dollar Success</title>
        <link>https://www.appdirect.com/blog/reframing-failure-and-how-eric-siu-reached-multi-million-dollar-success</link>
        <pubDate>Tue, 03 Aug 2021 06:00:00 -0700</pubDate>
        <author>Ideas @ AppDirect</author>
        <guid>https://www.appdirect.com/blog/reframing-failure-and-how-eric-siu-reached-multi-million-dollar-success</guid>
        <description><![CDATA[
          Eric Siu is a legend and respected thought leader in the growth marketing space. He hosts two podcasts—”Leveling Up” and “Marketing School” with co-host Neil Patel—and is CEO of two companies, including ClickFlow, a content intelligence platform helping companies improve their SEO, which he co-founded.
Eric is also the Chairman of Single Grain, a company he bought for just two dollars when it was...
        ]]></description>
      </item>
          <item>
        <title>Zoho Products Are Now Available on the AppDirect Network Catalog</title>
        <link>https://www.appdirect.com/blog/zoho-products-are-now-available-on-the-appdirect-network-catalog</link>
        <pubDate>Mon, 02 Aug 2021 10:24:00 -0700</pubDate>
        <author>Ideas @ AppDirect</author>
        <guid>https://www.appdirect.com/blog/zoho-products-are-now-available-on-the-appdirect-network-catalog</guid>
        <description><![CDATA[
          AppDirect is excited to announce our partnership with Zoho, a technology company specializing in business applications. Now available in our Network Catalog, Zoho’s software as a service (SaaS) offerings will help your customers manage any and all business tasks, from day-to-day operations to high-level changes and transitions.
Offering a more diverse portfolio of products is good for any technol...
        ]]></description>
      </item>
          <item>
        <title>How Vertical SaaS is Unlocking the Legal Industry with Jack Newton</title>
        <link>https://www.appdirect.com/blog/how-vertical-saas-is-unlocking-the-legal-industry-with-jack-newton</link>
        <pubDate>Tue, 20 Jul 2021 06:00:00 -0700</pubDate>
        <author>Ideas @ AppDirect</author>
        <guid>https://www.appdirect.com/blog/how-vertical-saas-is-unlocking-the-legal-industry-with-jack-newton</guid>
        <description><![CDATA[
          CEO and Founder of Clio, Jack Newton, is a legal-tech expert, an author, and a cloud visionary. He recognized the potential of vertical SaaS 14 years ago and set out to revolutionize an industry with cloud technology. Today, Clio leads the legal-tech sector. 
In April 2021, Clio achieved unicorn status with a valuation of $1.6 billion – adding yet another string to Jack’s bow of successes. He’s p...
        ]]></description>
      </item>
          <item>
        <title>B2B Marketplaces: A Guide for Your Business</title>
        <link>https://www.appdirect.com/blog/b2b-marketplaces-guide-for-your-business</link>
        <pubDate>Tue, 06 Jul 2021 13:44:00 -0700</pubDate>
        <author>Ideas @ AppDirect</author>
        <guid>https://www.appdirect.com/blog/b2b-marketplaces-guide-for-your-business</guid>
        <description><![CDATA[
          In the world of B2B product and subscription commerce delivery, the winds of change are blowing.
A recent report projected that B2B marketplace sales would grow from $680 billion in 2018 to $3.6 trillion by 2024, surpassing B2C marketplaces, which were predicted to grow to $3.5 trillion. 
The study also indicated that B2B marketplace shopping experienced a boost during the onset of the COVID-19 ...
        ]]></description>
      </item>
          <item>
        <title>Bringing Start-up Energy to Established Industries with Dr. Jeannette zu Fürstenberg</title>
        <link>https://www.appdirect.com/blog/bringing-start-up-energy-to-established-industries-with-dr-jeannette-zu-fürstenberg</link>
        <pubDate>Tue, 06 Jul 2021 05:32:00 -0700</pubDate>
        <author>Ideas @ AppDirect</author>
        <guid>https://www.appdirect.com/blog/bringing-start-up-energy-to-established-industries-with-dr-jeannette-zu-fürstenberg</guid>
        <description><![CDATA[
          Dr. Jeannette zu Fürstenberg is the Founding Partner of La Famiglia, a Berlin-based venture capitalist fund connecting existing economy leaders with emerging digital disruptors.
The unique VC is sparking radical change by revolutionizing how traditional companies work with start-ups. To date, Jeanette and her team have raised over €100 million and invested in more than 40 companies – three of whi...
        ]]></description>
      </item>
          <item>
        <title>Decoding Remote Work: Mark Templeton on the Virtual Workspace</title>
        <link>https://www.appdirect.com/blog/decoding-remote-work-mark-templeton-on-the-virtual-workspace</link>
        <pubDate>Tue, 22 Jun 2021 05:26:00 -0700</pubDate>
        <author>Ideas @ AppDirect</author>
        <guid>https://www.appdirect.com/blog/decoding-remote-work-mark-templeton-on-the-virtual-workspace</guid>
        <description><![CDATA[
          Mark Templeton, former President and CEO of Citrix Systems, is a visionary in the remote workspace. He spent 20 years growing Citrix from a young, single-product company to a global leader in the software industry. Citrix now boasts annual revenues of more than $3 billion and serves over 100 million users across the world.
This rapid growth stemmed from Mark’s revolutionary approach to work. He s...
        ]]></description>
      </item>
          <item>
        <title>Crewdle’s Videoconferencing App Joins AppDirect’s Network Catalog</title>
        <link>https://www.appdirect.com/blog/crewdle-videoconferencing-app-joins-appdirect-network-catalog</link>
        <pubDate>Fri, 18 Jun 2021 06:39:00 -0700</pubDate>
        <author>Ideas @ AppDirect</author>
        <guid>https://www.appdirect.com/blog/crewdle-videoconferencing-app-joins-appdirect-network-catalog</guid>
        <description><![CDATA[
          AppDirect is pleased to announce the integration of Crewdle, the environmentally-friendly videoconferencing app, into its Network Catalog. Low-cost, effective, and great for companies of all sizes, Crewdle can help streamline any business’ daily operations.
A high-quality videoconferencing platform is vital for a company’s success. As 41.8% of the American workforce continues to work remotely, ap...
        ]]></description>
      </item>
          <item>
        <title>Decoding Hype Cycles: Brad Garlinghouse on Crypto and Tech</title>
        <link>https://www.appdirect.com/blog/decoding-hype-cycles-brad-garlinghouse-on-crypto-and-tech</link>
        <pubDate>Tue, 08 Jun 2021 04:00:00 -0700</pubDate>
        <author>Ideas @ AppDirect</author>
        <guid>https://www.appdirect.com/blog/decoding-hype-cycles-brad-garlinghouse-on-crypto-and-tech</guid>
        <description><![CDATA[
          Brad Garlinghouse is CEO of the global payment solution, Ripple. Under Brad’s leadership, Ripple has become an industry leader with widespread recognition. Ripple has been named to the CNBC Disruptor 50, and a “technology pioneer” by the World Economic Forum.
Brad has had an impressive career with executive positions spanning across companies such as Hightail, Yahoo, and AOL. He also sits on the ...
        ]]></description>
      </item>
          <item>
        <title>Why People Are Key to Digital Transformation Success with Dr. Gerald Kane</title>
        <link>https://www.appdirect.com/blog/why-people-are-key-to-digital-transformation-success-with-dr-gerald-kane</link>
        <pubDate>Mon, 24 May 2021 08:30:00 -0700</pubDate>
        <author>Ideas @ AppDirect</author>
        <guid>https://www.appdirect.com/blog/why-people-are-key-to-digital-transformation-success-with-dr-gerald-kane</guid>
        <description><![CDATA[
          Dr. Gerald C (Jerry) Kane is a leading authority on how people use technology to instigate digital transformation. His book, “The Technology Fallacy: How People are The Real Key to Digital Transformation,” explores how companies are embracing technological advancements and where they’re encountering roadblocks.
So, what’s the secret to successfully unlocking technological change? According to Jer...
        ]]></description>
      </item>
          <item>
        <title>How Crises Initiate Transformative Change with Jim McKelvey</title>
        <link>https://www.appdirect.com/blog/how-crises-initiate-transformative-change-with-jim-mckelvey</link>
        <pubDate>Mon, 10 May 2021 08:30:00 -0700</pubDate>
        <author>Ideas @ AppDirect</author>
        <guid>https://www.appdirect.com/blog/how-crises-initiate-transformative-change-with-jim-mckelvey</guid>
        <description><![CDATA[
          Jim McKelvey is a leader in the digital payment space. In 2009, he co-founded Square, a merchant services and mobile payment platform, alongside the creator and co-founder of Twitter, Jack Dorsey. Today, the company sees almost $5billion in annual revenue.
Jim is a multihyphenate entrepreneur. Some of his notable endeavours include founding Invisibly—a technology company offering a platform built...
