The Total Economic Impact™ of AppDirect AppMarket Webinar with Guest Forrester Consulting

AppDirect, San Francisco, CA

Wed 20 Feb

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Once considered a novel way to sell, application marketplaces are now recognized as an essential part of an effective digital go-to-market strategy. But what is the return on investment for a marketplace platform?

To find out, AppDirect commissioned Forrester Consulting to conduct a Total Economic Impact (TEI) study on AppMarket, our marketplace platform solution. Join AppDirect and guest speaker Sam Conway, Forrester Consultant, on February 20th, 2019, at 11:00 a.m. (PST) for a deep dive into the study results, including:

  • $30.3M in application marketplace revenue
  • $2.8M saved by avoiding investments in marketplace development
  • 109% return on investment
  • <3 month payback period
Forrester TEI Webinar Resource

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