Events

AppDirect’s Digital Economy Series Brings Industry Innovators to NYC

By Trevor Drewry / May 18, 2018

New York City has always been a global hub for commerce and innovation, which made it an ideal location to host AppDirect’s latest Digital Economy Series event. Held last week at the Parker Hotel just off of Central Park, DESNY featured fresh insights and detailed the latest best practices for succeeding the digital economy.

AppDirect’s co-CEO Dan Saks kicked off the event by detailing the incredible changes that have occurred since the days of mainframe computing in the 1950s, from personal computing, to mobile phones, to the Internet, all the way to today’s digital economy. To be the next digital success story—like Amazon, Netflix, or Airbnb, for example—companies will need to focus on removing friction in the digital transaction process.

To be the next digital success story, companies will need to focus on removing friction in the digital transaction process.

DESNY also featured talks by AppDirect customers, including Intuit, DocuSign, OFI, and Comcast Business. The presentations and panels were centered on success in the digital economy and specific strategies around what it takes to achieve it. Peter Ostroske, founder and CEO of enterprise IT platform OFI, pointed out that “cloud for B2B IT is not slowing down. Focus on value-added services and customer-friendly commercial models.”

In his presentation, John Guillaume, VP of Product Management and Strategy at Comcast Business, talked specifically about best practices for the SMB market. He advised attendees to “target smaller customers with self-serve solutions, create a complete experience for larger volume customers, follow up customer communications, and create simple-to-sell bundles.”

It’s always a privilege for the AppDirect team to bring together digital innovators from around the world and hear about their experiences first-hand. If you weren’t able to join us for DESNY, we’ll be hosting our premier industry event, AppDirect Engage 2018, October 15th through 17th in San Francisco. You can click here to read more about the event and to register. We would love to see you there.

Trevor Drewry is Director of Field Marketing at AppDirect.