        ]]></description>
      </item>
          <item>
        <title>What is Energy?</title>
        <link>https://www.appdirect.com/blog/what-is-energy</link>
        <pubDate>Mon, 10 May 2021 07:08:00 -0700</pubDate>
        <author>mark.brueggemann@appsmart.com</author>
        <guid>https://www.appdirect.com/blog/what-is-energy</guid>
        <description><![CDATA[
          The US Energy Information Administration defines Energy as the ability to do work. Energy and AppSmart Energy Solutions and our expertise in electricity, natural gas, water, and waste offerings are foundational and the building blocks of a successful energy management plan. It all starts with energy. Often, we forget how critical the foundation is in having a functional operation. Without energy, ...
        ]]></description>
      </item>
          <item>
        <title>Are You Ready To Succeed With a Subscription Commerce Model?</title>
        <link>https://www.appdirect.com/blog/are-you-ready-to-succeed-with-a-subscription-commerce-model</link>
        <pubDate>Tue, 04 May 2021 08:00:00 -0700</pubDate>
        <author>Ideas @ AppDirect</author>
        <guid>https://www.appdirect.com/blog/are-you-ready-to-succeed-with-a-subscription-commerce-model</guid>
        <description><![CDATA[
          The road to recurring revenue and superior customer experience can be perilous. Nevertheless, facing this challenge is more than worth the effort.
Many communication service providers already understand that implementing a subscription commerce model is the pathway to achieving success in the digital landscape. However, how can they persevere in their transformation?
Our upcoming live virtual ev...
        ]]></description>
      </item>
          <item>
        <title>APIs, Integration, and Accessing the Value of Data with Ross Mason</title>
        <link>https://www.appdirect.com/blog/apis-integration-and-accessing-the-value-of-data-with-ross-mason</link>
        <pubDate>Mon, 26 Apr 2021 08:32:00 -0700</pubDate>
        <author>Ideas @ AppDirect</author>
        <guid>https://www.appdirect.com/blog/apis-integration-and-accessing-the-value-of-data-with-ross-mason</guid>
        <description><![CDATA[
          Ross Mason is the Founder of MuleSoft, a pioneering integration and API platform connecting data sources and applications. 
Ross recognized big data’s enterprise potential early and, in 2003, wrote the first line of code for MuleSoft. Fourteen years later, Ross led the company through a successful IPO and then through a $6.5 billion acquisition by Salesforce in 2018.
In 2020, Ross left MuleSoft ...
        ]]></description>
      </item>
          <item>
        <title>John Cooley Joins AppDirect as CFO, Brings Unique Experience to Scale</title>
        <link>https://www.appdirect.com/blog/john-cooley-joins-appdirect-as-cfo-brings-unique-experience-to-scale</link>
        <pubDate>Wed, 14 Apr 2021 08:30:00 -0700</pubDate>
        <author>Ideas @ AppDirect</author>
        <guid>https://www.appdirect.com/blog/john-cooley-joins-appdirect-as-cfo-brings-unique-experience-to-scale</guid>
        <description><![CDATA[
          For many financial professionals, the status quo is fine. After all, there’s not much reason to rock the boat if everything is going well. John Cooley, on the other hand, couldn’t disagree more: “Maintaining business as usual isn’t enough,” he says. “I find that investing in growth and leading change is much more satisfying than working in a steady state market.”
Earlier this year, John joined th...
        ]]></description>
      </item>
          <item>
        <title>5 Ways to Leverage Industry Analysts Throughout Your Digital Transformation Journey</title>
        <link>https://www.appdirect.com/blog/5-ways-to-leverage-industry-analysts-throughout-your-digital-transformation-journey</link>
        <pubDate>Tue, 13 Apr 2021 09:00:00 -0700</pubDate>
        <author>Laura Stevenson</author>
        <guid>https://www.appdirect.com/blog/5-ways-to-leverage-industry-analysts-throughout-your-digital-transformation-journey</guid>
        <description><![CDATA[
          Every company is in the midst of significant change and transformation, and rates of change have accelerated—and continue to do so—in response to the unprecedented global pandemic. Even when the world emerges, it will be profoundly different, more digital, and with new business models.
Some trends we are seeing:
Ecosystems emerge: According to Gartner Research, when every company becomes a softw...
        ]]></description>
      </item>
          <item>
        <title>5 Steps to Embracing Customer Success in the Subscription Economy with Nick Mehta</title>
        <link>https://www.appdirect.com/blog/5-steps-to-embracing-customer-success-in-the-subscription-economy-with-nick-mehta</link>
        <pubDate>Mon, 12 Apr 2021 08:30:00 -0700</pubDate>
        <author>Ideas @ AppDirect</author>
        <guid>https://www.appdirect.com/blog/5-steps-to-embracing-customer-success-in-the-subscription-economy-with-nick-mehta</guid>
        <description><![CDATA[
          As more industries and organizations move over to a subscription-based business model, how will their customer retention strategy change? The answer: customer success.
Nick Mehta is the CEO of the emerging customer success organization, Gainsight. He’s an expert in helping companies embrace customer success and passionate about the future of subscription services. Nick is also a respected leader ...
        ]]></description>
      </item>
          <item>
        <title>Service Mesh: How to Manage Common Functionalities in a Microservice Architecture</title>
        <link>https://www.appdirect.com/blog/service-mesh-how-to-manage-common-functionalities-in-a-microservice-architecture</link>
        <pubDate>Wed, 07 Apr 2021 09:00:00 -0700</pubDate>
        <author>Abid Khan</author>
        <guid>https://www.appdirect.com/blog/service-mesh-how-to-manage-common-functionalities-in-a-microservice-architecture</guid>
        <description><![CDATA[
          Each microservice we build requires some component to be built apart from its core functionalities. As said, each service should have authentication &amp; authorization, tracing, observability, retry, circuit breaking, service discovery, and so on.  These functionalities are implicit and should be shipped along with the core business logic of the microservice. These components are essential to make th...
        ]]></description>
      </item>
          <item>
        <title>Why Entrepreneurs Should Lean into Fear with Amy Chang</title>
        <link>https://www.appdirect.com/blog/why-entrepreneurs-should-lean-into-fear-with-amy-chang</link>
        <pubDate>Mon, 29 Mar 2021 08:30:00 -0700</pubDate>
        <author>Ideas @ AppDirect</author>
        <guid>https://www.appdirect.com/blog/why-entrepreneurs-should-lean-into-fear-with-amy-chang</guid>
        <description><![CDATA[
          Amy Chang is a digital pioneer. Throughout her impressive career, Amy has repeatedly shown how fear can inspire growth. She’s been recognized throughout the industry for her abilities, being named as one of Fast Company&#039;s Most Creative People in Business, Fortune’s Most Powerful Women in Business, and Forbes’ Top 50 Women in Tech. 
Amy’s career so far has included highlights such as leading Cisco...
        ]]></description>
      </item>
          <item>
        <title>How to Embrace the Changemaker Mentality with Dax Dasilva</title>
        <link>https://www.appdirect.com/blog/how-to-embrace-the-changemaker-mentality-with-dax-dasilva</link>
        <pubDate>Mon, 15 Mar 2021 08:30:00 -0700</pubDate>
        <author>Ideas @ AppDirect</author>
        <guid>https://www.appdirect.com/blog/how-to-embrace-the-changemaker-mentality-with-dax-dasilva</guid>
        <description><![CDATA[
          Dax Dasilva is the Founder and CEO of Lightspeed, a commerce company that’s redefining success across the tech landscape. In the last two years, Dax has guided the business through two successful IPOs on the Toronto Stock Exchange and the New York Stock Exchange. Now, Lightspeed is approaching a $10 billion market cap.
But that’s not all. Dax is also the founder of Never Apart, a non-profit socia...
        ]]></description>
      </item>
          <item>
        <title>Pierre-Luc Bisaillon Joins AppDirect as CIO, Looks to Grow New Role and Team</title>
        <link>https://www.appdirect.com/blog/pierre-luc-bisaillon-joins-appdirect-as-cio-looks-to-grow-new-role-and-team</link>
        <pubDate>Thu, 04 Mar 2021 09:00:00 -0800</pubDate>
        <author>Ideas @ AppDirect</author>
        <guid>https://www.appdirect.com/blog/pierre-luc-bisaillon-joins-appdirect-as-cio-looks-to-grow-new-role-and-team</guid>
        <description><![CDATA[
          For many people, technology can seem precise, matter-of-fact, maybe even a little cold. However, for Pierre-Luc Bisaillon—AppDirect’s new Chief Information Officer (CIO)—it’s anything but. “I see technology as my creative medium,” he says. “Some people paint, sculpt, or sing, but I see devices, software, networks, and user interfaces as the building blocks of great user experiences.” 
It’s a craf...
        ]]></description>
      </item>
          <item>
        <title>Decoding Viral Enterprise Growth: Aaron Levie on SaaS Simplicity</title>
        <link>https://www.appdirect.com/blog/decoding-viral-enterprise-growth-aaron-levie-on-saas-simplicity</link>
        <pubDate>Mon, 01 Mar 2021 09:00:00 -0800</pubDate>
        <author>Ideas @ AppDirect</author>
        <guid>https://www.appdirect.com/blog/decoding-viral-enterprise-growth-aaron-levie-on-saas-simplicity</guid>
        <description><![CDATA[
          Aaron Levie started Box, a content management and collaboration platform, intending to simplify online collaboration and file sharing. Fifteen years later, Box is one of the industry leaders in simple but highly effective SaaS technology – and listed as a $3 billion company on the New York Stock Exchange.
