News & Updates

AppDirect and Staples: Changing the Way SMBs Buy Software

By Dan Saks / Feb 03, 2013

Staples Blog Post

At AppDirect, you might say that small businesses are part of our company DNA. When we were founded almost four years ago, it was with a vision to help small business owners find and use innovative cloud-based applications so they could do more. Today, we're proud to announce the latest milestone in our mission to enable small business success: the launch of the Staples App Center.

Powered by AppDirect and seamlessly integrated with, the Staples App Center is a fantastic resource for small business owners who are looking for leading software solutions from providers like Google, McAfee, Symantec, Carbonite, and more. Most apps offer free trials and monthly subscriptions, which means businesses can try them risk free.

The Staples App Center represents the joint vision and passion that Staples and AppDirect share for enabling businesses to succeed. Ron Sargent, CEO of Staples, has said that the founding vision for the company was to create a one-stop shop for businesses to find and buy all of the tools they need. At AppDirect, we've continued this vision by helping Staples's customers find and manage powerful cloud-based applications in one convenient place.

Beyond offering convenience, the Staples App Center also stands to completely revolutionize the way that millions of small business owners interact with software. Instead of driving to a local Staples and picking software off of a shelf, business owners will simply visit the App Center, make their selections, and use one username and password to manage them. In short, the Staples App Center will be the first time many small business owners use the cloud, and we’re proud to deliver a first-class user experience that will empower them to achieve more.

Our partnership with Staples—the largest seller of office products and the second largest Internet retailer in the world—marks also our entrance into the retail sector, a new vertical that we are incredibly excited about. The move not only demonstrates true versatility of our marketplace platform, but also our commitment to ongoing innovation.

Read our press release to learn more about the launch, or watch the video that Staples created below. It's a great overview of how the Staples App Center works and all of the great benefits that it delivers to small businesses.