Industry Insights

Delving into Digital Transformation and Cloud Commerce

By Gretchen Dukowitz / Aug 11, 2017

Digital transformation is top of mind for many of today’s business leaders, and to judge from analysts, media, and other thought leaders, the situation is dire. A quick Google search lists more than 3.5 million results for some variation on the phrase 'digital transformation or die.'

There is no need to panic, however; while digital transformation is a critical business need, there is still time to understand the forces that are driving these changes, assess your particular situation, develop a strategy, and execute.

Cloud commerce companies can face unique obstacles, though. Some of the information about digital transformation that is currently available talks generally about change as a concept, but what’s right for a multinational manufacturing company probably won’t apply to regional telecommunications carrier, and vice versa.

That’s why AppDirect has created a series of articles that explore the digital transformation challenges that are specific to companies that are looking to provide cloud services. The full series, “Special Report: Barriers to Digital Transformation - Overcoming the Three Biggest Obstacles to Cloud Service Commerce,” consists of three parts. Part I focuses on the costs associated with application integration; part II discusses the challenges of SaaS market fragmentation; and part III details the complexities of application management.