Aaron&#039;s vision for building products that enable people to achieve more is inspiring and has...
        ]]></description>
      </item>
          <item>
        <title>Making Technology Accessible for Teenagers: Sample Coding Projects</title>
        <link>https://www.appdirect.com/blog/making-technology-accessible-for-teenagers-sample-coding-projects</link>
        <pubDate>Mon, 22 Feb 2021 09:00:00 -0800</pubDate>
        <author>Jean-Philippe Boudreault</author>
        <guid>https://www.appdirect.com/blog/making-technology-accessible-for-teenagers-sample-coding-projects</guid>
        <description><![CDATA[
          Foreword: Let’s get something out the way - I’m not a perfect parent. I don’t always stick to the food guide, my kids watch YouTube videos and video games are ubiquitous in our house. And I must confess that sometimes – not often – I give my kids permission to skip homework and watch TV when their heart’s just not in it.  
“Say, Xavier, how would you feel about trying to code an artificial intell...
        ]]></description>
      </item>
          <item>
        <title>Ecosystems: A New Business Opportunity for System Integrators</title>
        <link>https://www.appdirect.com/blog/ecosystems-a-new-business-opportunity-for-system-integrators</link>
        <pubDate>Tue, 16 Feb 2021 06:00:00 -0800</pubDate>
        <author>Ideas @ AppDirect</author>
        <guid>https://www.appdirect.com/blog/ecosystems-a-new-business-opportunity-for-system-integrators</guid>
        <description><![CDATA[
          For system integrators looking to not only advise clients but also create lasting change and capture the growing subscription commerce market - look no further.
AppDirect recently launched its System Integrator Partner Program to empower system integrators with the support and capabilities to guide customers through digital transformation journeys while removing the complexity of subscription com...
        ]]></description>
      </item>
          <item>
        <title>Global Communications Group (GCG) Accelerates Digital Transformation Journey with AppDirect</title>
        <link>https://www.appdirect.com/blog/global-consulting-group-chooses-appsmart-for-strategic-partnership</link>
        <pubDate>Thu, 11 Feb 2021 11:12:00 -0800</pubDate>
        <author>Ideas @ AppDirect</author>
        <guid>https://www.appdirect.com/blog/global-consulting-group-chooses-appsmart-for-strategic-partnership</guid>
        <description><![CDATA[
          Updated in January 2023 to reflect the unification of AppSmart business under AppDirect.

AppDirect,&amp;nbsp;the leading source to find, buy, and manage all business technology services, today announced that Global Communications Group, Inc. (GCG), a leading technology consulting firm, has selected AppDirect as an exclusive commercial partner to fuel growth through digital transformation.
Founded ...
        ]]></description>
      </item>
          <item>
        <title>New AppSmart Invest Program Provides Smart Funding to Business Owners</title>
        <link>https://www.appdirect.com/blog/new-appsmart-invest-program</link>
        <pubDate>Wed, 03 Feb 2021 10:03:00 -0800</pubDate>
        <author>brian.leonard@appsmart.com</author>
        <guid>https://www.appdirect.com/blog/new-appsmart-invest-program</guid>
        <description><![CDATA[
          San Francisco, California, February 2, 2020 — AppSmart®, a division of AppDirect®, announced today the launch of AppSmart Invest, an innovative funding program designed exclusively for technology advisors.
With AppSmart Invest, business owners benefit from an enhanced capital structure while still maintaining full ownership of their business. The brand new program includes fast and fair valuation,...
        ]]></description>
      </item>
          <item>
        <title>Early Investment in Customer Experience: Your Key to Success</title>
        <link>https://www.appdirect.com/blog/early-investment-in-customer-experience-your-key-to-success</link>
        <pubDate>Mon, 25 Jan 2021 09:49:00 -0800</pubDate>
        <author>Ideas @ AppDirect</author>
        <guid>https://www.appdirect.com/blog/early-investment-in-customer-experience-your-key-to-success</guid>
        <description><![CDATA[
          An AppDirect Add-On Store partner, Spiria provides customer-centric strategies, data-driven design, and value-led software development to build digital products and experiences that transform businesses. In this guest post, Guillaume Morin-Simard, Lead UX Designer at Spiria, explains why a great customer experience is critical for retaining customers and building loyalty in digital commerce.

Al...
        ]]></description>
      </item>
          <item>
        <title>How Marketplaces Accelerate B2B Commerce Transformation</title>
        <link>https://www.appdirect.com/blog/how-marketplaces-accelerate-b2b-commerce-transformation</link>
        <pubDate>Tue, 12 Jan 2021 05:00:00 -0800</pubDate>
        <author>Ideas @ AppDirect</author>
        <guid>https://www.appdirect.com/blog/how-marketplaces-accelerate-b2b-commerce-transformation</guid>
        <description><![CDATA[
          Recently, AppDirect had a chance to sit down with guest speaker Joe Cicman, Sr. Analyst at Forrester, for a webinar to discuss how marketplaces are accelerating B2B Commerce Transformation.  Afterwards, we had a Q&amp;A session, which we are sharing here. 
1. Why are so many B2B companies including digital marketplaces as part of their overall go-to-market strategy?

Despite taking inspiration from...
        ]]></description>
      </item>
          <item>
        <title>Introducing the AppDirect GraphQL API</title>
        <link>https://www.appdirect.com/blog/introducing-the-appdirect-graphql-api</link>
        <pubDate>Sun, 20 Dec 2020 10:30:00 -0800</pubDate>
        <author>Edward Sutter</author>
        <guid>https://www.appdirect.com/blog/introducing-the-appdirect-graphql-api</guid>
        <description><![CDATA[
          Application developers are growing tired of REST. Tired of its rigid data structures. Tired of being sent more data than they need, while simultaneously not being sent enough. Tired of juggling multiple API endpoints and multiple API versions. These developers are asking for alternative solutions that enable them to build modern, compelling applications with streamlined workflows on top of platfor...
        ]]></description>
      </item>
          <item>
        <title>B2B Subscription Commerce: Providing Resilience in Turbulent Times</title>
        <link>https://www.appdirect.com/blog/b2b-subscription-commerce-providing-resilience-in-turbulent-times</link>
        <pubDate>Fri, 11 Dec 2020 08:11:00 -0800</pubDate>
        <author>Ideas @ AppDirect</author>
        <guid>https://www.appdirect.com/blog/b2b-subscription-commerce-providing-resilience-in-turbulent-times</guid>
        <description><![CDATA[
          The global economy continues to face unprecedented uncertainty in the wake of the COVID-19 pandemic. However, subscription commerce has emerged as one of the few bright spots on the business horizon, exhibiting a resiliency that bodes well for its success long after the pandemic fades.
Indeed, a quick look at recent statistics bears this out. A June 2020 report about COVID-19’s impact on subscrip...
        ]]></description>
      </item>
          <item>
        <title>AppSmart Acquires MicroCorp</title>
        <link>https://www.appdirect.com/blog/appsmart-acquires-microcorp</link>
        <pubDate>Mon, 07 Dec 2020 06:00:00 -0800</pubDate>
        <author>brian.leonard@appsmart.com</author>
        <guid>https://www.appdirect.com/blog/appsmart-acquires-microcorp</guid>
        <description><![CDATA[
          SAN FRANCISCO – Dec. 7, 2020 – AppSmart®, the leading source to find, buy, and manage all business technology services, announced today that it acquired MicroCorp, a leading national master agent for telecommunications, data center, security and cloud services, as part of its commitment to strategic expansion. 



Headquartered in Atlanta, MicroCorp represents a large national partner network, dif...
        ]]></description>
      </item>
          <item>
        <title>AppDirect Partners with Google to Launch Google Workspace</title>
        <link>https://www.appdirect.com/blog/appdirect-partners-with-google-to-launch-google-workspace</link>
        <pubDate>Tue, 13 Oct 2020 14:09:00 -0700</pubDate>
        <author>Rory Gallagher</author>
        <guid>https://www.appdirect.com/blog/appdirect-partners-with-google-to-launch-google-workspace</guid>
        <description><![CDATA[
          Over the past few months, we&#039;ve all watched as work has transformed in unprecedented ways. For many, our offices are now remote—and they&#039;re going to stay that way for the foreseeable future. In fact, almost half of employees, 48 percent, will continue to work remotely even after the global pandemic subsides. 
In the wake of these huge changes, AppDirect has been here to support providers as they ...
        ]]></description>
      </item>
          <item>
        <title>Delivering “Predictable” Innovation for Today’s Fast-Moving Digital Economy</title>
        <link>https://www.appdirect.com/blog/delivering-predictable-innovation-for-todays-fast-moving-digital-economy</link>
        <pubDate>Mon, 12 Oct 2020 09:00:00 -0700</pubDate>
        <author>Michael Cassin</author>
        <guid>https://www.appdirect.com/blog/delivering-predictable-innovation-for-todays-fast-moving-digital-economy</guid>
        <description><![CDATA[
          If you work in the product management organization of a technology company, you know firsthand that the pace of technology change continues to accelerate, along with customer demands for the innovative products or services they need to help them grow and stay competitive. 
