Every year, analysts, industry groups, and companies, release dozens of reports that detail different aspects of small business technology adoption. Each of these provide an interesting angle to the larger story of how small businesses—a critical segment that makes up the bulk of companies in the United States and around the world—are using technology to work more efficiently, grow faster, and do more than ever before.
That’s one reason why we are particularly excited about the release of our latest research, the AppDirect SMB Cloud Service Adoption Report. This new report focuses specifically on the adoption and use of cloud services at small and medium-sized businesses (SMBs) across the United States. How many cloud services do SMBs use? Where do SMBs purchase their cloud services? What do they value most when it comes to selecting cloud services?
These are just a few of the questions that the report tackles, and the insights we’ve discover hold important lessons for service providers, VARs, ISVs—or any company looking to reach SMBs with cloud-based technology solutions. In the coming weeks, we’ll delve into more of these insights both here on the AppDirect blog and on LinkedIn.
Read to dive in? Click below to download the full report.
If you want a sneak peek of the results, you can read the infographic here.
Gretchen Dukowitz is the Content Marketing Editor at AppDirect.