Discovering What It Takes to Digitally Endure at Engage 2019

By Vanessa Collins / August 26, 2019

Engage 2019 digital endurance

When they launch a business, nearly every founder dreams of what their company will be like in 10, 25, 50, or even 100 years—or more. The reality is that the vast majority won't survive that long. Since 1955, almost nine out of 10 companies have disappeared from the Fortune 500, while the average lifespan of an S&P 500 company is less than 20 years.

What separates the companies that endure for decades from those that don't? As technology continues to drive disruption around the globe, it's a question that's becoming more urgent. So urgent, in fact, that we've made it the theme of Engage 2019, our most important event of the year. 

What separates the companies that endure for decades from those that don't?

All of the sessions for this year's summit will center on this theme—digital endurance—and we're fortunate to have a mix of speakers from across the endurance spectrum. Engage 2019 will feature presenters from storied companies like ABB and Honeywell—with almost 250 years of combined experience between them—as well as innovative upstarts, such as iCIMS and Senzing, that have already made a lasting mark on the digital economy.

Engage covers the big ideas that are driving digital transformation, but it also focuses on best practices that can help companies get to market faster, monetize digital services, and scale around the globe. Our panels and breakout sessions feature digital experts from Kronos, Rogers Communications, Telus, Swisscom, Deutsche Telekom, Softchoice, and more. You can see a full list of featured speakers and companies here.

Engage 2019 is significant in other key ways. Traditionally, Engage is held in San Francisco, but 2019 marks the first year that we're hosting the event in Montreal, Canada. Our company has deep roots in Canada, and we are particularly excited to showcase the thriving technology and business ecosystem in Montreal, and the country as a whole.

We're excited to showcase Montreal's rich technology and business ecosystem.

Finally, this year's event feels all the more special because 2019 is AppDirect's 10-year anniversary. A decade ago, our co-founders launched AppDirect and wondered where we would be in 10 years. Today, we're fortunate that we can say we are the recognized global leader in subscription commerce, and that we're hosting the industry's only dedicated digital economy summit in the place where it all started.

Engage 2019 takes place next month, September 16th through the 18th, at the Fairmont Queen Elizabeth Hotel in Montreal. You can read more about the event and register at our dedicated Engage website. Or, watch the video below to learn more about the event. We look forward to seeing you there!

Vanessa Collins is Field Marketing Manager at AppDirect.