The AppDirect product team has been working harder than ever before to get new products and features out faster than ever bef...
        ]]></description>
      </item>
          <item>
        <title>Julie Dzubay of AppSmart Recognized as One of ﻿CRN’s 2020 Women of the Channel</title>
        <link>https://www.appdirect.com/blog/julie-dzubay-recognized-crn-2020-women-of-the-channel</link>
        <pubDate>Fri, 09 Oct 2020 13:31:00 -0700</pubDate>
        <author>amelia.suarez@appsmart.com</author>
        <guid>https://www.appdirect.com/blog/julie-dzubay-recognized-crn-2020-women-of-the-channel</guid>
        <description><![CDATA[
          San Francisco, California, May 21, 2020 — AppSmart, The #1 Marketplace for Business Technology Services, announced today that CRN®, a brand of The Channel Company, has named Julie Dzubay, Director of Sales Operations, to its esteemed 2020 Women of the Channel list. Recognizing the unique strengths, vision, and achievements of a select group of women, this prestigious, annual list acknowledges chan...
        ]]></description>
      </item>
          <item>
        <title>Listening to Digital Heroes on a New Podcast from AppDirect</title>
        <link>https://www.appdirect.com/blog/listening-to-digital-heroes-on-a-new-podcast-from-appdirect</link>
        <pubDate>Tue, 29 Sep 2020 11:17:00 -0700</pubDate>
        <author>Dan Saks</author>
        <guid>https://www.appdirect.com/blog/listening-to-digital-heroes-on-a-new-podcast-from-appdirect</guid>
        <description><![CDATA[
          For the past 10 years, I&#039;ve been fortunate to go to work every day and do something I love. As the co-founder and co-CEO of AppDirect, I&#039;ve had the privilege of traveling and talking to innovators at startups and enterprises, both large and small, around the globe. 
I&#039;ve learned a lot, but one of the most important lessons I&#039;ve discovered is this: Every business has a story to tell, but all too o...
        ]]></description>
      </item>
          <item>
        <title>Top 10 SaaS Trends You Should Know About</title>
        <link>https://www.appdirect.com/blog/top-10-saas-trends-you-should-know-about</link>
        <pubDate>Thu, 24 Sep 2020 09:24:00 -0700</pubDate>
        <author>Nicole Lim</author>
        <guid>https://www.appdirect.com/blog/top-10-saas-trends-you-should-know-about</guid>
        <description><![CDATA[
          Turning to SaaS (Software as a Service) platforms can help reduce the tensions associated with time, money, and resources for businesses from all industries. The software allows companies to do what they do best, and not worry about locally managing software solutions. Delivering on-demand computer services in an instant-gratification era, SaaS is projected to bring in $307.3 billion by 2026, acco...
        ]]></description>
      </item>
          <item>
        <title>The App Store Concept: From Novelty to Necessity</title>
        <link>https://www.appdirect.com/blog/the-app-store-concept-from-novelty-to-necessity</link>
        <pubDate>Tue, 22 Sep 2020 12:08:00 -0700</pubDate>
        <author>Ideas @ AppDirect</author>
        <guid>https://www.appdirect.com/blog/the-app-store-concept-from-novelty-to-necessity</guid>
        <description><![CDATA[
          Just about anyone of a certain age can remember the excitement surrounding Apple’s introduction of the iPhone in 2007. Part of what made the launch such an event to remember was the explosion of mobile app development that followed the launch of the company’s App Store—an online marketplace for iPhone apps—in 2008.
Offering just 500 third-party apps at its outset, within 10 years, the App Store h...
        ]]></description>
      </item>
          <item>
        <title>Adaptive Invoicing: Don&#039;t Let Legacy Invoicing Methods Block Your Ability to Succeed in the Digital Economy</title>
        <link>https://www.appdirect.com/blog/adaptive-invoicing-dont-let-legacy-invoicing-methods-block-your-ability-to-succeed-in-the-digital-economy</link>
        <pubDate>Mon, 14 Sep 2020 00:00:00 -0700</pubDate>
        <author>Peush Patel</author>
        <guid>https://www.appdirect.com/blog/adaptive-invoicing-dont-let-legacy-invoicing-methods-block-your-ability-to-succeed-in-the-digital-economy</guid>
        <description><![CDATA[
          Organizations have a strong desire to launch new products and go to market with innovative pricing and packaging to offer a compelling value proposition to their customers. They need to be agile and adapt to constant change, whether that is competitive pressure, regulatory changes, market demand, or even brand revisions. They know that the change is a necessity for their business. 
Adapting your ...
        ]]></description>
      </item>
          <item>
        <title>10 Trends Shaping the Future of Mobile App Development &amp; Usage</title>
        <link>https://www.appdirect.com/blog/10-trends-shaping-the-future-of-mobile-app-development-usage</link>
        <pubDate>Mon, 07 Sep 2020 22:00:00 -0700</pubDate>
        <author>Nicole Lim</author>
        <guid>https://www.appdirect.com/blog/10-trends-shaping-the-future-of-mobile-app-development-usage</guid>
        <description><![CDATA[
          Apple first launched its App Store in 2008, with just 500 apps on offer. Since then, app markets for mobile and enterprise applications have evolved and flourished. Companies now focus their development efforts on this space, and organizations of all sizes rely increasingly on subscription commerce companies to fulfill essential operations and build modern efficiencies into their routine functions...
        ]]></description>
      </item>
          <item>
        <title>Scaling AppDirect APIs with GraphQL Federation</title>
        <link>https://www.appdirect.com/blog/scaling-appdirect-apis-with-graphql-federation</link>
        <pubDate>Mon, 24 Aug 2020 00:00:00 -0700</pubDate>
        <author>Sébastien Lavoie-Courchesne</author>
        <guid>https://www.appdirect.com/blog/scaling-appdirect-apis-with-graphql-federation</guid>
        <description><![CDATA[
          Seeing more and more companies going headless with GraphQL, we at AppDirect also feel it’s our future reality. In a world where third-party developers want to integrate their products in our platform, giving them access to a highly flexible API seems like the way to go.
For the past few months, our team has been working intensively to implement new microservices to expose a GraphQL endpoint allow...
        ]]></description>
      </item>
          <item>
        <title>Resilience in Turbulent Times: Why Software Ecosystems Are More Essential Than Ever</title>
        <link>https://www.appdirect.com/blog/resilience-in-turbulent-times-why-software-ecosystems-are-more-essential-than-ever</link>
        <pubDate>Mon, 24 Aug 2020 00:00:00 -0700</pubDate>
        <author>Ideas @ AppDirect</author>
        <guid>https://www.appdirect.com/blog/resilience-in-turbulent-times-why-software-ecosystems-are-more-essential-than-ever</guid>
        <description><![CDATA[
          It&#039;s no secret that software ecosystems are a critical component of a successful digital strategy. In fact, they are on track to generate $60 trillion in revenue by 2025, or more than 30 percent of global corporate revenue. What may be surprising, however, is just how much value they can provide in an economy that is struggling with the lingering effects of a global pandemic, where many businesses...
        ]]></description>
      </item>
          <item>
        <title>Cloud Computing: The Future of Technology</title>
        <link>https://www.appdirect.com/blog/cloud-computing-the-future-of-technology</link>
        <pubDate>Fri, 21 Aug 2020 16:18:00 -0700</pubDate>
        <author>Nicole Lim</author>
        <guid>https://www.appdirect.com/blog/cloud-computing-the-future-of-technology</guid>
        <description><![CDATA[
          Although cloud computing technology was invented in the 2000s, it’s only fairly recently begun gaining popularity in many industries. 
Businesses now recognize how cloud computing enhances security, allows for big data collection and storage, and is easily scalable. This may be why as of 2018, about 81% of businesses with 1,000 or more employees used multi-cloud strategies in their processes and ...
        ]]></description>
      </item>
          <item>
        <title>What Is the Subscription Commerce Business Model?</title>
        <link>https://www.appdirect.com/blog/what-is-the-subscription-commerce-business-model</link>
        <pubDate>Tue, 18 Aug 2020 16:50:00 -0700</pubDate>
        <author>Nicole Lim</author>
        <guid>https://www.appdirect.com/blog/what-is-the-subscription-commerce-business-model</guid>
        <description><![CDATA[
          Subscription commerce is the practice of selling services or products to customers on a recurring basis. B2B subscription commerce allows businesses to sell their products and services in a way that’s more convenient for their enterprise customers. This can involve sending the same physical products each month to customers, providing them with new products they may not have tried otherwise, or per...
        ]]></description>
      </item>
          <item>
        <title>Can You Use B2C Strategies to Improve Your B2B Marketing Efforts?</title>
        <link>https://www.appdirect.com/blog/can-you-use-b2c-strategies-to-improve-your-b2b-marketing-efforts</link>
        <pubDate>Thu, 13 Aug 2020 23:07:00 -0700</pubDate>
        <author>Nicole Lim</author>
        <guid>https://www.appdirect.com/blog/can-you-use-b2c-strategies-to-improve-your-b2b-marketing-efforts</guid>
        <description><![CDATA[
          Business-to-business (B2B) marketing is when a business targets other businesses as potential customers. With business-to-consumer (B2C) marketing, a business targets consumers to purchase their products or services. 
While these sales strategies have two different audiences in mind, there are some similarities between B2B and B2C campaigns. By tapping into some tried and true B2C marketing strat...
        ]]></description>
      </item>
          <item>
        <title>How to Troubleshoot Urgent Production Issues</title>
        <link>https://www.appdirect.com/blog/how-to-troubleshoot-urgent-production-issues</link>
        <pubDate>Wed, 05 Aug 2020 09:59:00 -0700</pubDate>
        <author>Jean-Philippe Boudreault</author>
        <guid>https://www.appdirect.com/blog/how-to-troubleshoot-urgent-production-issues</guid>
        <description><![CDATA[
          If you work with software, sooner or later you will run into a production issue. They happen to the best of developers and engineers, but what matters most is how you address them once they arise. 
As a recent article explains, &quot;One of the biggest misconceptions about troubleshooting systems is that it requires deep, specific technical knowledge to locate and solve production issues. This assumpt...
        ]]></description>
      </item>
          <item>
        <title>How the Cloud Is Transforming the Education Sector</title>
        <link>https://www.appdirect.com/blog/how-the-cloud-is-transforming-the-education-sector</link>
        <pubDate>Mon, 03 Aug 2020 16:26:00 -0700</pubDate>
        <author>Nicole Lim</author>
        <guid>https://www.appdirect.com/blog/how-the-cloud-is-transforming-the-education-sector</guid>
        <description><![CDATA[
          Cloud computing is responsible for multiple changes to several industries, some of which aren’t directly related to technology itself. With cloud-based applications, businesses in various sectors are experiencing increased flexibility and accessibility while reducing costs.
These advancements may also shape important industries that affect everyday life, including education. Cloud technology has ...
        ]]></description>
      </item>
          <item>
        <title>The Benefits of Cloud Computing</title>
        <link>https://www.appdirect.com/blog/the-benefits-of-cloud-computing</link>
        <pubDate>Tue, 28 Jul 2020 16:59:00 -0700</pubDate>
        <author>Nicole Lim</author>
        <guid>https://www.appdirect.com/blog/the-benefits-of-cloud-computing</guid>
        <description><![CDATA[
          Cloud computing is an increasingly popular method of saving data and utilizing external processing power. Cloud services may be either public or private and involve non-local data management on external servers where said data is virtually compartmentalized using software. While any method of data storage has its downfalls, cloud computing is ultimately no less secure than on-premise data manageme...
        ]]></description>
      </item>
          <item>
        <title>The 3 Biggest Myths About B2B Marketplaces</title>
        <link>https://www.appdirect.com/blog/b2b-marketplace-myths</link>
        <pubDate>Mon, 27 Jul 2020 09:58:00 -0700</pubDate>
        <author>Ideas @ AppDirect</author>
        <guid>https://www.appdirect.com/blog/b2b-marketplace-myths</guid>
        <description><![CDATA[
          When Dell Computer launched its business-to-business (B2B) marketplace in 2001, the company hoped to increase traffic to its website and improve sales by aggregating goods and services for business buyers in a one-stop. Just four months in, however, the marketplace was shuttered after signing up only three major suppliers and failing to ignite interest among business customers.
But what many hail...
        ]]></description>
      </item>
          <item>
        <title>How to Modernize a Legacy System in Your Business</title>
        <link>https://www.appdirect.com/blog/how-to-modernize-a-legacy-system-in-your-business</link>
        <pubDate>Mon, 20 Jul 2020 16:06:00 -0700</pubDate>
        <author>Nicole Lim</author>
        <guid>https://www.appdirect.com/blog/how-to-modernize-a-legacy-system-in-your-business</guid>
        <description><![CDATA[
          A legacy system is an IT system that uses outdated technology or fails to match the efficiency and operational potential of a newer system. Unfortunately, it is also considered critical to a business, and helps managers and employees with their daily tasks. 
Legacy systems can hold companies back, creating inefficiencies in the workplace and slowing down innovation. There are a few essential step...
        ]]></description>
      </item>
          <item>
        <title>The Ultimate Guide to Business Process Automation</title>
        <link>https://www.appdirect.com/blog/the-ultimate-guide-to-business-process-automation</link>
        <pubDate>Tue, 07 Jul 2020 09:39:00 -0700</pubDate>
        <author>Nicole Lim</author>
        <guid>https://www.appdirect.com/blog/the-ultimate-guide-to-business-process-automation</guid>
        <description><![CDATA[
          cceed, it’s crucial to learn more about business process automation and how it can benefit you, your employees, and your organization as a whole.
What Is Business Process Automation?
Business process automation involves the use of technology to handle business processes, tasks, and workflows. Often covered under the umbrella of digital transformation, BPA automates repetitive, simple, or monoton...
        ]]></description>
      </item>
          <item>
        <title>Many Buyers Don&#039;t Know Where to Turn. Here&#039;s How to Gain Their Trust with Your Digital Marketplace.</title>
        <link>https://www.appdirect.com/blog/how-to-gain-trust-with-your-digital-marketplace</link>
        <pubDate>Mon, 06 Jul 2020 07:41:00 -0700</pubDate>
        <author>Ideas @ AppDirect</author>
        <guid>https://www.appdirect.com/blog/how-to-gain-trust-with-your-digital-marketplace</guid>
        <description><![CDATA[
          In this guest post, Jordan Wahl, Content Marketing Manager at G2, explains why trust is so important for driving sales at digital marketplaces.
The number of companies that shop online for remote work solutions has been on the rise, but the search has taken on a new level of urgency. Instead of a nice-to-have, these tools are now a must for business survival. With so much at stake, companies don’...
        ]]></description>
      </item>
          <item>
        <title>How to Overcome Challenges in Your Go-to-Market Strategy</title>
        <link>https://www.appdirect.com/blog/how-to-overcome-challenges-in-your-go-to-market-strategy</link>
        <pubDate>Wed, 01 Jul 2020 14:14:00 -0700</pubDate>
        <author>Nicole Lim</author>
        <guid>https://www.appdirect.com/blog/how-to-overcome-challenges-in-your-go-to-market-strategy</guid>
        <description><![CDATA[
          Launching a digital service on an online marketplace can be overwhelming. However, with an effective go-to-market (GTM) strategy, you can gain a competitive advantage while providing excellent customer service. GTM strategies can have other benefits for your product launch, including:

Creating awareness;Converting prospects;Maximizing market share;Reinforcing brand position;Creating a unique va...
        ]]></description>
      </item>
          <item>
        <title>How the Popularity of Subscription Services Has Revolutionized Commerce</title>
        <link>https://www.appdirect.com/blog/how-the-popularity-of-subscription-services-has-revolutionized-commerce</link>
        <pubDate>Mon, 29 Jun 2020 16:43:00 -0700</pubDate>
        <author>Nicole Lim</author>
        <guid>https://www.appdirect.com/blog/how-the-popularity-of-subscription-services-has-revolutionized-commerce</guid>
        <description><![CDATA[
          Subscription commerce has made waves across a variety of platforms. Digital commerce services, such as classes, movies, music, and software applications are now widely available as subscription services. Below, you can learn more about the subscription commerce model, why it works for businesses and consumers, and the future of such services. 
What Is the Subscription Commerce Model?
The subscri...
        ]]></description>
      </item>
          <item>
        <title>SaaS: Advantages of Software as a Service and Why You Should Choose it for Your Business</title>
        <link>https://www.appdirect.com/blog/saas-advantages-of-software-as-a-service-and-why-you-should-choose-it-for-your-business</link>
        <pubDate>Thu, 25 Jun 2020 13:58:00 -0700</pubDate>
        <author>Nicole Lim</author>
        <guid>https://www.appdirect.com/blog/saas-advantages-of-software-as-a-service-and-why-you-should-choose-it-for-your-business</guid>
        <description><![CDATA[
          Software-as-a-service (SaaS) is a way of delivering cloud-based applications and software. Instead of downloading an application to your computer, the provider hosts it for you, allowing you to access it via a web browser. SaaS works more like renting something rather than purchasing it outright. Instead of paying for the infrastructure and staff needed to manage software, you’re just paying for t...
        ]]></description>
      </item>
          <item>
        <title>6 Support Channels to Improve Your Customer Service</title>
        <link>https://www.appdirect.com/blog/6-support-channels-to-improve-your-customer-service</link>
        <pubDate>Wed, 24 Jun 2020 08:16:00 -0700</pubDate>
        <author>Ideas @ AppDirect</author>
        <guid>https://www.appdirect.com/blog/6-support-channels-to-improve-your-customer-service</guid>
        <description><![CDATA[
          The need to provide excellent customer experiences has indisputably never been as important as it is in today’s consumer-driven world.
According to Bain &amp; Company, a customer is four times more likely to take their business to a competitor if a problem they incur with your brand is service-related versus price-related. Considering how much time and money you put into acquiring these customers in ...
        ]]></description>
      </item>
          <item>
        <title>7 Telecom Companies Disrupting the CSP Industry Through Digital Transformation—and How You Can Too</title>
        <link>https://www.appdirect.com/blog/7-telecom-companies-disrupting-the-csp-industry-and-how-you-can-too</link>
        <pubDate>Wed, 10 Jun 2020 08:30:00 -0700</pubDate>
        <author>Ideas @ AppDirect</author>
        <guid>https://www.appdirect.com/blog/7-telecom-companies-disrupting-the-csp-industry-and-how-you-can-too</guid>
        <description><![CDATA[
          Disruption is now a fact of life for communications service providers (CSPs). In fact, the CSP sector sits near the top of the list of industries facing disruption from digital technologies, second only to media. For today’s CSPs the question isn’t how to avoid disruption, but how to plan and execute strategies to respond to it.
The good news is that there are an almost limitless number of ways t...
        ]]></description>
      </item>
          <item>
        <title>Three Ways SaaS Vendors Can Start Monetizing Their Software Ecosystems</title>
        <link>https://www.appdirect.com/blog/three-ways-saas-vendors-can-start-monetizing-their-software-ecosystems</link>
        <pubDate>Mon, 08 Jun 2020 00:00:00 -0700</pubDate>
        <author>Ideas @ AppDirect</author>
        <guid>https://www.appdirect.com/blog/three-ways-saas-vendors-can-start-monetizing-their-software-ecosystems</guid>
        <description><![CDATA[
          If you look five years into the future, will your business model be the same as it is today? If you answered no, you’re in good company—76 percent of business leaders say that their go-to-market models will be unrecognizable within that timeframe. What’s driving such significant change in the way companies operate? Software ecosystems. 
For a real-world example of the power of software ecosystems...
        ]]></description>
      </item>
          <item>
        <title>Public or Private Cloud: Which Is Best for Application Marketplaces?</title>
        <link>https://www.appdirect.com/blog/public-or-private-cloud-which-is-best-for-application-marketplaces</link>
        <pubDate>Thu, 04 Jun 2020 00:00:00 -0700</pubDate>
        <author>Gretchen Dukowitz</author>
        <guid>https://www.appdirect.com/blog/public-or-private-cloud-which-is-best-for-application-marketplaces</guid>
        <description><![CDATA[
          Cloud computing offers almost limitless possibilities for innovation and growth. It also provides fodder for endless debates about the pros and cons of hosted and on-premise software deployments. In one corner, you have the advocates of hosting software in the public cloud, who say that it offers better flexibility and scalability. In the other corner, you have proponents of private, on-premise de...
        ]]></description>
      </item>
          <item>
        <title>How to Select the Right Marketplace Platform Provider</title>
        <link>https://www.appdirect.com/blog/how-to-select-the-right-marketplace-platform-provider</link>
        <pubDate>Wed, 03 Jun 2020 00:00:00 -0700</pubDate>
        <author>Ideas @ AppDirect</author>
        <guid>https://www.appdirect.com/blog/how-to-select-the-right-marketplace-platform-provider</guid>
        <description><![CDATA[
          Few would argue that investing in digital commerce technology is a bad idea, especially now, when a superior digital experience can be a true differentiator. However, for companies looking to upgrade their commerce systems, legacy technology is a huge barrier. Even for companies that were “born in the cloud,” it is simply too expensive to rip out and start over. 
That’s one reason why selecting t...
        ]]></description>
      </item>
          <item>
        <title>What Is Cloud Migration? Everything You Need to Know for Your Business</title>
        <link>https://www.appdirect.com/blog/what-is-cloud-migration-everything-you-need-to-know-for-your-business</link>
        <pubDate>Mon, 01 Jun 2020 22:28:00 -0700</pubDate>
        <author>Nicole Lim</author>
        <guid>https://www.appdirect.com/blog/what-is-cloud-migration-everything-you-need-to-know-for-your-business</guid>
        <description><![CDATA[
          Cloud migration is the process of moving files and other data from internal databases to remote, often third-party servers and systems that are subsequently accessed through the internet. There are many benefits to adopting cloud computing, including access to more powerful resources and advanced hardware or software; knowing your data is protected even if local computers are damaged; ease of retr...
        ]]></description>
      </item>
          <item>
        <title>Why Marketplace Redesigns Are a Must, and How to Do Them Effectively</title>
        <link>https://www.appdirect.com/blog/why-marketplace-redesigns-are-a-must-and-how-to-do-them-effectively</link>
        <pubDate>Mon, 18 May 2020 00:00:00 -0700</pubDate>
        <author>Shideh Rahmanian</author>
        <guid>https://www.appdirect.com/blog/why-marketplace-redesigns-are-a-must-and-how-to-do-them-effectively</guid>
        <description><![CDATA[
          Business buyers have long been accustomed to slick digital experiences in their personal lives and that exposure is shaping their expectations of what commercial interactions should look like. If your marketplace does not offer an easy, intuitive shopping experience—like Amazon.com—customers will simply take their business elsewhere. Having the right product assortment in your marketplace is criti...
        ]]></description>
      </item>
          <item>
        <title>Customer Analytics: What It Is and What You Can Learn From It</title>
        <link>https://www.appdirect.com/blog/customer-analytics-what-it-is-and-what-you-can-learn-from-it</link>
        <pubDate>Thu, 14 May 2020 15:19:00 -0700</pubDate>
        <author>Nicole Lim</author>
        <guid>https://www.appdirect.com/blog/customer-analytics-what-it-is-and-what-you-can-learn-from-it</guid>
        <description><![CDATA[
          When you own a business — or are thinking of starting one — one of the first considerations should be who your customers are/will be, and how best to reach them. When you analyze customer data, you can better allocate your resources, product, and time towards reaching those customers with your marketing message, and subsequently retaining those customers for repeat business. 
What Is Customer Ana...
        ]]></description>
      </item>
          <item>
        <title>Mobilizing a Disaster Plan for Customer Support</title>
        <link>https://www.appdirect.com/blog/mobilizing-a-disaster-plan-for-customer-support</link>
        <pubDate>Wed, 13 May 2020 00:00:00 -0700</pubDate>
        <author>Ideas @ AppDirect</author>
        <guid>https://www.appdirect.com/blog/mobilizing-a-disaster-plan-for-customer-support</guid>
        <description><![CDATA[
          During the COVID-19 pandemic, customer service and support teams face a double set of challenges. First is adapting operations to new work-from-home models while minimizing any impact to quality and efficiency of service. Second is quickly pivoting to help customers with new types of issues as they cope with change and uncertainty in their business and work environments.  
As the “next normal” co...
        ]]></description>
      </item>
          <item>
        <title>Why SaaS Will Thrive in a Remote Work Economy</title>
        <link>https://www.appdirect.com/blog/why-saas-will-thrive-in-a-remote-work-economy</link>
        <pubDate>Mon, 27 Apr 2020 09:48:00 -0700</pubDate>
        <author>Nicole Lim</author>
        <guid>https://www.appdirect.com/blog/why-saas-will-thrive-in-a-remote-work-economy</guid>
        <description><![CDATA[
          The new working-from-home economy that was spurred by the COVID-19 pandemic may be here to stay. According to this research from Stanford, in 2020, 42% of the U.S. labor force worked from home full-time. Remote work was novel before the pandemic, and some employers had reservations about the effectiveness of an at-home labor force. 
However, with the advent of remote work options specifically put...
        ]]></description>
      </item>
          <item>
        <title>Vodafone Shares a Blueprint for How Providers Can Help Business Customers Fight Disruption</title>
        <link>https://www.appdirect.com/blog/vodafone-shares-a-blueprint-for-how-providers-can-help-business-customers-fight-disruption</link>
        <pubDate>Thu, 23 Apr 2020 09:48:00 -0700</pubDate>
        <author>Ideas @ AppDirect</author>
        <guid>https://www.appdirect.com/blog/vodafone-shares-a-blueprint-for-how-providers-can-help-business-customers-fight-disruption</guid>
        <description><![CDATA[
          As the COVID-19 pandemic has swept across the globe, telecom providers have gone above and beyond to help ensure that vital communication networks and digital services remain online, even in the face of unprecedented demand. For many businesses, especially small to medium-sized companies, these solutions have been a lifeline as their organizations have made the transition to remote work.
But as w...
        ]]></description>
      </item>
          <item>
        <title>What Is a Private Cloud?</title>
        <link>https://www.appdirect.com/blog/what-is-a-private-cloud</link>
        <pubDate>Wed, 22 Apr 2020 09:17:00 -0700</pubDate>
        <author>Nicole Lim</author>
        <guid>https://www.appdirect.com/blog/what-is-a-private-cloud</guid>
        <description><![CDATA[
          Many businesses have moved their electronic apps, systems, and resources to a cloud environment, an infrastructure that is owned and managed by a cloud provider. It allows a business to run and deploy software applications with the added benefits of security and accessibility. Customers can use cloud marketplaces to find, purchase, and manage cloud-based applications. There are four different type...
        ]]></description>
      </item>
          <item>
        <title>5 Ways to Crack the Code for B2B Subscription Commerce Success</title>
        <link>https://www.appdirect.com/blog/5-ways-to-crack-the-code-for-b2b-subscription-commerce-success</link>
        <pubDate>Tue, 14 Apr 2020 16:14:00 -0700</pubDate>
        <author>Ideas @ AppDirect</author>
        <guid>https://www.appdirect.com/blog/5-ways-to-crack-the-code-for-b2b-subscription-commerce-success</guid>
        <description><![CDATA[
          Is there anything left to learn about subscription commerce? The subscription model we&#039;re most familiar with today has been around for more than two decades. In fact, Netflix, long considered an industry pioneer, launched its first monthly subscription product back in 1999. 
But now, as subscription commerce sweeps across the business world, it is becoming more complex—and presenting more complex...
        ]]></description>
      </item>
          <item>
        <title>B2B Subscription Commerce Is on the Rise. Here&#039;s the One Thing You Need to Know.</title>
        <link>https://www.appdirect.com/blog/b2b-subscription-commerce-is-on-the-rise-heres-the-one-thing-you-need-to-know</link>
        <pubDate>Tue, 14 Apr 2020 15:43:00 -0700</pubDate>
        <author>Ideas @ AppDirect</author>
        <guid>https://www.appdirect.com/blog/b2b-subscription-commerce-is-on-the-rise-heres-the-one-thing-you-need-to-know</guid>
        <description><![CDATA[
          
Today, subscription commerce is so common that many of us take it for granted. We use a credit card, for example, to set up an automated, recurring payment for a movie streaming service, and can access movies anytime, month after month—all within a few minutes.
But consumer subscriptions are just one slice of the recurring pie. On the business side, subscriptions for B2B software and services a...
        ]]></description>
      </item>
          <item>
        <title>Three Ways to Help Your Customers Make the Transition to Remote Work</title>
        <link>https://www.appdirect.com/blog/three-ways-to-help-your-customers-make-the-transition-to-remote-work</link>
        <pubDate>Mon, 06 Apr 2020 08:00:00 -0700</pubDate>
        <author>Ideas @ AppDirect</author>
        <guid>https://www.appdirect.com/blog/three-ways-to-help-your-customers-make-the-transition-to-remote-work</guid>
        <description><![CDATA[
          Over the past few weeks, an unprecedented shift has rocked the business world: Remote work, once considered a nice employee perk, has become an absolute must-have for business continuity. For many technology providers, the skyrocketing demand for remote work tools has sparked a rush to get cloud-based email, video conferencing, chat, office productivity, and other telecommuting essentials into the...
        ]]></description>
      </item>
          <item>
        <title>7 Signs It&#039;s Time to Upgrade Technology for Your Business</title>
        <link>https://www.appdirect.com/blog/7-signs-its-time-to-upgrade-technology-for-your-business</link>
        <pubDate>Thu, 26 Mar 2020 16:10:00 -0700</pubDate>
        <author>Nicole Lim</author>
        <guid>https://www.appdirect.com/blog/7-signs-its-time-to-upgrade-technology-for-your-business</guid>
        <description><![CDATA[
          Technology can be designed to help your business, making it easier to streamline processes and procedures, collect data, and communicate with employees or customers. If you don’t have technology integrated into your business or the legacy systems you currently use are holding you back, it may be time for an upgrade. 
Whether you provide subscription services through a digital commerce platform an...
        ]]></description>
      </item>
          <item>
        <title>What Is Productization?</title>
        <link>https://www.appdirect.com/blog/what-is-productization</link>
        <pubDate>Tue, 17 Mar 2020 16:34:00 -0700</pubDate>
        <author>Nicole Lim</author>
        <guid>https://www.appdirect.com/blog/what-is-productization</guid>
        <description><![CDATA[
          As more businesses make the shift toward remote work and digital commerce platforms, productization can be a valuable process for any retail or service-based business. Productizing can refer to developing a new product or service for the market, or it can refer to the packaging and marketing of a service to make it easier to discover, understand, compare, and ultimately purchase. An example of pro...
        ]]></description>
      </item>
          <item>
        <title>Fixed Wireless - SLA Backed Solutions For Primary And Backup Connectivity</title>
        <link>https://www.appdirect.com/blog/fixed-wireless-sla-backed-solutions-for-primary-and-backup-connectivity</link>
        <pubDate>Wed, 11 Mar 2020 15:02:00 -0700</pubDate>
        <author>cory.dzbinski@appsmart.com</author>
        <guid>https://www.appdirect.com/blog/fixed-wireless-sla-backed-solutions-for-primary-and-backup-connectivity</guid>
        <description><![CDATA[
          How does fixed wireless work?Fixed wireless is Line of Sight (LoS) technology that uses FCC regulated microwave and mmWave (Millimeter Wave) frequencies to transmit large amounts of data wirelessly between two fixed points (i.e. radios). How is fixed wireless different from other connections?Fixed wireless provides SLA-backed data connections that are quickly deployed, easily scalable, and highly ...
        ]]></description>
      </item>
          <item>
        <title>Quick Guide to Selling SD-WAN</title>
        <link>https://www.appdirect.com/blog/quick-guide-to-selling-sd-wan</link>
        <pubDate>Fri, 06 Mar 2020 07:39:00 -0800</pubDate>
        <author>cory.dzbinski@appsmart.com</author>
        <guid>https://www.appdirect.com/blog/quick-guide-to-selling-sd-wan</guid>
        <description><![CDATA[
          What Advantages Does SD-WAN Have Over Legacy Technologies?SD-WAN networks can be streamlined for all traffic traveling through the link, or optimized for specific types of traffic. All of these features and configurations are typically managed through a cloud based console. SD-WAN enables enterprises to move away from a legacy MPLS network, to a modern network that is global, secure, agile, and af...
        ]]></description>
      </item>
          <item>
        <title>IoT - Asset Management And Tracking Made Easy With Cloud</title>
        <link>https://www.appdirect.com/blog/iot-asset-management-and-tracking-made-easy</link>
        <pubDate>Wed, 19 Feb 2020 10:05:00 -0800</pubDate>
        <author>cory.dzbinski@appsmart.com</author>
        <guid>https://www.appdirect.com/blog/iot-asset-management-and-tracking-made-easy</guid>
        <description><![CDATA[
          IoT ManagementIoT devices have proliferated our homes and businesses. These devices are typically self-sufficient, however, they still need to be regularly monitored and managed to make sure they stay secure, and continue doing the job they&#039;re intended to do. For medium size and enterprise level opportunities, how can this be accomplished efficiently, with all the devices and facets that make up a...
        ]]></description>
      </item>
          <item>
        <title>Public VS Private VS Hybrid Cloud</title>
        <link>https://www.appdirect.com/blog/public-vs-private-vs-hybrid-cloud</link>
        <pubDate>Fri, 31 Jan 2020 07:22:00 -0800</pubDate>
        <author>cory.dzbinski@appsmart.com</author>
        <guid>https://www.appdirect.com/blog/public-vs-private-vs-hybrid-cloud</guid>
        <description><![CDATA[
          Public Cloud
With a public cloud, all hardware, software, and other supporting infrastructure is owned and managed by the cloud provider. You share the same computing hardware, storage, and network devices with other organizations or cloud tenants. Most often you&#039;re subscribing to a virtualized environment that separates your compute from other subscribers.
Utility model: Public clouds generally o...
        ]]></description>
      </item>
          <item>
        <title>Do your cloud vendors continue to earn your business?</title>
        <link>https://www.appdirect.com/blog/do-your-cloud-vendors-continue-to-earn-your-business</link>
        <pubDate>Thu, 23 Jan 2020 16:13:00 -0800</pubDate>
        <author>cory.dzbinski@appsmart.com</author>
        <guid>https://www.appdirect.com/blog/do-your-cloud-vendors-continue-to-earn-your-business</guid>
        <description><![CDATA[
          Building relationships in the Cloud
Many business seek the help of trusted partners, not only for making the transition to cloud, but to help manage cloud services throughout their life-cycle. And though working with virtually any cloud vendor may accomplish this at first, companies and partners need to be able to recognize signifiers of quality, lasting relationships.
Does the vendor maintain sup...
        ]]></description>
      </item>
          <item>
        <title>The energy technology convergence</title>
        <link>https://www.appdirect.com/blog/the-energy-technology-convergence</link>
        <pubDate>Thu, 21 Nov 2019 10:44:00 -0800</pubDate>
        <author>cory.dzbinski@appsmart.com</author>
        <guid>https://www.appdirect.com/blog/the-energy-technology-convergence</guid>
        <description><![CDATA[
          What is technology convergence?  
A great example is how our phones have integrated many parts of our lives. We now use a small handheld device to not only call people, but for email, messaging, maps, playing music, watching videos, playing video games, taking pictures, shopping, and more. Technology convergence combines products and services, with a platform that makes them possible. 
How has ene...
        ]]></description>
      </item>
          <item>
        <title>Cloud has created new expectations for customer service</title>
        <link>https://www.appdirect.com/blog/cloud-has-created-new-expectations-for-customer-service</link>
        <pubDate>Thu, 14 Nov 2019 13:28:00 -0800</pubDate>
        <author>cory.dzbinski@appsmart.com</author>
        <guid>https://www.appdirect.com/blog/cloud-has-created-new-expectations-for-customer-service</guid>
        <description><![CDATA[
          Customers have shifted to new expectationsThe customer service landscape has been shifting for a few years. The rapid growth of technology has also fostered new expectations when it comes to customer service. We’re now in the era of the customer.
Companies lost 75 billion in 2017 alone, due to customers switching to competitors due to bad service. And customers are vocal about it. An incredible on...
        ]]></description>
      </item>
          <item>
        <title>Staying connected to your SaaS requires the right cloud connectivity</title>
        <link>https://www.appdirect.com/blog/staying-connected-to-your-saas-requires-the-right-cloud-connectivity</link>
        <pubDate>Fri, 01 Nov 2019 09:51:00 -0700</pubDate>
        <author>cory.dzbinski@appsmart.com</author>
        <guid>https://www.appdirect.com/blog/staying-connected-to-your-saas-requires-the-right-cloud-connectivity</guid>
        <description><![CDATA[
          Centralized IT in a distributed worldIn a cloud based world, connectivity has a symbiotic relationship with SaaS. That&#039;s why the right connection makes all the difference. Without the right connection, the negative business impact of connectivity downtime is at an all time high. 
99% of businesses suffer business impact from network interruptions. 75% experience network interruptions several times...
        ]]></description>
      </item>
          <item>
        <title>AppDirect Partners with G2 to Offer G2 Ratings and Reviews Through the Add-On Store</title>
        <link>https://www.appdirect.com/blog/appdirect-partners-with-g2-to-offer-g2-ratings-and-reviews-through-the-add-on-store</link>
        <pubDate>Wed, 25 Sep 2019 07:00:00 -0700</pubDate>
        <author>Ideas @ AppDirect</author>
        <guid>https://www.appdirect.com/blog/appdirect-partners-with-g2-to-offer-g2-ratings-and-reviews-through-the-add-on-store</guid>
        <description><![CDATA[
          Last week at AppDirect&#039;s annual Engage summit, we announced a new partnership with G2, the world’s largest tech marketplace where businesses can discover, review, and manage technology. In this guest post, Aubyn Casady, Senior Product Marketing Manager at G2, talks more about what the partnership means for our shared customers.

The clock is ticking: Online marketplace revenue is expected to dou...
        ]]></description>
      </item>
          <item>
        <title>Why IoT needs SD-WAN connectivity</title>
        <link>https://www.appdirect.com/blog/why-iot-needs-sd-wan-connectivity</link>
        <pubDate>Thu, 19 Sep 2019 13:47:00 -0700</pubDate>
        <author>cory.dzbinski@appsmart.com</author>
        <guid>https://www.appdirect.com/blog/why-iot-needs-sd-wan-connectivity</guid>
        <description><![CDATA[
          The Internet of Things is rapidly expanding it&#039;s reach. Soon there will be few devices untouched by this movement in connectivity. How can these devices achieve critical performance across a public Internet? 
 SD-WAN may have the answer.

Separate technologies
The Internet of Things has been a long time in the making. As devices get smaller and more powerful, natural progression and evolution of c...
        ]]></description>
      </item>
          <item>
        <title>On-Net vs. Off-Net</title>
        <link>https://www.appdirect.com/blog/net-vs-off-net</link>
        <pubDate>Thu, 05 Sep 2019 10:48:00 -0700</pubDate>
        <author>cory.dzbinski@appsmart.com</author>
        <guid>https://www.appdirect.com/blog/net-vs-off-net</guid>
        <description><![CDATA[
          Background
On-Net VS Off-Net (On-Network/Off-Network) is most easily understood if we think back to cellular service a decade ago. 
Your mobile plan had a home area where all of your calls were free and your service worked best. You typically also had coverage outside of your home area where calls weren&#039;t free and service could be spotty. If you were within this outside area, it was known as &quot;roam...
        ]]></description>
      </item>
          <item>
        <title>WTG Integrates with AppSmart, Relaunches with Platform that Delivers Pioneering Technology to Agent Channel</title>
        <link>https://www.appdirect.com/blog/wtg-integrates-with-appsmart</link>
        <pubDate>Wed, 04 Sep 2019 06:00:00 -0700</pubDate>
        <author>van.murray@appsmart.com</author>
        <guid>https://www.appdirect.com/blog/wtg-integrates-with-appsmart</guid>
        <description><![CDATA[
          The first-of-its-kind merger combines a telecom master agent and a cloud service provider to offer channel expertise and the most diverse portfolio of business solutions.
SAN FRANCISCO, CALIF., SEPTEMBER 4TH, 2019 — AppSmart, the channel-led, one-stop shop for all B2B technology services, today announced that it has completed the integration of master agent WTG (World Telecom Group) into its compa...
        ]]></description>
      </item>
          <item>
        <title>Three Critical Steps to Make a Successful Move from Product to Platform</title>
        <link>https://www.appdirect.com/blog/three-critical-steps-to-make-a-successful-move-from-product-to-platform</link>
        <pubDate>Mon, 19 Aug 2019 08:00:00 -0700</pubDate>
        <author>Dan Saks</author>
        <guid>https://www.appdirect.com/blog/three-critical-steps-to-make-a-successful-move-from-product-to-platform</guid>
        <description><![CDATA[
          As digital transformation has gone from buzzword to mission-critical business strategy, many organizations have tried, with varying degrees of success, to put digital technologies at the core of their operations. Some have succeeded; many others have failed. What sets these companies apart? I believe the answer is simple: platforms and ecosystems.In fact, the results of our recent survey revealed ...
        ]]></description>
      </item>
          <item>
        <title>AppDirect and Coveo Team Up to Bring AI to Subscription Commerce</title>
        <link>https://www.appdirect.com/blog/appdirect-and-coveo-team-up-to-bring-ai-to-subscription-commerce</link>
        <pubDate>Wed, 26 Jun 2019 08:00:00 -0700</pubDate>
        <author>Gretchen Dukowitz</author>
        <guid>https://www.appdirect.com/blog/appdirect-and-coveo-team-up-to-bring-ai-to-subscription-commerce</guid>
        <description><![CDATA[
          This year, global spending on public cloud services and infrastructure is forecast to hit $210 billion, almost 24 percent higher than the 2018 total. By 2022, that figure is projected to reach $370 billion. Clearly, companies have a strong and growing appetite for cloud-based applications.
Is this growth as strong as it could be? There&#039;s one big reason to think that it&#039;s not: Today, there are sim...
        ]]></description>
      </item>
          <item>
        <title>Introducing Nimble 5.0</title>
        <link>https://www.appdirect.com/blog/introducing-nimble-5-0</link>
        <pubDate>Wed, 19 Jun 2019 16:00:00 -0700</pubDate>
        <author>lyndsey.clevesy@appsmart.com</author>
        <guid>https://www.appdirect.com/blog/introducing-nimble-5-0</guid>
        <description><![CDATA[
          The Nimble 5.0 release delivers a set of powerful enhancements centered on the CRM basics that dramatically improve team relationship management across the organization, including an updated contact record, granular activity tracking, contact privacy, and integrations with Office 365, Power BI, and Azure. 
Here’s a list of what’s included:
Team Relationship Manager powered by two-way sync with h...
        ]]></description>
      </item>
          <item>
        <title>Schneider Electric Chooses AppDirect to Power Its Exchange Ecosystem Marketplace</title>
        <link>https://www.appdirect.com/blog/schneider-electric-chooses-appdirect-to-power-its-exchange-ecosystem-marketplace</link>
        <pubDate>Mon, 15 Apr 2019 07:51:00 -0700</pubDate>
        <author>Andy Ellerhorst</author>
        <guid>https://www.appdirect.com/blog/schneider-electric-chooses-appdirect-to-power-its-exchange-ecosystem-marketplace</guid>
        <description><![CDATA[
          Few companies can say that they&#039;ve been at the forefront of innovation for almost 200 years, but Schneider Electric is one of them. Founded in 1836, the company has introduced numerous innovations over the decades. Last week at Hannover Messe, it launched another: Schneider Electric Exchange, the world’s first cross-industry open ecosystem dedicated to solving real-world sustainability and efficie...
        ]]></description>
      </item>
          <item>
        <title>Alaska Communications Selects AppDirect to Power Its SMB Marketplace</title>
        <link>https://www.appdirect.com/blog/alaska-communications-selects-appdirect-to-power-its-smb-marketplace</link>
        <pubDate>Wed, 10 Apr 2019 08:00:00 -0700</pubDate>
        <author>Andy Ellerhorst</author>
        <guid>https://www.appdirect.com/blog/alaska-communications-selects-appdirect-to-power-its-smb-marketplace</guid>
        <description><![CDATA[
          For years, small and medium-sized businesses (SMBs) have been enthusiastic adopters of cloud-based applications. In fact, nearly three out of four SMBs—or 73 percent—use cloud in some capacity, and nearly an equal number, 71 percent, plan to increase their investment cloud technologies in the next year.
While SMBs are eager to use more SaaS applications, many don&#039;t have the resources to find the ...
        ]]></description>
      </item>
      </channel>
</rss>
